CarEdge

Massey Cadillac South

19 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.Data: Oct 27, 2025 - Dec 20, 2025Claim this page
C
72.7/100
Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.
$899
Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.
$810
Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.
+0.0%
Avg NegotiatedThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.
$2,353

Massey Cadillac South Data-Driven Review

Based on 19 verified OTD quotes collected between Oct 2025 and Dec 2025, Massey Cadillac South earns a Grade C transparency score of 72.7/100. Their doc fee of $899 is $400 above the national average ($499). Add-ons average $810 when present — ask for an itemized breakdown. Buyers who negotiated saved an average of $2,353.

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.60
Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.49
Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100
Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.100
  • ✓Doc fee ($899) is $501 above national average ($398)
  • ✓Average dealer add-ons of $810 when present
  • ✓Dealer markup averages 0.0% above listing (excellent — minimal fees beyond the vehicle price)

Doc Fee Comparison

This dealer$899
National avg$398

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

2023 Mazda CX-5

2.5 S Premium P

$24,000
Doc Fee$899
Add-onsNone
Savings$1,001
View Original OTD Quote

2023 Mazda CX-5

2.5 S Select Package (A6) 4dr i-ACTIV All-Wheel Drive Sport Utility

$23,583
Doc Fee$899
Add-ons$661
Savings$818
View Original OTD Quote

2025 BMW X7

XDRIVE40I (A8)

$82,393
Doc Fee$899
Add-ons$159
Savings—
View Original OTD Quote

2026 Cadillac VISTIQ

Premium Luxury

$85,572
Doc Fee$899
Add-onsNone
Savings$4,864
View Original OTD Quote

2026 Cadillac Escalade ESV

Platinum Sport

$149,392
Doc Fee$899
Add-ons$1,432
Savings$2,727
View Original OTD Quote

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

1
perma plateavg $1,134
10 quotes
2
roadvantage theft $5000avg $159
9 quotes
3
gapavg $1,199
2 quotes
4
elec filing feeavg $149
1 quote
5
rental surchargeavg $60
1 quote

Frequently Asked Questions

What is Massey Cadillac South's doc fee?

Massey Cadillac South charges a typical documentation fee of $899. The state average is $499. This is based on 19 verified OTD quotes in our database.

Does Massey Cadillac South add mandatory add-ons?

Massey Cadillac South adds an average of $810 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Massey Cadillac South a good dealer?

Massey Cadillac South has a transparency score of 72.7/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 19 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.

At a Glance

Minimal dealer markup above listing price
Doc fee ($899) is well above average ($499)
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Tips for Massey Cadillac South

  • 💰Doc fee is $501 above national average. Ask if they'll match competitors or reduce it.
  • ⚠️Expect ~$810 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
  • ✅Dealer markup is only +0% above listing (excluding taxes). This dealer keeps their fees minimal.

Data Summary

Total Quotes
19
Recent (12mo)
19
Complete Data
19

What to Expect

When shopping at Massey Cadillac South:

  • Expect a doc fee around $899
  • Add-ons may total around $810
  • OTD price is typically 0-1% above listing
How are scores calculated?Learn about our methodology →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.