Serra Hyundai
Birmingham, AL·4 verified quotes*
Aug 14, 2025 – Feb 24, 2026· Score updated Mar 23, 2026
VerifiedTransparency Score Breakdown
- Doc fee ($995) is $506 above AL average ($489)
- Average dealer add-ons of $3,490 when present
- Fees average 0.9% above listing (~$315 on a $35k vehicle) — minimal
Doc Fee Comparison
Recent Quotes
4 verified quotes
2023 Toyota RAV4
2026 Hyundai Palisade
2026 Hyundai Santa Fe Hybrid
2026 Hyundai Santa Fe Hybrid
Most Common Add-ons
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Frequently Asked Questions
What is Serra Hyundai's doc fee?
Create a free account to see Serra Hyundai's doc fee and how it compares to the AL average. Based on 4 verified OTD quotes.
Does Serra Hyundai add mandatory add-ons?
Create a free account to see Serra Hyundai's add-on details and how they compare to other dealers.
Is Serra Hyundai a good dealer?
Serra Hyundai has a transparency score of 81.8/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 4 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
At a Glance
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Try CarEdge ProTips for Serra Hyundai
- Doc fee is above national average. Ask if they'll match competitors or reduce it.
- Expect some add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
- Dealer markup is only +1% above listing (excluding taxes). This dealer keeps their fees minimal.
- Limited data (4 quotes). Score may change as we collect more information.
Data Summary
- Total Quotes
- 4
- Recent (12mo)
- 4
- Complete Data
- 4
What to Expect
When shopping at Serra Hyundai:
- Doc fee details available with a free account
- Add-on details available with a free account
- OTD price is typically about 1% above listing
*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.