Heartland

Unionville, MO·6 verified quotes*

Dec 29, 2025Feb 27, 2026

A
CarEdgeVerified
Transparent Dealer
Score: 90.9/100
Doc Fee
Add-on Rate
Avg Negotiated
$2,288
Fee metrics are blurred. .
Learn how dealer fees work

Transparency Score Breakdown

Fee Transparency (30%)92
Add-on Behavior (30%)100
Price Accuracy (30%)100
Data Quality (10%)33
  • Doc fee ($499) is at or below MO average ($565)
  • No mandatory dealer add-ons detected
  • Price accuracy is excellent — quotes closely match advertised prices

Doc Fee Comparison

This dealer$499
MO avg$565
National avg$398

Recent Quotes

3 vehicle transactions6 individual quotes

2026 Ram 1500

Crew Cab PickupNew

2026 Ram 1500

New3 quotes

2026 Ram 1500

Crew Cab Pickup2 quotes

Frequently Asked Questions

What is Heartland's doc fee?

Create a free account to see Heartland's doc fee and how it compares to the MO average. Based on 6 verified OTD quotes.

Does Heartland add mandatory add-ons?

Create a free account to see Heartland's add-on details and how they compare to other dealers.

Is Heartland a good dealer?

Heartland has a transparency score of 90.9/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 6 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

At a Glance

No mandatory add-ons detected
Minimal dealer markup above listing price
CarEdge

Get an even better deal

Even with a transparent dealer, CarEdge Pro can save you more. Average savings: $2,200.

Try CarEdge Pro

Tips for Heartland

  • Doc fee is slightly above average. Worth asking for a reduction.
  • A-rated dealer! Focus on vehicle price negotiation—fees are already competitive.
  • This dealer typically doesn't add mandatory dealer add-ons. That's a good sign of transparency.
  • Dealer markup is about 7% below listing (excluding taxes). This dealer keeps fees very low.

Data Summary

Total Quotes
6
Recent (12mo)
6
Complete Data
2

What to Expect

When shopping at Heartland:

  • Doc fee details available with a free account
  • You'll likely see no mandatory add-ons
  • OTD price is typically about 7% below listing
How are scores calculated? →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.