The 5 Most Marked-Up Cars in 2022 (Really, Kia?!)

May 17, 2022

Over the past two years, the median household income in the United States has nudged upward from $67,500 to $75,500 as of March 2022. Meanwhile, new cars have risen from an average transaction price of $37,000 in early 2020 to $46,000 today, a 24% increase. The cost of transportation in our very car-dependent country has climbed above what’s possible for most driver’s budgets. Now, more than ever, price matters. These are the most marked up cars in 2022. 

Consumer Reports recently released eye-opening data on the price disparities between automakers as dealer markups amplify the madness of the auto industry in 2022. Kia is overwhelmingly the winner of the award for most ridiculous new car pricing in 2022

Kia Soul

2022 Kia Soul

The 2022 Kia Soul is a subcompact SUV that car buyers are eager to get their hands on. In fact, demand is so high that Kia dealers keep pushing the limits of Kia Soul pricing ever higher. In 2022, Consumer Reports finds that the average price for a Kia Soul in the US is 21% over MSRP

When we take a look at CarEdge Car Search, we see that there are just over 1,000 new Kia Souls for sale in America right now. The Soul is in short supply. Shockingly, some go for nearly $40,000! Sure enough, CarEdge Car Dealer Reviews shows that buyers are having a hard time finding a good deal on the Soul in 2022. 

Kia Sorento

Kia’s hot-selling mid-size SUV is also listed for 21% over MSRP on average. Kia has been able to keep a higher supply of Sorentos on dealer lots, with nearly 3,000 available nationwide. I just about dropped my coffee when I saw that Kia Sorento plug-in hybrids (PHEVs) are listed for over $60,000 in some parts of the country. See the Sorento listings near you here

Kia Forte

The third Kia model with a 21% average markup in 2022 is the Forte budget sedan. The consensus among reviewers of the Forte is that it’s simply an ‘okay’ car. Is it worth $34,000? Some dealers seem to think so

Kia Sportage

With a 19% average markup, this typically affordable compact SUV is no longer cheap. The Sportage has a starting MSRP of $24,090, but it’s very hard to find one under $35,000, and some approach $50,000. Would you pay that much for a Kia compact SUV?

Kia Niro

2022 Kia Niro EV

The Niro is popular, having sold well over 20,000 units annually in the U.S. before the chip shortage slashed production. Does its popularity justify the 19% average markup on the Niro? The electric version of the Niro has seen the most ludicrous price increases. Although the MSRP for a 2022 Niro EV EX Premium is $44,650, dealer prices reach up to $52,000 before taxes and fees.

CarEdge’s Take

It’s not just new car prices that are out of control. At CarEdge, we’ve been tracking used car price trends, and it’s hardly any better at the auction house. Seasonal price trends have gone out the window, and supply chain disruptions continue to put a damper on any semblance of normalcy. We’ve seen new car inventory plummet and struggle to climb back at all.

What will it take for the car price bubble to burst? Supply will have to catch up to demand. Until that happens, dealers (and automakers) have the upperhand when it comes to pricing. Be sure to join the CarEdge Community to stay up to date with the very latest car price and inventory news. 

Get the most when you sell your car.

Compare and choose multiple offers in minutes:

COVERAGE YOU CAN TRUST

CarEdge Extended Warranty

Peace of mind without the markup.
Flexible terms & pricing.
Coverage details

 

Discover the right insurance for you

Compare different providers with no spam phone calls:

Call us 855.786.1144

M-F: 8AM – 9PM EST
Sat: 10AM – 6PM EST

Save more with CarEdge+

CarEdge+ Membership pays for itself for all things auto.

Unlimited access to CarEdge car buying tools, our team of Auto Experts, savings on maintenance, and repairs, and more.

Join CarEdge+
Learn More

Join CarEdge for Free

Get instant access to members-only resources.

We'll email you updates
Or, we can text you
Hidden
Subscribe to receive:

Consultations

$50 per 15-minute live session

Chat with a CarEdge Auto Expert to make sure you’re negotiating a fair deal.

  • Connect live on video or call.
  • Get live advice on any part of the buying process.
  • Ask us anything about your journey.

CarEdge Coach

$99 one-time

Partner with a dedicated coach to help you save thousands on your car deal.

  • Your coach will guide and assist through your journey.
  • Access to all premium resources, like Deal School 3.0, email templates and market pricing!
  • Learn how to buy a car with leverage and confidence.

CarEdge Concierge

$999 one-time

A dedicated concierge to handle all aspects of your car deal for you.

  • Concierge handles all communication with the dealer.
  • We negotiate the selling price, trade in, financing, warranties and insurance.
  • We listen, do the leg work and secure your deal.

Auto insights. Right in your inbox.

We'll email you updates
Or, we can text you
Hidden
Subscribe to receive:

Get the latest trends and money-saving strategies, once a week.

We'll email you updates
Or, we can text you
Hidden
Subscribe to receive:

Related articles

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Share This