Don Williamson Nissan

Name: Don Williamson Nissan
Address: 310 Western Boulevard, Jacksonville, NC, 28546, US
Telephone: 910-353-7700
Price range: Doc Fee: $779
Rating: 4.6

Jacksonville, NC7 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.Data: Jul 28, 2025 - Dec 29, 2025Claim this page

Verified

Transparent Dealer

Score: 92.3/100

Shop Inventory 910-353-7700 Website

Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.

$779

Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.

$294

Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.

+0.0%

Avg NegotiatedThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.

$500

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.92

Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.83

Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100

Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.100

✓Doc fee ($779) is slightly above NC average ($699)
✓Average dealer add-ons of $294 when present
✓Dealer markup averages 0.0% above listing (excellent — minimal fees beyond the vehicle price)

Doc Fee Comparison

This dealer$779

NC avg$699

National avg$398

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Vehicle	Final PriceOut-the-door (OTD) price is the total amount you'll pay, including the vehicle price, taxes, fees, and any add-ons. This is the number that matters when comparing deals.	SavingsThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.	Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.	Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.	OTD
2023 Nissan Frontier Extended Cab Pickup	$30,093	$708	$779	$1,030	View
2022 Ram 1500 Classic	$33,771	—	$779	None	View
2022 Ford Maverick	$29,500	$291	$779	None	View

2023 Nissan Frontier

Extended Cab Pickup

$30,093

Doc Fee$779

Add-ons$1,030

Savings$708

View Original OTD Quote

2022 Ram 1500 Classic

$33,771

Doc Fee$779

Add-onsNone

Savings—

View Original OTD Quote

2022 Ford Maverick

$29,500

Doc Fee$779

Add-onsNone

Savings$291

View Original OTD Quote

Frequently Asked Questions

What is Don Williamson Nissan's doc fee?

Don Williamson Nissan charges a typical documentation fee of $779. The NC average is $694. This is based on 7 verified OTD quotes in our database.

Does Don Williamson Nissan add mandatory add-ons?

Don Williamson Nissan adds an average of $294 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Don Williamson Nissan a good dealer?

Don Williamson Nissan has a transparency score of 92.3/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 7 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

At a Glance

Minimal dealer markup above listing price

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Tips for Don Williamson Nissan

💰Doc fee is $381 above national average. Ask if they'll match competitors or reduce it.
📝Minor add-ons (~$294) may appear. Ask what's included and if they can be removed.
⭐A-rated dealer! Focus on vehicle price negotiation—fees are already competitive.
✅Dealer markup is only +0% above listing (excluding taxes). This dealer keeps their fees minimal.

Data Summary

Total Quotes: 7
Recent (12mo): 7
Complete Data: 7

What to Expect

When shopping at Don Williamson Nissan:

Expect a doc fee around $779
Add-ons may total around $294
OTD price is typically 0-1% above listing

How are scores calculated?Learn about our methodology →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.