Ed Morse Ford Kia

Sierra Vista, AZ·2 verified quotes*

Jan 3, 2026Jan 3, 2026

Limited data. This score is based on 2 quotes and may change as more data becomes available.

C
79.7/100
Doc Fee
Add-on Rate
Avg Negotiated
$4,608
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Transparency Score Breakdown

Fee Transparency (30%)93
Add-on Behavior (30%)40
Price Accuracy (30%)100
Data Quality (10%)100
  • Doc fee ($596) is slightly above AZ average ($499)
  • Average dealer add-ons of $499 when present
  • Price accuracy is excellent — quotes closely match advertised prices

Doc Fee Comparison

This dealer$596
AZ avg$499
National avg$398

Recent Quotes

1 vehicle transaction2 individual quotes

2022 Ram 2500 Power Wagon

Power WagonUsed2 quotes

Most Common Add-ons

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Frequently Asked Questions

What is Ed Morse Ford Kia's doc fee?

Create a free account to see Ed Morse Ford Kia's doc fee and how it compares to the AZ average. Based on 2 verified OTD quotes.

Does Ed Morse Ford Kia add mandatory add-ons?

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Is Ed Morse Ford Kia a good dealer?

Ed Morse Ford Kia has a transparency score of 79.7/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 2 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.

At a Glance

Minimal dealer markup above listing price
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Tips for Ed Morse Ford Kia

  • Doc fee is slightly above average. Worth asking for a reduction.
  • Minor add-ons may appear. Ask what's included and if they can be removed.
  • Dealer markup is about 4% below listing (excluding taxes). This dealer keeps fees very low.
  • Limited data (2 quotes). Score may change as we collect more information.

Data Summary

Total Quotes
2
Recent (12mo)
2
Complete Data
2

What to Expect

When shopping at Ed Morse Ford Kia:

  • Doc fee details available with a free account
  • Add-on details available with a free account
  • OTD price is typically about 4% below listing
How are scores calculated? →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.