Palmer

Roswell, GA·6 verified quotes*

Nov 12, 2025Mar 31, 2026· Score updated Apr 1, 2026

C
78.3/100
Doc Fee
Doc fee & add-on rate are hidden above
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Transparency Score Breakdown

Fee Transparency (30%)
50
Add-on Behavior (30%)
100
Price Accuracy (30%)
100
Data Quality (10%)
33
  • Doc fee ($999) is slightly above GA average ($829)
  • No mandatory dealer add-ons detected
  • Price accuracy is excellent — quotes closely match advertised prices

Doc Fee Comparison

This dealer$999
GA avg$829
National avg$398

Recent Quotes

Verified out-the-door prices from real transactions

3 vehicle transactions6 individual quotes

2026 Jeep Grand Cherokee

Limited Reserve 4x42 quotes
$32,480

2020 Ram 3500

Longhorn 4x2 Crew Cab 8' Box3 quotes
$41,990

2024 Ram 1500

Limited 4x4 Crew Cab 5'7" Box
$28,750

Frequently Asked Questions

What is Palmer's doc fee?

Create a free account to see Palmer's doc fee and how it compares to the GA average. Based on 6 verified OTD quotes.

Does Palmer add mandatory add-ons?

Create a free account to see Palmer's add-on details and how they compare to other dealers.

Is Palmer a good dealer?

Palmer has a transparency score of 78.3/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 6 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.

At a Glance

No mandatory add-ons detected
Minimal dealer markup above listing price
Doc fee is well above average
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Tips for Palmer

  • Doc fee is above national average. Ask if they'll match competitors or reduce it.
  • This dealer typically doesn't add mandatory dealer add-ons. That's a good sign of transparency.
  • Dealer markup is about 2% below listing (excluding taxes). This dealer keeps fees very low.
How are scores calculated? →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.