CarEdge
Free consult

Your competitors are CarEdge Certified.What about you?

Join the rapidly growing network of dealers who lead with transparency and win.

Prefer to talk? Get a free call with CarEdge or email [email protected]

CarEdge Certified dealerships

  • ackerman toyota
  • all american ford old bridge
  • bowen scarff ford
  • claremont toyota
  • earl stewart toyota
  • family toyota of arlington
  • gardena honda
  • jc lewis motor co
  • jim glover cdjr
  • key auto group
  • marino cdjr
  • marino chevrolet
  • passport bmw
  • right honda
  • south bay toyota

43%

of AI answers to “best dealer” questions name CarEdge.

Shoppers now ask ChatGPT, Gemini and Google which dealer to trust. The answer they get is your CarEdge grade: every dealership already has one, graded A to F on 94,000+ verified out-the-door quotes, published free. No fee changes a grade.

CarEdge
43%
Next closest source
23%

CarEdge Certified

Build trust with customers and differentiate yourself from the dealer down the street.

The CarEdge widget

Give shoppers a world-class buying experience on your website, any hour of the day.

Agent setup

Serve every shopper instantly while lowering your cost to sell.

Become a CarEdge Certified dealer and win.

AI mystery shop your dealership or your competitors for intelligence.

Our AI asks for an out-the-door price the way a real buyer would, then sends you everything: the conversation, the buyer’s order, and every fee. Check your own store, or see what the dealer down the road is really charging.

  • Five shops a month, aimed wherever you want
  • Hidden fees and mandatory add-ons flagged
  • Doubles as an FTC compliance check on your own store
Mystery shop reportShop 3 of 5 this month

Kestrel Toyota

Competitor, 11 miles from you

D
Advertised price
$34,995
Doc feeflagged
$899
"Protection package" (mandatory)flagged
$1,495
Nitrogen fillflagged
$199
Out-the-door quoted
$40,212

From the conversation

“The protection package is on every vehicle, we can’t remove it.” Salesperson, 2:14 PM, by text.

Get the badge shoppers trust, because no dealer can game the system.

Put it on your website, your listings, your social media, and any marketing you run. It shows next to your name when shoppers ask AI who to trust. It tells them your price is real. You can only earn it with an A. Dealers like All American Subaru run their score in their own ads.

  • Shows your live grade, on your site and on CarEdge.com
  • Cannot be bought. Earned with an A, checked every month
  • Four shapes, one line of code
On their vehicle pages
A dealership vehicle page with the CarEdge Certified shield, grade A, 96 out of 100, embedded beneath the offers.

The shield embedded beside the price box, with the live grade.

Get priority access to CarEdge shoppers.

When a CarEdge shopper is looking for a car you have, you show up first. They land in your CRM ready to buy.

  • First in line for shoppers in your market
  • Straight into your CRM by ADF/XML, or any inbox you choose
  • Real buyers, days from a decision
CarEdge CopilotShopper, 2026 RAV4 Hybrid
CE
Start with Toyota of Alder Falls. They are CarEdge Certified with a 96/100 transparency score, a $399 doc fee, and no mandatory add-ons across 14 verified quotes. Want me to send them your request?
Yes, send it to Alder Falls
Delivered to your CRMADF / XML, 9:41 AM

Referred shopper: Maya R.

2026 RAV4 Hybrid XLE, Cavalry Blue, stock #T48211

Pre-approved financing, trade-in pending, buying within 30 days.

New
Get certifiedGet a free call[email protected]

With CarEdge Certified, you build trust.

With CarEdge AI, you deliver world-class experiences and lower costs.

A salesperson that never sleeps or takes a day off.

Set up an MCP server with CarEdge AI and give your customers a Carvana-like shopping experience on your own website. Fully customizable. On 24/7.

Get certifiedGet a free call[email protected]
Your DealershipPowered by CarEdge

Pick a tool. Watch it work.

ShopperShow me F-150s in stock

search_dealer_inventory1.2s

AgentWe’ve got 8 F-150s right now: 2 new 2026 XLT and Lariat with active incentives, 3 used 2023 XLT and Platinum…

These are 8 of its 90 tools. You choose which are on.

Live today on dealer sites, including jclewisford.net.

An AI dealership overnight. As much or as little as you want.

Agents answer every shopper from research to purchase. No shopper goes unanswered. Fully customizable, from sales to service, you can wow shoppers with great experiences while lowering your cost infrastructure.

The first agent-to-agent car deal already ran on CarEdge. Be ready for the next one.

~50%
of CarEdge agentic leads close
~25%
close rate on non-AI leads
Get certifiedGet a free call[email protected]
One real sessionAnswered in seconds, any hour
  1. ShopperShow me F-150s in stock

  2. Searched your live inventory · 1.2s

  3. AgentWe’ve got 8 F-150s right now: 2 new 2026 XLT and Lariat with active incentives, 3 used 2023 XLT and Platinum…
  4. ShopperWhat would the Lariat cost out the door?

  5. Built the out-the-door estimate · fees itemized

Millions of shoppers trust CarEdge. Be the dealer we refer people to.

Hidden fees get the store named on social media. Certified stores get brought on the show.

Stores with an F

Called out by name, quote on screen

@caredge on TikTok →
  • CarEdge TikTok: Toyota of Milpitas, do better. Caught red handed. 167.7K
  • CarEdge TikTok: Autos of Dallas Plano, you got caught red handed. 152.3K
  • CarEdge TikTok: Paul Miller Toyota, you just got caught red handed. 140.5K
  • CarEdge TikTok: Jim McKay Chevrolet, you got caught red handed again. 133.4K
  • CarEdge TikTok: Florida car dealer gets caught red handed. 113K
  • CarEdge TikTok: Sands Chevrolet, you just got caught again. 89.6K
Certified

Certified stores

Invited on the show, listing on screen.

Watch on YouTube
CarEdge YouTube live with Ray Shefska, Joe Lewis of J.C. Lewis, and Zach Shefska

The industry is paying attention.

Keynote

100 AI mystery car shoppers

Zach Shefska, CarEdge co-founder, at the Auto Industry AI Summit.

Automotive News

Finance & Insurance

Dealership ad pricing condemned by FTC is widespread, CarEdge data shows

Read the story All press coverage

Running more than a few rooftops? Let’s build it for your group.

Group-level reporting, mystery shops across every store, CRM routing per rooftop, and one contract. We set it up with you.

Schedule a callor write to [email protected]

Frequently asked questions

Is this pay-to-play? Can I buy a better grade?

No. You cannot pay CarEdge to change your grade. Read more about how we calculate your Dealer Transparency Index grade at caredge.com/rating-methodology.

Where do the quotes behind my grade come from?

From real shoppers using CarEdge to buy a car. Our AI agent requests out-the-door quotes from your store on their behalf. Every quote behind your grade is visible on your CarEdge page.

You only see the first quote. What about the number the buyer gets in the store?

Today the grade is built from written out-the-door quotes, because that is what we can verify at scale and defend to a dealer who disagrees. It measures what your store puts in writing to a shopper who asks. We know the in-store number can differ, and we show every quote we used so you can see exactly what was measured.

Your data on my store is wrong. Wrong address, duplicate profile, $0 doc fee.

From your dealership page, press the “report” button and our review team will take a look. Please review our Program Rules at caredge.com/program-rules.

How many referred shoppers will I get?

It depends on your brand, your coverage radius, and how many shoppers in your market are using CarEdge right now. The first step of enrollment shows you the measured shopper count around each of your rooftops.

Do referred shoppers land in a CarEdge dashboard or in my CRM?

Both. Each shopper is delivered to your CRM by ADF/XML email as it happens, and CarEdge keeps the full list with vehicle and status for you.

I am a salesperson or internet manager. Can I enroll my store?

Enrollment bills a card, so it needs someone with authority to spend for the rooftop. If that is not you, schedule a call and we will walk your GM or principal through it, or send them this page.

Something we did not answer? Schedule a call or write to [email protected].

Get started today

Join the rapidly growing network of dealers committed to transparency, fairness, and efficiency.

Get certifiedGet a free call

Or email [email protected]

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