The numbers are in, and let’s just address this from the get-go: Tesla continues to dominate electric vehicle sales in America. We’ve got the latest data, and there’s a lot to digest. Check back for updates when Q3 2023 numbers are available.
EV Sales in America (2023 Totals Through Q2)
Here’s the latest EV sales totals via Auto News. These are the 2023 totals through the second quarter.
| Make | Model | Total Sales (2023) |
|---|---|---|
| Tesla | Model Y | 190,500 |
| Tesla | Model 3 | 121,500 |
| Chevrolet | Bolt (EV and EUV) | 33,659 |
| Tesla | Model S | 19,100 |
| Volkswagen | ID.4 | 16,448 |
| Ford | Mustang Mach-E | 14,040 |
| Hyundai | IONIQ 5 | 13,641 |
| Tesla | Model X | 11,900 |
| Genesis | GV60 | 11,320 |
| BMW | i4 | 10,724 |
| Ford | F-150 Lightning | 8,700 |
| Kia | EV6 | 8,328 |
| Rivian | R1T | 7,811 |
| BMW | iX | 6,486 |
| Rivian | R1S | 6,336 |
| Polestar | Polestar 2 | 5,783 |
| Mercedes-Benz | EQS SUV | 5,490 |
| Nissan | Ariya | 5,195 |
| Audi | Q4 e-tron | 4,682 |
| Mercedes-Benz | EQS Sedan | 4,539 |
| Volvo | C40 | 4,533 |
| Nissan | Leaf | 4,234 |
| Toyota | bZ4X | 3,659 |
| Mercedes-Benz | EQB SUV | 3,404 |
| Hyundai | IONIQ 6 | 3,245 |
| Porsche | Taycan | 3,162 |
| Mercedes-Benz | EQE Sedan | 2,990 |
| Mercedes-Benz | EQE SUV | 2,845 |
| Audi | e-tron | 2,513 |
| Audi | e-tron GT | 1,786 |
| Lucid | Air | 1,390 |
| Audi | Q8 e-tron | 1,119 |
Tesla continues to lead with 68% market share among US EV sales. In other words, all other EV sales combined still can’t compare to Tesla’s domination.
The next best-selling EVs in America behind Tesla are the Chevy Bolt, the newly American-made Volkswagen ID.4, the Ford Mustang Mach-E, and the Hyundai IONIQ 5.
The Chevrolet Bolt EV has had a record sales year. Bolt EV and EUV sales were up 100% year-over-year in the second quarter. It looks like the Bolt is having success right as GM decided to cancel it. Perhaps that’s a major reason why they recently mentioned a resurrected Bolt in the future, powered by the superior Ultium batteries.
The Ford F-150 Lightning is by far the best-selling electric truck in America, with Rivian quite a ways behind. We don’t expect the Lightning to have serious competition until the Silverado EV comes along. Full production is unlikely before next spring.
Stay tuned for the next update as Q3 2023 numbers come out. Will Tesla continue to dominate, or will legacy automakers FINALLY catch up? What do you think? Leave us a comment below. We’d love to hear from you.
Justin, I don’t see the Bolt EV on your list of 2023 EV car sales. Cheers, jon
Thanks, good catch Jon! I’ve added the Bolt and wow, it’s the #3 seller in 2023 so far. GM should NOT cancel it. I know their launching a new generation Bolt, but keep it in production meanwhile!