Cars and Trucks With the Smallest Price Hikes in 2023. Shame On You Honda!

Cars and Trucks With the Smallest Price Hikes in 2023. Shame On You Honda!

We recently shared the 2023 models with the biggest price hikes. Now, we’re back with the cars and trucks with the smallest price hikes for the 2023 model year. I must say, there are some surprises here. We’ll start off by taking a look at the price trends for the 25 best-selling models in 2022. Unfortunately, Honda grabs the attention with some of the most anti-consumer price changes in recent memory.

Let’s dive in.

The 25 Best-Selling Cars in 2022 + Pricing For 2023

2023 car price trends for the best-selling cars in America

The table below shows 2023 pricing for base models and mid-spec trim options in an effort to provide more useful price comparisons. We’ve included how much the 2023 pricing has changed as a percentage.

Notice that two of the top-selling models actually have price decreases for 2023. And after years of demand outpacing supply, Tesla prices are holding steady. Still, the vast majority have MSRP increases between 3% and 10%. 

2023 Ford F-150 Price Increase

America’s best-selling vehicle is now a lot more expensive. The 2023 F-150 Lariat, the popular mid-spec truck, is now $8,440 more expensive. The F-150 Limited sees a similarly huge price bump, and now tops out at $85,950. Apparently the F-150 now has Super Duty pricing. The F-150 Lightning went from a $40,000 electric truck, to a $60,000+ EV.

Tesla Prices Remain Unchanged in 2023 (UPDATE)

Update January 16th, 2023: Tesla has slashed their prices by up to 20% for some models.

Tesla prices rose 25% from 2021 through early 2022. Now, prices haven’t changed since June 2022. In China, Tesla prices have actually fallen, leading to in-store protests from frustrated customers who bought a few days too soon. The Rear-Wheel Drive Model 3 does now qualify for up to $7,500 in federal tax credits. More on that here.

The Full Story: What’s in Store for Used Tesla Prices in 2023

Honda, What Are You Doing?!

It’s a frustrating trend, one that we hope Honda fans will speak out against. Honda clearly wants you to spend more in 2023. As with the CR-V, they’ve dropped the base Civic LX, effectively raising the entry-level Civic to $26,145 in 2023. It’s happening to the 2023 CR-V too. Honda eliminated the base LX trim, forcing a nearly $5,000 price increase for the entry-level CR-V.

At least Honda is offering several more options for those wanting a hybrid powertrain in 2023. The Sport, EX-L, Sport-L and Touring trims all come as hybrids. The 2023 Touring Hybrid starts at $38,985, which is $600 LESS than the 2022 Accord Touring.

Our Expectations For Car Price Trends in 2023: Car Prices Fall as Dealers Suffer

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The Cars, SUVs and Trucks With the Smallest Price Increases

lowest car prices in 2023

The Ford Escape Gets New Looks and Lower Pricing

The 2023 Ford Escape gets a complete makeover, and with it comes a new trim lineup. That makes price comparisons tricky, but like for like, the 2023 Escape’s pricing remains about the same. In fact, the 2023 Escape ST-Line is $1,000 cheaper than the outgoing 2022 Escape SEL, its closest analog. Higher trims of the 2023 Ford Explorer also see steady prices.

We can’t say the same about other Ford models. The F-150 is seeing prices go up by 7% to 17% in 2023, and the all-electric F-150 Lightning now costs about $20,000 more than it was originally priced.

Toyota Offers the Closest Thing to a Deal

Toyota Corolla prices have actually gone down in 2023 for the Hybrid LE as Toyota makes way for the new hatchback Corolla. The 2023 Corolla Hatchback SE starts at $24,060 with destination fees.The Camry and Highlander also saw very minor price increases, with prices going up by about 1% across trim levels.

The Nissan Altima Continues to Slip

Altima prices nudged up slightly, but that’s no surprise. Nissan’s Altima sales have been on the decline for years now. In 2019, Nissan sold 209,000 Altimas in the U.S. In 2022, Nissan sold 140,000 Altimas in the American market.

Where to Find the Deals in 2023

New car prices are trending ever higher, even as supply finally catches up to demand. So, where are the best car deals in 2023? Head on over to the used car market for lower prices. Used car prices have been falling for several months, and we expect this trend to continue. Here are some YAA resources to get you started on your journey:

The Latest Used Car Price Update (Weekly Updates)

Used Car Deals in 2023 – Prices Are Still Dropping

Our Updated Price Predictions For 2023

Looking for more? Search hundreds of 100% FREE guides here, and join us at the free YAA Community forum to connect with thousands of car buyers sharing the best deals and negotiation tips. We look forward to seeing you there!

The Best New Car Deals Today

The Best New Car Deals Today

Interest rates are rising, and inflation is at record highs, but deals can still be had when buying a new car. Every month, the team at CarEdge pores over the latest offers from every automaker. The result is a one-stop resource to share the very best new car deals with you. 

Not finding what you’re looking for? We’ve included links to each automaker’s website. Check back frequently, as this living page will be updated regularly. 

Check out these other CarEdge car buying resources:

The Best Auto Loan Rates Right Now

The Best Lease Deals This Months

These 5 Brands Are Negotiable Right Now

See Factory Order Wait Times

Buick Deals

Finance Buick SUVs (Encore, Envision, Enclave) at 3.99% APR for 72 months.

Buick Encore: $179 per month for 24 months with $5,449 due at signing

Buick Envision: $279 per month for 24 months with $3,739 due at signing

See details at buick.com

Cadillac Deals

Cadillac CT4: $439 per month for 36 months with $3,749 due

Cadillac XT4: $379 per month for 36 months with $3,579 due at signing

See Cadillac listings near you.

Chevrolet Deals

Chevrolet deals 2023
Chevy truck leases are competitive in February.

Best Chevrolet financing offer:

2.99% APR for 60 months for the Silverado 1500, Colorado and Equinox.

Chevrolet lease deals:

Chevrolet Trailblazer: $259 per month for 24 months with $3,109 due at signing

Chevrolet Blazer: $279 per month for 24 months with $2,369 due at signing

Silverado 1500 Crew Cab 4WD LT: $399 for 36 months with $3,579 due at signing

See details on Chevrolet deals.

Chrysler Deals

Chrysler Pacifica Hybrid: $599 per month for 39 months with $5,499 due at signing

See details on Chrysler deals.

Ford Deals

Ford deals 2023
The Explorer is included in this month’s Ford deals.

In February, Ford is advertising 3.9% APR for 60 months for select models

  • Bronco Sport
  • Edge
  • Escape
  • Explorer
  • Expedition
  • F-150
  • Ranger

Learn more about Ford deals at Ford.com.

GMC Deals

Best GMC financing offer:

2.99% APR for the GMC Sierra 1500
3.9% APR for the GMC Terrain

GMC lease offers:

GMC Acadia: $289 per month for 24 months with $2,309 due at signing
GMC Terrain: $279 per month for 24 months with $3,949 due at signing

See details on GMC deals.

Honda Deals

Best Honda financing offers:

Honda Pilot, Passport, Ridgeline: 1.9% APR for 24 – 48 months

Best Honda lease offers:

Honda Civic: $269 per month for 36 months with $3,399 due

Honda CR-V: $349 per month for 36 months with $4,499 due

See details on Honda deals.

Hyundai Deals

hyundai deals 2023

Hyundai lease offers this month are good, but the amount due at signing has increased this month.

Hyundai Venue: $151 per month with $3,281 due
Hyundai Elantra: $219 per month with $3,299 due
Hyundai Kona: $209 per month with $3,999 due
Hyundai Tucson: $279 per month with $3,999 due
Hyundai Santa Fe: $269 per month with $3,999 due

See details on Hyundai lease and finance deals.

Jeep Deals

Jeep leases are attractive in February.

Jeep Wrangler: $409 per month for 42 months with $5,099 due at signing

Jeep Compass: $347 per month for 42 months with $3,799 due at signing

See details on Jeep deals.

Kia Deals

Kia deals 2023
The Kia Sportage is featured in this month’s Kia deals.

Best Kia financing offer:

2.9% APR for 48 months

Kia Forte
Kia Sorento (2022)
Kia Soul

Best Kia lease offers:

Kia Sportage: $279/month for 36 months with $3,499 due

Kia Seltos: $249/month for 36 months with $3,320 due

See details on Kia deals at Kia.com.

Lexus Deals

3.49% APR for 48 months for the RX.

$2,000 lease cash for select RX styles.

ES 250 AWD: $509/month for 39 months with $3,999 due

See details on Lexus deals at lexus.com.

Mazda Deals

Best Mazda financing offer:

2.49% APR for 36 months + NO payments for 90 days

Best Mazda lease offers:

Mazda CX-30: $239 per month for 24 months with $2,999 due at signing.
Mazda CX-5: $299 per month for 33 months with $3,499 due at signing.

See details on Mazda deals at Mazdausa.com.

Nissan Deals

0.0% APR for 36 months

  • Altima
  • Rogue
  • Pathfinder

1.9% APR for 36 months

  • Sentra
  • Rogue Sport
  • Murano
  • Armada
  • Titan

Nissan Altima: $199 per month for 18 months with $2,309 due
Nissan Leaf: $269 per month for 36 months with $5,259 due
Nissan Rogue (AWD): $299 per month for 36 months with $3,459 due Nissan Murano (FWD): $299/month for 24 months with $2,099 due

Learn more about Nissan deals here.

Ram Deals

Ram deals 2023
Ram deals in February 2023

4.9% APR for 72 months and no payments for 90 days for the Ram 1500 and Ram 2500

$4,000 cash allowance for Ram 1500

Lease: Ram 1500: $309/month for 42 months, $5,499 due

Learn more about Ram deals at Ramtrucks.com.

Subaru Deals

Best Subaru financing offers:

2.9% – 3.9% APR for 48 months for these models:

  • 2022 Ascent
  • 2023 BRZ
  • 2023 Crosstrek
  • 2022 Forester
  • 2023 Impreza
  • 2023 Legacy
  • 2023 Outback
  • 2023 Solterra (electric)
  • 2022 WRX

The best Subaru leases:

Subaru Outback: $345 per month for 36 months with $3,515 due

Subaru Ascent: $359 per month for 36 months with $3,259 due

Toyota Deals

Best Toyota financing offers:

2.99% APR for 60 months

  • Toyota Tacoma
  • Toyota Tundra

3.49% APR for 48 months

  • Highlander

Toyota Corolla Cross: $331 per month for 39 months with $2,976 due

Toyota RAV4: $413 per month for 36 months with $3,063 due

Toyota Highlander: $393 per month for 39 months with $4,053 due

Learn more about Toyota deals here.

Today’s Best New Car Deals Won’t Last

With interest rates rising and inflation putting pressure on automakers and their dealer networks, the only thing that could bring better new car deals would be plummeting demand. We’ve seen signs of weakening demand and higher new car inventory, but nothing considered drastic. Expect auto loan interest rates to climb in 2023. The best car deals in February won’t last.

Buying a Car Soon? Check Out These Other Resources

These are the 5 car brands you CAN negotiate right now!

Thinking about factory ordering? These are the latest wait times our community is reporting.

These are the most marked-up new cars in 2022

Looking for something else? Visit our blog, or consult 1:1 with a real CarEdge Auto Expert to get customized help with your car deal. It could save you thousands! 

The 2024 Honda Prologue Electric SUV: Will It Be Worth the Wait?

The 2024 Honda Prologue Electric SUV: Will It Be Worth the Wait?

Honda is late to the electric vehicle party. Now, Honda is depending on General Motors to get their EV plans off of the drawing board and onto the ground. Will their much-anticipated Prologue electric SUV be worth the wait? The automaker’s first North American EV will undoubtedly be compared to their decades-long reputation for great hybrid powertrains. As the 2024 Honda Prologue nears production, here’s what you need to know about Honda’s plans for EVs.

General Motors Lends Honda a Jump-Start For EVs

This was the pre-production concept….

2024 Honda Prologue

This is the production-ready Prologue EV…

Honda Prologue EV

Honda’s electric SUV will be Honda on the outside, and GM on the inside. The automaker didn’t quite play their cards right when it comes to electrification. After stubbornly sticking to internal combustion and hybrid vehicles for the past several development cycles, Honda is now scrambling to make one heck of a U-turn. Why? As a global automaker, Honda pays close attention to the regulatory environment in Europe, Asia, America and beyond. Most of Honda’s major markets have announced timelines for the elimination of new combustion vehicle sales as part of efforts to combat climate change and poor air quality. 

The European Union will ban sales of new gas and diesel cars, including hybrid vehicles, starting in 2035. Japan and the United States have also announced a series of policies aimed at encouraging the adoption of EVs. Several European countries are even establishing EV-only zones in densely populated urban centers in an effort to slash emissions for public health. If Honda wants to have a future, they have to go electric.

In 2020, Honda and General Motors announced a partnership that will bring Honda’s first North American electric vehicle to market mid-decade. Why the collab? GM has invested BILLIONS in its new Ultium battery technology and electric motors, and they’re eager to increase their returns by sharing with a competitor in dire need of an electrification jump-start. Honda is far behind the others, even behind other former EV skeptics like Toyota. 

General Motors will do everything except design in the exterior and interior of the 2024 Honda Prologue. GM will even build the Prologue in its North American factories. By mid-2023, Honda-branded EVs will be leaving GM plants in Michigan.

2024 Honda Prologue Specs: What We Know

Honda Prologue EV

All that we can infer about Honda Prologue specs comes from what’s been announced about the 2023 Cadillac Lyriq, which shares GM’s Ultium platform with the Prologue. The Prologue is likely to be about the size and weight as the Lyriq, since they will share the same drivetrain and battery. Honda is keeping their cards close, so it’s the best we have for now.

Arriving in mid-2022, the Cadillac Lyriq will have a large 100 kilowatt-hour battery and a single rear-mounted permanent magnet electric motor delivering 340 horsepower and 325 lb-ft of torque. An all-wheel drive version will arrive later.

The Lyriq can receive 190 kW charging at a DC fast charger, which is enough to add 200 miles of range in a half-hour. The Lyriq will have a top-end range of about 300 miles, and we expect the Prologue to have similar figures. We recently featured the Cadillac Lyriq with a full CarEdge preview if you’d like to know more about the electric crossover entering production in 2022.

Also, we have everything you need to know about GM’s new Ultium electric platform here. It’s fascinating stuff!

Honda Prologue Pricing

Considering how other Ultium-powered EVs are priced for the 2023 model year and where Honda is positioned in the overall market, we estimate that the 2024 Honda Prologue pricing will start around $45,000. Fully-optioned trims with all-wheel drive are likely to cost between $50,000-$55,000. Lithium prices are largely to blame for the worsening inaffordability of EVs.

Honda Electric Cars: Are More Honda EVs On the Way?

honda e

Honda does already have a full BEV for sale, but it’s not coming to North America. The pocket-sized Honda ‘e’ is a much-loved city car in Europe. It seems to appeal to the same folks who love their Mini Coopers. The Honda e wouldn’t do well on the sparse interstates of America. It only has 137 miles of range.

General Motors is providing the Ultium platform for an Acura EV that will arrive shortly after the Prologue. Nothing else is known about the Acura EV, but it will likely share all of the same underpinnings as the Honda Prologue SUV. 

Still, Honda has jumped on the all-EV bandwagon. Or rather, they were left with few options considering the global regulatory environment. Honda’s target for the electrification of its full lineup is planned for 2040. That’s 5 to 10 years behind many competitors, including their partner GM. 

When Will the Honda Prologue Be Available?

Honda updated their Prologue configurator in October to 2024 availability. If that’s too long of a wait, dozens of other EVs will be on sale by mid-2022. In 2022, the Honda Prologue’s direct competitors in the crossover SUV segment are already battling it out for market share. These are the top picks for car buyers eager to get into an electric crossover sooner:

Need an EV in 2022? Here’s the pricing and availability of every electric vehicle on the market in 2022.

We’ll be sure to update this page as more information becomes available. Add it to your bookmarks if you’re excited about the first Honda EV in America!

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The 10 Best Cars to Lease in 2022

The 10 Best Cars to Lease in 2022

Buying a car is tricky in today’s market, and even leasing can feel like three-dimensional chess these days. Although 2022 isn’t the best time in history to buy or lease a car, some shoppers don’t have a choice. It doesn’t help that the average new car payment is a bank-draining $650 a month in 2022. Fortunately, leasing provides a window of opportunity for those who don’t mind what is essentially a long-term rental. These are the best car lease deals in 2022. All examples assume a 5% down payment at signing.

Not sure where to start? Head over to our CarEdge complete guide to leasing to find out what leasing a car is, and when it’s a good idea.

2022 Mitsubishi Outlander PHEV

mitsubishi outlander lease

The plug-in hybrid (PHEV) version of the Mitsubishi Outlander sells for an average MSRP of $40,356 depending on the trim. If leasing is an option, you can get into this versatile SUV for $412 per month with an allowance of 12,000 miles a year. How does a plug-in hybrid work? The Outlander can drive 24 miles on pure electricity (which is much cheaper than gas), and then can drive another 300 miles as a regular hybrid system with the help of a combustion engine. It’s kind of the best of both worlds, especially for a lease.

2022 Hyundai Kona EV

hyundai kona lease deal

The Kona EV made our CarEdge list of the five best electric cars you can get for under $50,000. The Hyundai Kona EV has an average MSRP of about $40,000, and you can lease one for just $401 a month. The Kona is a great alternative for those considering the Chevy Bolt. Plus, it comes with Hyundai’s unbeatable 10 year, 100,000 mile battery and electric powertrain warranty. This front-wheel drive subcompact crossover gets 258 miles on the charge, exceptional range for a budget EV. Some owners get over 275 miles on a single charge. 

2022 Toyota Tundra 4WD 

toyota tundra lease deal

If you can find one that’s not marked up, the 2022 Toyota Tundra 4WD is $51,400 at MSRP. If you’re open to leasing, you can sign up for $525 a month for 36 months and 36,000 miles. That’s $125 less per month than today’s average monthly finance payment. The downside? The Tacoma gets 14 miles per gallon when gas prices are well over $4 per gallon.

2022 Toyota Tacoma 

toyota tacoma lease deal

Last year, the Toyota Tacoma won Best Buy of the Year award from Kelly Blue Book in the mid-size truck category, and now you can lease a 2022 model for under $400 a month. If you buy, the 2022 Tacoma has an average MSRP of $36,300. If you lease, monthly payments are as low as $361. 

2021 Honda Civic Type R

honda civic lease deal

With an MSRP of $41,900, it’s a pleasant surprise that you can get into a Civic Type R lease for just $410 a month. Over 300 horsepower propels this budget racer to 60 mph in just 5.3 seconds. The challenge is finding one on a dealer lot.

2021 Chevrolet Bolt

2021 chevy bolt

Pre-facelift, the 2021 Chevy Bolt was the least ‘sexy’ electric vehicle on the market. It may look bland, have slow charging, and be subject to one of the most scrutinized recalls in recent memory, but you can lease one for cheap. The 2021 Chevrolet Bolt sells for $38,567 (average MSRP across trim levels), but you can lease one for $367.63 a month. Just make sure that you have proof from the dealer that your Bolt has already had the recall fix. Learn more about the Chevy Bolt recall and vehicle specs here.

2022 Chevrolet Bolt

2022 Chevrolet Bolt EUV

The 2022 model year gets a refreshed, modernized front fascia and improved interior. Sadly, driving range figures for the 2022 year remain the same. At least it doesn’t look like a cheap appliance anymore. Here’s the great news: the 2022 Chevrolet Bolt has a lower MSRP than the 2021 model. GM electric vehicles no longer qualify for the federal EV tax credit, so GM must have felt compelled to keep pricing competitive. Whether you go for a 2021 or 2022 Bolt, ensure that the car has had all of the mandatory fire-related recall fixes completed. 

You can lease a 2022 Chevy Bolt for $312 a month for 36 months. If you’re considering buying, remember that the $33,595 price tag will not get any help from the federal tax credit. State and local incentives may apply, depending on where you live. Here’s everything you need to know about the 2022 Chevrolet Bolt.

2022 Chevrolet Bolt EUV

2022 Chevrolet Bolt EUV
2022 Chevrolet Bolt EUV

The Bolt EUV is the slightly larger new sibling to the regular Chevy Bolt EV. The EUV sells for $36,245, but you can lease one for just $341 per month. Range is 247 miles, but charging isn’t that great. Learn more about the Bolt here.

2022 Kia Niro EV 

kia niro EV lease

The 2022 Kia Niro EV has an average MSRP of $43,500, but it can be all yours (for 36 months) for just $395 with a lease. There’s generous lease support for the Niro for a few reasons. The Kia Niro is about to receive a major upgrade in 2022, and it’s being overshadowed by the new Kia EV6 electric crossover. The Niro can make it 239 miles on a charge, and charging from 0-80% takes about one hour at a DC fast charger. However, if you plug it in at home, it should work just fine for those who drive less than 50 miles a day.

2021 BMW i3 

bmw i3 lease

Why is the 2021 BMW i3 such a phenomenal deal in 2022? It was recently discontinued, but it’s still a great option if you’re looking for an affordable, low-emissions way to get around town. Keep in mind that it’s no Tesla. The i3 gets 200 miles of range, 153 of which are on pure electricity. Not to be confused with the new BMW iX3, the 2021 i3 has an optional range extender (on the BMW i3 REX version). All trims considered, the 2021 BMW i3 has an average MSRP of $48,970 while supplies last.

If you’re looking for an all or mostly-electric bargain lease, you can lease the 2021 BMW i3 for $425/month. That’s well under the budget-friendly 10% threshold for a smart lease.

Have questions or comments about the best car lease deals in 2022? Or maybe you’d simply love to connect with fellow car buyers and auto enthusiasts? Check out the CarEdge Community at caredge.kinsta.cloud!

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2022 Consumer Reports Car Brand Rankings Announced

2022 Consumer Reports Car Brand Rankings Announced

Mazda CX-30 rankings

Every year, Consumer Reports sends dozens of car models through half a million miles of track testing and data collection. The non-profit organization buys all of its test cars anonymously from dealers and does not accept free samples from automakers. The Consumer Reports testing regimen includes more than 50 scientific tests on every vehicle it evaluates. 

The respected organization combines their findings with survey data from their 6 million subscribers to publish their annual Consumer Reports brand rankings. The pinnacle of the Consumer Reports’ annual rankings is the overall scores tallied for each brand.

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In 2022, Consumer Reports scored 32 automotive brands based on their overall scores in reliability, consumer satisfaction, road testing and safety. This year’s rankings bring surprising changes and a new leader.

Subaru Overtakes Mazda as the Top-Ranked Auto Brand

Subaru climbed two spots to number one in the 2022 Consumer Reports brand rankings. The Japanese automaker known for standard all-wheel drive dethroned Mazda with an overall score of 81. The 2022 Subaru Forester has ranked among Consumer Reports’ top picks for the 9th consecutive year. Fascinatingly, six of the top 10 brands in 2022 are Japanese automakers: Subaru, Mazda, Honda, Lexus, Toyota and Infiniti. 

The highest ranking American automakers in 2022 are Buick (72), Chrysler (71), and Dodge (67). Cadillac and Ford just barely passed the test, scoring 63 and 62 overall. Chrysler and Dodge have been known for reliability issues in the past, so it’s great to see them improving. Likewise, BMW’s luxury vehicles have long been known for their maintenance expenses, so to achieve #3 overall is a notable feat. 

As more automakers make advanced safety features standard on their models, the weight of Consumer Reports’ safety scoring is separating the winners from the losers.

The Best Car Brands in 2022

With Subaru now number one overall, Mazda falls to second place, followed by BMW, Honda, Lexus, Audi, Porsche, Mini, Toyota, and Infiniti. Here are the overall brand scores from Consumer Reports.

Consumer Reports car brand rankings top brands
Consumer Reports car brand rankings
Source: Consumer Reports

Tesla Slips With Polarizing Steering Wheel 

Tesla fell seven spots to #23 in Consumer Reports’ overall brand rankings. In a press release, Consumer Reports cited the so-called ‘yoke’ steering wheel in the refreshed Tesla Model X and Model S as causes for concern and consumer dissatisfaction. Jake Fisher of Consumer Reports told Automotive News that Tesla’s tendency to push the limits is partly to blame. “It dropped more than any other automaker, kind of due to their own decisions,” he said.

Consumer Reports Green Choice Awards Remain Hybrid-Focused

2022 Toyota Prius
2022 Toyota Prius

Everyone’s talking EVs, however Toyota’s hybrid powertrains remain the top-rated low-emissions choice at Consumer Reports. As part of their focus on low-emissions transportation, CR included the Green Choice designation for the second year. Toyota (9th overall) leads the Green Choice awards with 11 hybrid and plug-in hybrid models on the list. 

What’s particularly interesting about this is the fact that Toyota has yet to release a single fully-electric vehicle. Their first, the 2023 Toyota bZ4X, is due to arrive later this year. 

You can access the detailed 2022 Consumer Reports brand rankings with a membership to the non-profit.