Sunrise Ford

Fort Pierce, FL·7 verified quotes*

Sep 20, 2025Jan 17, 2026· Score updated Mar 17, 2026

C
71.9/100
Shop Inventory772-461-6000Website
Doc Fee
Add-on Rate
Avg Negotiated
$636
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Transparency Score Breakdown

Fee Transparency (30%)100
Add-on Behavior (30%)29
Price Accuracy (30%)78
Data Quality (10%)100
  • Doc fee ($85) is at or below FL average ($999)
  • Average dealer add-ons of $2,441 when present
  • Fees average 5.7% above listing (~$1,995 on a $35k vehicle) — typical

Doc Fee Comparison

This dealer$85
FL avg$999
National avg$398

Recent Quotes

5 vehicle transactions7 individual quotes

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2021 Jeep Gladiator

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Most Common Add-ons

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Frequently Asked Questions

What is Sunrise Ford's doc fee?

Create a free account to see Sunrise Ford's doc fee and how it compares to the FL average. Based on 7 verified OTD quotes.

Does Sunrise Ford add mandatory add-ons?

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Is Sunrise Ford a good dealer?

Sunrise Ford has a transparency score of 71.9/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 7 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.

At a Glance

Doc fee is at or below average
High add-ons detected
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Tips for Sunrise Ford

  • This dealer often adds significant add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
  • Doc fee is at or below national average. One less thing to negotiate.
  • Dealer markup is only +6% above listing (excluding taxes). This dealer keeps their fees minimal.

Data Summary

Total Quotes
7
Recent (12mo)
7
Complete Data
7

What to Expect

When shopping at Sunrise Ford:

  • Doc fee details available with a free account
  • Add-on details available with a free account
  • OTD price is typically about 6% above listing
How are scores calculated? →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.