Southtowne

Opelika, AL·25 verified quotes*

Aug 4, 2025Feb 18, 2026

A
CarEdgeVerified
Transparent Dealer
Score: 92/100
Doc Fee
Add-on Rate
Avg Negotiated
$1,271
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Southtowne Review

Based on 25 verified OTD quotes from Aug 2025 to Feb 2026, Southtowne earns a Grade A (92/100). Create a free account to see doc fee details.

Transparency Score Breakdown

Fee Transparency (30%)75
Add-on Behavior (30%)100
Price Accuracy (30%)100
Data Quality (10%)96
  • Doc fee ($897) is $408 above AL average ($489)
  • No mandatory dealer add-ons detected
  • Fees average 1.1% above listing (~$385 on a $35k vehicle) — minimal

Doc Fee Comparison

This dealer$897
AL avg$489
National avg$398

Recent Quotes

12 vehicle transactions25 individual quotes

2026 Hyundai Tucson

New3 quotes

2026 Hyundai Elantra

2026 Hyundai Santa Cruz

New2 quotes

2026 Hyundai Santa Cruz

Crew Cab PickupNew

2023 GMC Sierra 1500

2026 Hyundai Santa Fe Hybrid

New2 quotes

2023 GMC Sierra 1500

Crew Cab PickupUsed3 quotes

2023 GMC Sierra 1500

Crew Cab Pickup

2026 Hyundai Tucson

New3 quotes

2025 GMC HUMMER EV Pickup

Crew Cab Pickup5 quotes

Frequently Asked Questions

What is Southtowne's doc fee?

Create a free account to see Southtowne's doc fee and how it compares to the AL average. Based on 25 verified OTD quotes.

Does Southtowne add mandatory add-ons?

Create a free account to see Southtowne's add-on details and how they compare to other dealers.

Is Southtowne a good dealer?

Southtowne has a transparency score of 92/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 25 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

At a Glance

No mandatory add-ons detected
Minimal dealer markup above listing price
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Tips for Southtowne

  • Doc fee is above national average. Ask if they'll match competitors or reduce it.
  • A-rated dealer! Focus on vehicle price negotiation—fees are already competitive.
  • This dealer typically doesn't add mandatory dealer add-ons. That's a good sign of transparency.
  • Dealer markup is only +1% above listing (excluding taxes). This dealer keeps their fees minimal.

Data Summary

Total Quotes
25
Recent (12mo)
25
Complete Data
24

What to Expect

When shopping at Southtowne:

  • Doc fee details available with a free account
  • You'll likely see no mandatory add-ons
  • OTD price is typically about 1% above listing
How are scores calculated? →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.