Join the rapidly growing network of dealers who lead with transparency and win.
CarEdge Certified dealerships
1/The badge
Put it on your website, your listings, your social media, and any marketing you run. It shows next to your name when shoppers ask AI who to trust. It tells them your price is real. You can only earn it with an A.
2/Mystery shops
Our AI asks for an out-the-door price the way a real buyer would, then sends you everything: the conversation, the buyer’s order, and every fee. Check your own store, or see what the dealer down the road is really charging.
Kestrel Toyota
Competitor, 11 miles from you
From the conversation
“The protection package is on every vehicle, we can’t remove it.” Salesperson, 2:14 PM, by text.
3/Referred shoppers
When a CarEdge shopper is looking for a car you have, you show up first. They land in your CRM ready to buy.
Referred shopper: Maya R.
2026 RAV4 Hybrid XLE, Cavalry Blue, stock #T48211
Pre-approved financing, trade-in pending, buying within 30 days.
| What you get | Not enrolledEvery U.S. dealership | Enrolled, below an AWorking toward the badge | CertifiedEnrolled with an A grade |
|---|---|---|---|
| Public grade on CarEdge.com and in AI answers | |||
| Referred shoppers, delivered to your CRM | |||
| Five mystery shops a month, yours or your competitors’ | |||
| Certified badge on your website | When you reach an A | ||
| Certified mark on CarEdge.com and in AI answers | When you reach an A | ||
| Featured in CarEdge content | When you reach an A |
You cannot buy a better grade. Learn more about our scoring methodology and program rules.
Hidden fees get the store named on social media. Certified stores get brought on the show.
Stores with an F
Called out by name, quote on screen
167.7K
152.3K
140.5K
133.4K
113K
89.6K
Keynote
100 AI mystery car shoppers
Zach Shefska, CarEdge co-founder, at the Auto Industry AI Summit.
Automotive News
Finance & Insurance
Dealership ad pricing condemned by FTC is widespread, CarEdge data shows
Read the storyWhy dealers find us
ChatGPT, Gemini, Google AI Mode, and Perplexity cite CarEdge in more than half of dealer recommendation answers, more than any other source. Your grade is already in those answers. Certified is how you show up in them as the store to visit.
Source: Gauge AI citation tracking across ChatGPT, Google AI Mode, Gemini, and Perplexity, March to June 2026.
Dealer groups
Group-level reporting, mystery shops across every store, CRM routing per rooftop, and one contract. We set it up with you.
No. You cannot pay CarEdge to change your grade. Read more about how we calculate your Dealer Transparency Index grade at caredge.com/rating-methodology.
From real shoppers using CarEdge to buy a car. Our AI agent requests out-the-door quotes from your store on their behalf. Every quote behind your grade is visible on your CarEdge page.
Today the grade is built from written out-the-door quotes, because that is what we can verify at scale and defend to a dealer who disagrees. It measures what your store puts in writing to a shopper who asks. We know the in-store number can differ, and we show every quote we used so you can see exactly what was measured.
From your dealership page, press the “report” button and our review team will take a look. Please review our Program Rules at caredge.com/program-rules.
It depends on your brand, your coverage radius, and how many shoppers in your market are using CarEdge right now. The first step of enrollment shows you the measured shopper count around each of your rooftops.
Both. Each shopper is delivered to your CRM by ADF/XML email as it happens, and CarEdge keeps the full list with vehicle and status for you.
Enrollment bills a card, so it needs someone with authority to spend for the rooftop. If that is not you, schedule a call and we will walk your GM or principal through it, or send them this page.
Something we did not answer? Schedule a call or write to [email protected].
Join the rapidly growing network of dealers committed to transparency, fairness, and efficiency.
