Toyota Direct
Columbus, OH·14 verified quotes*
Sep 30, 2025 – Feb 20, 2026· Score updated Apr 1, 2026
VerifiedTransparency Score Breakdown
- Doc fee ($387) is at or below OH average ($398)
- Average dealer add-ons of $619 when present
- Fees average 0.2% above listing (~$70 on a $35k vehicle) — minimal
Doc Fee Comparison
Recent Quotes
Verified out-the-door prices from real transactions
8 vehicle transactions — 14 individual quotes
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Most Common Add-ons
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Frequently Asked Questions
What is Toyota Direct's doc fee?
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Does Toyota Direct add mandatory add-ons?
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Is Toyota Direct a good dealer?
Toyota Direct has a transparency score of 87.6/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 14 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
At a Glance
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Try CarEdge ProTips for Toyota Direct
- Minor add-ons may appear. Ask what's included and if they can be removed.
- Doc fee is at or below national average. One less thing to negotiate.
- Dealer markup is effectively 0% above listing (excluding taxes). This dealer keeps their fees minimal.
*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.