Priority
Salisbury, MA·9 verified quotes*
Sep 13, 2025 – Feb 28, 2026· Score updated Mar 17, 2026
Transparency Score Breakdown
- Doc fee ($999) is $540 above MA average ($459)
- Average dealer add-ons of $381 when present
- Price accuracy is excellent — quotes closely match advertised prices
Doc Fee Comparison
Recent Quotes
6 vehicle transactions — 9 individual quotes
2023 Jeep Grand Cherokee
2025 Ram 1500
2023 Toyota RAV4
2025 Honda Accord Hybrid
2026 Honda CR-V Hybrid
2017 Acura RDX
Most Common Add-ons
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Frequently Asked Questions
What is Priority's doc fee?
Create a free account to see Priority's doc fee and how it compares to the MA average. Based on 9 verified OTD quotes.
Does Priority add mandatory add-ons?
Create a free account to see Priority's add-on details and how they compare to other dealers.
Is Priority a good dealer?
Priority has a transparency score of 72.8/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 9 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.
At a Glance
Let CarEdge Pro negotiate for you
CarEdge Pro handles the back-and-forth and gets you a fair OTD price. Average savings: $2,200.
Try CarEdge ProTips for Priority
- Doc fee is above national average. Ask if they'll match competitors or reduce it.
- Minor add-ons may appear. Ask what's included and if they can be removed.
- Dealer markup is about 2% below listing (excluding taxes). This dealer keeps fees very low.
Data Summary
- Total Quotes
- 9
- Recent (12mo)
- 9
- Complete Data
- 7
What to Expect
When shopping at Priority:
- Doc fee details available with a free account
- Add-on details available with a free account
- OTD price is typically about 2% below listing
*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.