Shoppers want answers.Outdated website chat is costing you customers.
CarEdge Assistant meets your customers where they are, so you sell more cars with trust, transparency and efficiency. Shoppers get the out-the-door price, value their trade and book service on your website, and every detail lands in your CRM.
From $500/mo per rooftop
Traditional website chat can’t reach your inventory, prices or schedule, so every question ends in a contact form.
Shoppers on your website ask
- Do you have an F-150 in stock?
- What’s the out-the-door price?
- What’s my trade worth?
- What’s my monthly payment?
- Can you hold it for me?
- Oil change on Saturday?
- Leave your name and number
- Shopper waits
- Questions go unanswered
- Staff chase every lead
- Shopper buys elsewhere
Your systems
- Inventory feed
- Pricing and fees
- Trade-in valuation
- Payment estimates
- CRM
- Service scheduler
Live on your website, in 60 seconds or less.
One line of code adds CarEdge Assistant to your site. Shoppers buy cars, get trade-in values and book service on their own. Every detail lands in your CRM, so your team picks up with nothing to re-ask.
A real CarEdge Assistant conversation on J.C. Lewis Ford’s website, condensed, with the shopper’s name and number changed:
- Shopper: Can you check the price and availability on the 2026 F-150 XLT?
- CarEdge Assistant: It’s in stock at J.C. Lewis Ford Pooler, listed at $54,475 (plus an $889 dealer fee), down from an MSRP of $62,975, with $6,000 in available incentives on top.
- Shopper: Get a live quote on this one
- CarEdge Assistant: I’ll need your name and mobile number so the sales team has your details. What state will you be registering it in?
- Shopper: Mark Davis 912-555-0148. Georgia
- CarEdge Assistant: Your out-the-door sheet for the F-150 XLT is ready, Mark. It reflects the live Georgia quote with rebates included.
- Shopper: is this the best you can do?
- CarEdge Assistant: I can’t negotiate pricing myself, but I can get you the dealership’s best-offer version of this sheet. Want me to pull that up?
- Shopper: Yes, get the best offer
- CarEdge Assistant: Here’s the dealership’s best-offer sheet. Anything beyond this is something to work out with the sales team when they reach out.
- Shopper: Let’s talk financing. No down payment, 72 months
- CarEdge Assistant: With $0 down over 72 months: about $857/mo at 5.0% APR with excellent credit, or $895/mo at 6.5% with good credit. These APRs are examples, not offers.
- Shopper: I have a trade-in, a 2021 Navigator with 37,000 miles. Very good, original owner, no issues
- CarEdge Assistant: Your Navigator assessed in the Very Good tier, and 37,000 miles is well below typical for its age. The sales team finalizes the value in person.
- Shopper: What happens next?
- CarEdge Assistant: Your details, the F-150 quote, your financing preference and your Navigator assessment are all with the J.C. Lewis Ford team at Pooler. They’ll reach out to finalize everything.
The lead CarEdge Assistant sends to the dealer’s CRM:
- Shopper: Mark Davis, 912-555-0148 · registering in Georgia
- Vehicle: 2026 Ford F-150 XLT, New · in stock at Pooler
- Out-the-door quote: Sheet + best offer, $889 dealer fee · $6,000 incentives
- Financing: $857/mo, $0 down · 72 months · 5.0% APR est.
- Trade-in: 2021 Lincoln Navigator, Very Good · 37,000 mi · value set in person
- Conversation: 36 messages, Full transcript attached
Answers, not a contact form.
What’s my trade worth?
Great question! Can I get your name and phone number so a specialist can reach out?
The shopper waits for a call back.
CarEdge Assistant, a real conversationMy vehicle trade in value
I can help with that. Could you share your vehicle’s VIN?
Got it, a 2025 Ford Explorer Platinum. What’s the mileage?
- Trade valued by VIN
- Purchase started
- Lead sent to the dealer’s CRM
Under 8 minutes. The dealer sold a car from it.
Meet shoppers where they are. Your team steps in when they ask for help.
Every shopper reaches your team further along, so each one takes less of your staff’s time.
Buy
The price, settled.
- 1Finds the car in your live inventory
- 2Gets the itemized out-the-door price
- 3Estimates the monthly payment
Arrives knowing the car and the number
Trade-in
The trade, valued.
- 1Shares the VIN
- 2Your trade-in tool values it
- 3Starts the purchase
Under 8 minutes, and a car sold
Service
The appointment, booked.
- 1Asks for a time
- 2Sees your real availability
- 3Books the appointment
In your scheduler, no phone tag
Less handholding.
In one week on Jim Glover Chevrolet’s website, the CarEdge Assistant answered every shopper and handed 20 of them to the dealership team.
193
shopper conversations
351
shopper messages answered
20
handoffs to the team
7
trade-in appraisals
Runs on CarEdge Connect.
The same connection that lets ChatGPT, Muse and every other agent shop your store powers the CarEdge Assistant on your site. One set of prices and tools, everywhere shoppers are.
Explore CarEdge ConnectBuilt for California’s CARS Act.
The CARS Act requires the total price in the first written communication with a shopper. CarEdge Assistant is CARS Act-compliant.
Questions
How is CarEdge Assistant different from the chat on my site today?
Most website chats collect a name and number. CarEdge Assistant runs on CarEdge Connect, so it answers from your live inventory and confirmed pricing and can act: itemize an out-the-door price, value a trade, estimate a payment, hold a vehicle, book service, and send the shopper to your CRM.
What reaches my CRM?
Everything the shopper settled: contact details and consent, the vehicle and VIN, the out-the-door quote, the trade-in and its value, the payment estimate, any service appointment or hold, and the full conversation, in the lead format your CRM already reads.
Does it replace my sales team?
No. It handles the questions and steps that take your team’s time, and hands your people shoppers who are ready to buy.
Is it compliant with California’s CARS Act?
Yes. California’s CARS Act (SB 766) took effect October 1, 2026, and requires the total price in the first written communication with a shopper. CarEdge Assistant is CARS Act-compliant.
How do I add it to my website?
Paste one line of code into your site, then choose what it can do: inventory, pricing, trade-in values, payment estimates, holds, service booking, and CRM delivery.
What does it cost?
From $500 a month or $5,000 a year per rooftop, with a 3-month minimum, then monthly. Schedule a demo and CarEdge will quote your store. Dealer groups get enterprise pricing.
Does paying for CarEdge Assistant change my CarEdge grade?
No. Your grade comes only from the written out-the-door quotes your store sends shoppers. No payment for any CarEdge product changes it.