Dallas Direct Auto

Name: Dallas Direct AUTO
Address: 1450 East Airport Freeway, Irving, TX, 75062, US
Telephone: 469-788-8439
Price range: Doc Fee: $225
Rating: 3.0

Irving, TX3 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Data: Jan 10, 2026 - Jan 13, 2026

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59.3/100

Shop Inventory 469-788-8439 Website

Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.

$225

Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.

$712

Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.

+9.3%

Avg NegotiatedThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.

$1,003

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Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.98

Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.30

Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.48

Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.67

✓Doc fee ($225) is slightly above TX average ($150)
✓Average dealer add-ons of $712 when present
✓Dealer markup averages 9.3% above listing (high — significant fees or add-ons)

Doc Fee Comparison

This dealer$225

TX avg$150

National avg$398

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Vehicle	Final PriceOut-the-door (OTD) price is the total amount you'll pay, including the vehicle price, taxes, fees, and any add-ons. This is the number that matters when comparing deals.	SavingsThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.	Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.	Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.	OTD
2019 Infiniti QX60 P826	$19,325	$1,003	$225	$479	View

2019 Infiniti QX60

P826

$19,325

Doc Fee$225

Add-ons$479

Savings$1,003

View Original OTD Quote

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

prep feeavg $479

3 quotes

tpeavg $699

1 quote

Frequently Asked Questions

What is Dallas Direct Auto's doc fee?

Dallas Direct Auto charges a typical documentation fee of $225. The TX average is $200. This is based on 3 verified OTD quotes in our database.

Does Dallas Direct Auto add mandatory add-ons?

Dallas Direct Auto adds an average of $712 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Dallas Direct Auto a good dealer?

Dallas Direct Auto has a transparency score of 59.3/100, earning a Grade F. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 3 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.

At a Glance

High dealer markup (+9.3% above listing)

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Tips for Dallas Direct Auto

⚡Low-rated dealer. Get everything in writing. Ask for an itemized OTD quote before visiting.
⚠️Expect ~$712 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
📊Dealer markup is 9% above listing (excluding taxes). Ask for an itemized breakdown — doc fees and add-ons may be negotiable.
ℹ️Limited data (3 quotes). Score may change as we collect more information.

Data Summary

Total Quotes: 3
Recent (12mo): 3
Complete Data: 2

What to Expect

When shopping at Dallas Direct Auto:

Expect a doc fee around $225
Add-ons may total around $712
OTD price is typically 9-10% above listing

How are scores calculated?Learn about our methodology →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.