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Serra Toyota

Amory, MS·10 verified quotes*

Jul 31, 2025 – Feb 16, 2026· Score updated Mar 23, 2026

C
73.6/100
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Serra Toyota Review

Based on 10 verified OTD quotes from Jul 2025 to Feb 2026, Serra Toyota earns a Grade C (73.6/100). Create a free account to see doc fee details.

Transparency Score Breakdown

Fee Transparency (30%)100
Add-on Behavior (30%)32
Price Accuracy (30%)100
Data Quality (10%)40
  • Doc fee ($250) is at or below MS average ($425)
  • Average dealer add-ons of $1,976 when present
  • Price accuracy is excellent — quotes closely match advertised prices

Doc Fee Comparison

This dealer$250
MS avg$425
National avg$398

Recent Quotes

9 vehicle transactions — 10 individual quotes

2024 BMW X1

4D WAGON M35i
$32,480

2020 Toyota Tundra

4D CREWMAX 5.7 1794 4WD
$41,990

2025 Toyota RAV4

4D WAGON XLE 2WDNew
$28,750

2024 Toyota Corolla Cross

4D WAGON XLE AWD
$55,300

2026 Toyota Grand Highlander

4D WAGON HYBRID LIMITED AWDNew
$38,100

2025 Toyota CROWN SIGNIA

4D WAGON HYBRID XLE AWDNew2 quotes
$47,650

2025 Toyota Grand Highlander

New
$29,900

2025 Toyota Grand Highlander

New
$63,450

2025 Toyota Grand Highlander

New
$34,200

Most Common Add-ons

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Frequently Asked Questions

What is Serra Toyota's doc fee?

Create a free account to see Serra Toyota's doc fee and how it compares to the MS average. Based on 10 verified OTD quotes.

Does Serra Toyota add mandatory add-ons?

Create a free account to see Serra Toyota's add-on details and how they compare to other dealers.

Is Serra Toyota a good dealer?

Serra Toyota has a transparency score of 73.6/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 10 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.

At a Glance

Doc fee is at or below average
Minimal dealer markup above listing price
High add-ons detected
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Tips for Serra Toyota

  • This dealer often adds significant add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
  • Doc fee is at or below national average. One less thing to negotiate.
  • Dealer markup is about 5% below listing (excluding taxes). This dealer keeps fees very low.

Data Summary

Total Quotes
10
Recent (12mo)
10
Complete Data
4

What to Expect

When shopping at Serra Toyota:

  • Doc fee details available with a free account
  • Add-on details available with a free account
  • OTD price is typically about 5% below listing
How are scores calculated? →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.