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Access In-Depth Market Data
Explore dealer costs, target discounts, and cost-to-own.
Save Big on Your Car Purchase
Leverage insider data to secure the best deal and maximize savings.
Get Expert Guidance
Use expert guidance on pricing, timing, and negotiations.
Start your negotiations with confidence by using the dealer invoice price as your fair starting point. With the right tools at your fingertips, you’ll never overpay again.
Leverage our target discount to establish a clear savings goal and confidently negotiate for the best possible price below MSRP
Use our scripted responses to counter common dealer tactics and keep the negotiation on your terms.
Use our exclusive pricing data to compare options and focus on the best long-term value.
Use our checklist to stay organized with every step, ensuring a smooth and stress-free car buying process.
What's the Dealer Invoice Price?
The dealer invoice price is what a dealer pays the manufacturer for a vehicle, typically lower than the MSRP (Manufacturer’s Suggested Retail Price) you see on the sticker. Unlike MSRP, which is the retail price set for consumers, the invoice price serves as a baseline for negotiations. Knowing this price gives you the upper hand when negotiating and helps you avoid overpaying.
While the invoice price reflects the dealer’s cost on paper, hidden discounts and manufacturer incentives often reduce their true expense. This means you may be able to negotiate below the invoice price, especially on less popular models or during sales events. If a particular vehicle has been sitting on the lot for months on end, you can certainly negotiate below the dealer invoice price.
Understanding the invoice price, combined with tools like market pricing and target discounts, gives you a full picture of a vehicle’s value. Armed with this knowledge, you can confidently negotiate a fair deal and avoid inflated offers or unnecessary fees.
