Serra Toyota

Amory, MS·10 verified quotes*

Jul 31, 2025Feb 16, 2026

C
73.6/100
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Serra Toyota Review

Based on 10 verified OTD quotes from Jul 2025 to Feb 2026, Serra Toyota earns a Grade C (73.6/100). Create a free account to see doc fee details.

Transparency Score Breakdown

Fee Transparency (30%)100
Add-on Behavior (30%)32
Price Accuracy (30%)100
Data Quality (10%)40
  • Doc fee ($250) is at or below MS average ($425)
  • Average dealer add-ons of $1,581 when present
  • Price accuracy is excellent — quotes closely match advertised prices

Doc Fee Comparison

This dealer$250
MS avg$425
National avg$398

Recent Quotes

9 vehicle transactions10 individual quotes

2024 BMW X1

4D WAGON M35i

2020 Toyota Tundra

4D CREWMAX 5.7 1794 4WD

2025 Toyota RAV4

4D WAGON XLE 2WDNew

2024 Toyota Corolla Cross

4D WAGON XLE AWD

2026 Toyota Grand Highlander

4D WAGON HYBRID LIMITED AWDNew

2025 Toyota CROWN SIGNIA

4D WAGON HYBRID XLE AWDNew2 quotes

2025 Toyota Grand Highlander

New

2025 Toyota Grand Highlander

New

2025 Toyota Grand Highlander

New

Most Common Add-ons

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Frequently Asked Questions

What is Serra Toyota's doc fee?

Create a free account to see Serra Toyota's doc fee and how it compares to the MS average. Based on 10 verified OTD quotes.

Does Serra Toyota add mandatory add-ons?

Create a free account to see Serra Toyota's add-on details and how they compare to other dealers.

Is Serra Toyota a good dealer?

Serra Toyota has a transparency score of 73.6/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 10 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.

At a Glance

Doc fee is at or below average
Minimal dealer markup above listing price
High add-ons detected
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Tips for Serra Toyota

  • This dealer often adds significant add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
  • Doc fee is at or below national average. One less thing to negotiate.
  • Dealer markup is about 5% below listing (excluding taxes). This dealer keeps fees very low.

Data Summary

Total Quotes
10
Recent (12mo)
10
Complete Data
4

What to Expect

When shopping at Serra Toyota:

  • Doc fee details available with a free account
  • Add-on details available with a free account
  • OTD price is typically about 5% below listing
How are scores calculated? →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.