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Trump’s Greenland dispute set to push Mercedes, Porsche, Land Rover prices higher as tariffs bite
On January 17, U.S. President Donald Trump announced that a new 10% tariff will be imposed on the U.K., Denmark, Norway, Sweden, France, Germany, the Netherlands, and Finland as retaliation for their opposition to Trump’s initiative to control Greenland. Trump said the tariffs on goods from these countries will rise to 25% from June 1, 2026. Greenland has been a part of Denmark since 1814, and has been an autonomous territory since 1953.
Immediately, shares of Europe’s biggest automakers began to tumble. The renewed fears of a trade-war are seen as a threat to their bottom lines, and to their ability to keep prices competitive in the U.S. market.
German, U.K. brands are most impacted
As of the most recent data from 2024, roughly 800,000 passenger vehicles were imported into the U.S. from the EU, with German automakers like Mercedes-Benz, Audi, and Porsche making up 73% of that. Other key players in the trans-Atlantic auto trade are Land Rover, MINI, and Jaguar.
Italian brands like Alfa Romeo and Maserati, both under the Stellantis umbrella, are spared from the Greenland tariffs due to the neutral stance taken by Italy’s government. If the European Union forms a more united front against the U.S., more makes and models could be subject to Trump’s Greenland tariffs.
Price hikes on the way?
Whether or not Mercedes-Benz, Land Rover, and the Volkswagen Group raise prices in 2026 comes down to one thing: how long the tariffs stick around. If the Trump administration ends up raising the tariffs to 25% as indicated, these luxury OEMs will have a hard time keeping pricing where it sits today.
Here’s a look at where average selling prices sit for these brands as of late January 2026 according to CarEdge data:
- Mercedes-Benz: $81,728
- Land Rover: $106,287
- BMW: $76,411
- Audi: $66,007
- Porsche: $133,103
If prices begin to creep higher, we could see more luxury buyers pivot to domestic or Japanese brands. In January, new car supply remains healthy for the most-affected European brands. By measure of market-day supply (how long it would take to sell all inventory at current daily sales rates), the four key players are sitting in a good spot.
BMW (82 days of supply), Mercedes-Benz (85 days of supply), Porsche (98 days of supply), and Audi (106 days of supply) are all experiencing relative stability in January, but that could soon change.
Don’t expect price hikes to come quickly. European luxury brands are in a constant fight for market share with the likes of Tesla, Cadillac, and even newcomers like Rivian and Lucid in the U.S. market.
At home in Europe, these same brands are already under pressure with Chinese brands like BYD and Xpeng winning over more buyers. Europe’s legacy automakers will hold off on price hikes for as long as possible to remain competitive.
However, if 25% tariffs do indeed arrive in June 2026, that wil be a hurdle too big to ignore, and price changes are likely to reflect that.
BMW is a different story
For one German luxury automaker, establishing a heavy presence stateside continues to pay off. The BMW plant in Spartanburg, South Carolina produces models like the X3, X4, X5, X6, X7, and XM. Roughly half of these vehicles are exported worldwide, making the U.S. the largest automotive exporter by value for BMW Group.
BMW’s domestic manufacturing strength in the U.S. is expected to largely shield it from auto tariffs in 2026. Luxury car buyers can expect greater price stability from BMW as a result.
Buying a Car on Amazon? You’re Still Buying From a Dealership
If you’ve ordered anything from Amazon, you’re familiar with boxes of your latest purchases showing up on your doorstep. However, with the introduction of Amazon Autos, you can get more than just your essentials delivered. But is buying a car on Amazon a good idea? Here’s everything you need to know about how this new option compares to buying a car the old-fashioned way.
What is Amazon Autos and How Does it Work?
Dubbed Amazon Autos, the largest online retailer’s new database of online car listings has generated headlines over the past year for a number of reasons. Some even heralded the launch as a true game-changer in the car market. But in reality, buying a car on Amazon isn’t all that different from buying one from your average dealership. That’s both good and bad news for consumers.
Here’s how buying a car on Amazon works:
- Participating automakers (like Hyundai) or dealers (like rental car giant Hertz) can now list their inventory on Amazon
- Amazon advertises no-haggle pricing to relieve car buyers’ stress surrounding unpleasant negotiations
- Once you make a purchase, you have to travel to the dealership in person to sign the paperwork
Make no mistake: you’re still buying from a dealer; Amazon Autos only acts as an online marketplace for cars. The cars listed there are the same ones that dealerships list on their own and third-party websites. Amazon just makes online car shopping feel like the branded experience nearly 200 million Americans know and use frequently.
The Pros and Cons of Buying a Car on Amazon Autos
Amazon doesn’t hold any of the inventory you see online. They’re merely combining the online shopping experience consumers expect from this global ecommerce giant with online car shopping. In most cases, this approach requires trading no-haggle, “competitive” pricing for convenience.
In addition, dealers advertise no-haggle pricing to ensure healthy profit margins on their end while playing on consumers’ dislike of dealing with salespeople and negotiating. Remember, dealers have plenty of profit in the form of holdbacks, manufacturer-to-dealer cash, and even volume bonuses. That’s not to mention the money they make when you finance your purchase, especially if you opt for an extended warranty or similar add-on.
All of this means that you’re much more likely to overpay on the car you choose than if you were to go your own way and negotiate confidently. Admittedly, for some, Amazon Autos might be a compromise worth making to skip the haggling process. Yet, it’s important to recognize that you’re instantly limiting your ability to land a great deal when you forfeit your right to negotiate car pricing.
3 Key Tips: How to Approach Buying a Car on Amazon Autos
If there’s anything we’ve learned about the car buying process, it’s that exploring your options only helps you make a better deal and drive away without that sinking weight of buyer’s remorse. Should you choose to browse cars for sale on Amazon Autos, keep the following three tips in mind to make sure you’re not leaving money on the table.
1. Research the Car Market
Always research demand factors for the cars you’re interested in. Are you shopping for a car that’s less popular than the hottest sellers on the market? Does it sell slower than the market average in your area?
If so, you’re much more likely to overpay with “no-haggle pricing.” Search for inventory that has been sitting on the dealership lot the longest. Those are the cars that dealers are motivated to sell at a discount, not the ones listed on Amazon.
2. Always Ask for the OTD Price
The out-the-door (OTD) price includes the full picture, from the vehicle’s selling price to local taxes and fees. Before making a purchase on Amazon Autos, or anywhere for that matter, ask for the OTD price before you show you’re serious about any vehicle. Dealers often attempt to sneak in unwanted add-ons or fees into the sale. The OTD price will reflect that.
On a related note, don’t be a monthly payment shopper. When car dealership salespeople see that all you’re focused on is the monthly payment, that’s purely encouragement for them to throw on some extras you don’t need or want ‘for only $5 more each month.’
Remember, this money adds up to a much larger sum over time. Use this free Out-the-Door Price Calculator to get an idea for what to expect.
3. Make sellers compete for your business
Always compare the prices you see on Amazon Autos with what’s available elsewhere. Avoid going with the first offer you see. Remember to always compare the OTD price from multiple sellers and use their competing offers to your advantage.
Taking negotiations off the table can remove much of the stress associated with buying a car. But what if AI could negotiate for you? With CarEdge Pro, you get access to fair pricing, insider data, and an AI agent that does all the talking.
Should You Buy a Car from Amazon?
In summary, when you buy a new or used car on Amazon, you’re still buying through a traditional dealership. The vehicles listed on Amazon Autos belong to participating dealerships; they’re not even owned by Amazon or stored within their warehouses. And while Amazon Autos may offer no-haggle pricing, there’s something crucial most shoppers overlook: you’re rarely getting the best price possible.
If you want to skip the tense negotiation process but still walk away with a good deal, have an expert handle your deal with CarEdge. Join more than 10,000 happy drivers who’ve used our car buying service to ensure their next big purchase is one they can be proud of.
The Fastest and Slowest Selling SUVs in January Reflect a Changing Market
Out with the old, and in with the new seems to be the theme in this month’s rankings of the fastest and slowest-selling SUVs and crossovers. In early 2026, the glory days of EV sales are gone, and reliable namesakes from Toyota are back at the top. Right now, some SUVs are being scooped up as soon as they hit the lot, while others are sitting unsold for nearly a year on average.
We analyzed January 2026 auto market data to find the SUVs with the lowest and highest market day supply (MDS). MDS is a measure of how many days it would take to sell through current inventory at the current sales pace. Here are the winners and losers so far in 2026’s SUV market.
Top 10: The Fastest-Selling SUVs Right Now
These are the SUVs and crossovers with the lowest market day supply in January 2026. That means they’re in high demand right now, and are likely harder to negotiate on due to limited availability.
| Make | Model | Market Day Supply | Total For Sale | 45-Day Sales | Average Selling Price |
|---|---|---|---|---|---|
| Toyota | RAV4 | 24 | 38,923 | 73,186 | $37,389 |
| Lexus | NX | 24 | 3,008 | 5,713 | $51,475 |
| Lexus | RX Hybrid | 25 | 5,027 | 9,227 | $64,200 |
| Cadillac | Escalade ESV | 25 | 1,149 | 2,057 | $127,519 |
| Cadillac | Escalade | 27 | 2,381 | 3,919 | $125,506 |
| Mercedes-Benz | G-Class | 29 | 1,062 | 1,643 | $201,631 |
| Toyota | Highlander | 30 | 5,480 | 8,100 | $52,703 |
| Lexus | RX | 30 | 5,954 | 8,828 | $59,760 |
| Toyota | Sequoia | 31 | 3,644 | 5,254 | $84,101 |
| Toyota | Corolla Cross | 34 | 15,087 | 20,040 | $31,703 |
Source: CarEdge Pro
Toyota is back on top yet again in January. Seven of the 10 fastest-selling SUVs are Toyota or Lexus models. If you’ve been following along for a while, this isn’t unusual. Toyota’s reputation for reliability, affordability, and overall value continues to be a hit with buyers. Consumer Reports named Toyota as the most-reliable brand yet again last year.
If you haven’t noticed, SUVs are no longer budget-friendly vehicles for the most part. No one wants a $50,000 crossover that lacks in reliability. Buyers are valuing reliability and affordability above all else right now, and the latest data reflects that.
The Slowest-Selling SUVs in January 2026
These SUVs have the highest market day supply, which means they’re sitting unsold for longer. Buyers may be able to score better deals on these slowest-selling SUVs in January 2026, especially with this new AI negotiator doing the work for you.
| Make | Model | Market Day Supply | Total For Sale | 45-Day Sales | Average Selling Price |
|---|---|---|---|---|---|
| Volkswagen | ID.4 | 527 | 1,500 | 128 | $49,534 |
| Maserati | Grecale | 302 | 638 | 95 | $84,448 |
| Jaguar | F-PACE | 292 | 2,148 | 331 | $69,503 |
| Alfa Romeo | Stelvio | 217 | 887 | 184 | $55,467 |
| Buick | Envision | 217 | 8,352 | 1,735 | $40,150 |
| Jeep | Compass | 203 | 27,375 | 6,063 | $32,392 |
| Chysler | Pacifica | 194 | 16,442 | 3,815 | $46,694 |
| Hyundai | IONIQ 5 | 190 | 10,693 | 2,536 | $47,865 |
| Kia | Sorento | 178 | 35,349 | 8,955 | $40,126 |
| Mitsubishi | Eclipse Cross | 178 | 2,715 | 685 | $30,058 |
Source: CarEdge Pro
With the federal EV tax credit now over, the Volkswagen ID.4 is the slowest-selling car in America for the second month in a row. There’s a year and a half of market supply right now, meaning that an ID.4 on a dealer’s lot today may see 2027 before finding a buyer.
Several of the others fall into the luxury segment. With recent inflation and persistently high interest rates, buyers are thinking twice about buying luxury vehicles in 2026.
Four Stellantis models are in the bottom 10 this month. Jaguar’s F-PACE has been a slow-selling model for all of the past year, despite being the top model by volume for the British automaker.
For any of these slow-selling SUVs, prices will be more flexible if you come equipped with negotiation know-how.
What This Means For SUV Shoppers
If you’re looking for a SUV deal in 2026, start with the slowest sellers this month. High inventory levels mean dealers are likely motivated to talk pricing if you negotiate with confidence. It’s always best to take a look at the best incentives of the month, too.
“If you’re shopping for a slow-selling SUV, the ball is in your court,” says auto industry veteran Ray Shefska. “Dealers know those vehicles aren’t moving, and that gives you the upper hand in price negotiations.”
Shopping Toyota, Honda, or Lexus? Expect tighter inventory and less room for negotiation unless market dynamics shift dramatically. You may need to move quickly if you find the right trim. However, this is no reason to pay for unwanted add-ons or dealer markups!
Want Help Navigating the SUV Market?
With CarEdge Concierge, our experts do the legwork for you, from researching inventory to negotiating with dealers. Already know what you want? Use our AI Negotiation Expert service and have CarEdge AI negotiate with car dealers anonymously!
Explore more free tools and resources with car buying guides, cost of ownership comparisons, and downloadable cheat sheets. There’s no reason to shop unprepared in 2026.
About CarEdge
CarEdge is a trusted resource for car buyers, offering data-backed insights, negotiation tools, and expert guidance to help consumers save time and money. Since 2019, CarEdge has helped hundreds of thousands of drivers navigate the car-buying process with confidence. Learn how to buy a car the easy way at CarEdge.com.
The Worst Car Deals of January 2026: Skip These 5 Offers
Sure, the year-end sales bonanza is behind us, but January still has plenty of solid deals if you’re willing to dig a little. The catch? Not every offer is worth your time. Some are downright underwhelming once you read the fine print. We went through the latest manufacturer incentives to flag the ones you should probably ignore. Here are the 5 worst manufacturer incentives for new cars this month.
Don’t miss our roundup of the best January deals, featuring the best values in the market.
2025 Jeep Grand Wagoneer
In January, Jeep is advertising a Grand Wagoneer lease starting at $1,320/month for 39 months with $3999 due at signing. Worse yet, this is for the base model. There are better lease offers to be found with the Chevrolet Tahoe and Ford Expedition. Did we mention that this model is already a year old, too?
See Jeep offer details, or browse local listings like a pro.
2026 GMC Sierra 2500
Unless there’s zero chance that you’ll EVER be trading in your truck for something newer, the consumer advocates here at CarEdge plead that you stay far away from any seven year auto loans. In January, GMC is advertising 6.9% APR financing for 84 months when you finance a Sierra 1500 Denali. That’s going to put a lot of folks in negative equity, and that’s not something GMC should be proud of.
See GMC offer details, or browse local listings like a pro.
2026 GMC Yukon
Rarely do you come across a non-luxury lease deal advertising $14,749 due at signing, but that’s exactly how GMC is diving into the new year. And as with any lease advertisement, this is before taxes and fees. In some cases, lessees will be putting about $20,000 down at signing for a vehicle they’ll never loan. Yikes!
See GMC offer details, or browse local listings like a pro.
2026 Jaguar F-PACE
The F-PACE has been one of the slowest-selling luxury models for months on end. With those market conditions in mind, you’d think there would be bargains. However, the best offer in January is a F-PACE P250 R-Dynamic S AWD lease for $679/month for 36 months with $6995 due at signing. That’s a mouthful. Or, finance with 3.9% APR for 48 months.
That might not seem bad on the surface, but again, this is one of the slowest-selling cars in America right now. Nearly $7,000 due at signing just doesn’t add up.
See Jaguar offer details, or browse local listings like a pro.
2025 Dodge Hornet
For a year-old new car, you’d expect major savings, perhaps 10-15% off MSRP. In January 2026, the best Stellantis can do is just $1,500 in cash savings for the 2025 Dodge Hornet GT and GT Plus. We’d call it shocking, but it’s par for the course from Stellantis. Skip this deal!
See Dodge offer details, or browse local listings like a pro.
10 Best New Car Deals in January 2026: 0% APRs and Cheap Leases Just Announced
Automakers have finally announced their first round of new car incentives for 2026. With inventory levels trending higher and 850,000 leftover 2025 models sitting on dealership lots, APR, cash, and lease savings can certainly be found. These are the top 10 year-end car deals in January 2026, featuring the deals with standout value in today’s car market. Although there are far fewer offers this month, there are still some gems to be found if you know where to look.
2026 Tesla Model Y
Best Deal in January: 0% APR for 72 months for the Model Y Standard Rear-Wheel Drive
The Model Y is still the best-selling EV in America, but as incentives wane and sales slow, Tesla is bringing out their best financing incentives ever. Just beware of steep depreciation when buying new. In fact, it’s smart to check used Tesla listings before committing to a new purchase.
2026 Ram 1500
Best Deal: 0% APR for 72 months on 2025 models, or 0% APR for 60 months on 2026 models
Ram is offering interest-free financing on both 2025s and brand-new 2026 Ram 1500 models. This is the best full-size truck deal on the market in January.
This offer expires on January 20, 2026. See offer details.
Browse Ram 1500 listings with the power of local market data
2026 Nissan Rogue
Best Deal in January: 0% APR for 60 months for the Rogue, as well as the 2025 Pathfinder and 2026 Murano
Nissan continues to fight hard to win back market share previously lost to Toyota, Honda, Kia, and Hyundai. In January, Nissan is offering zero-percent financing for three popular SUV models.
This offer expires on February 2, 2026. See offer details.
Browse Nissan Rogue listings with the power of local market data
2025 Ford F-150 STX
Best Deal in January: $0-down lease, $479/month for 36 months
The best-selling vehicle in America is now available with no money down. Ford’s zero-down lease on the F-150 STX is the best pickup truck lease in January. The STX comes well-equipped with features like the 2.7-liter turbocharged V6 engine.
This offer expires on January 20, 2026. See offer details.
Browse Ford F-150 listings with the power of local market data
2025 Mazda CX-50
Best Deal in January: 0.9% APR for 72 months
Low-APR financing for six years on one of the most well-rounded crossovers in its class is something to move on if you’re in the market. Mazda regularly offers low-APR offers for 60 months, but this sweetens the pot.
This offer expires on February 2, 2026. See offer details.
Browse Mazda listings with the power of local market data
2026 Toyota Corolla
Best Deal in January: Lease the 2026 Corolla SE frim $209/month for 36 months with $3,999 due
Urban commuters, take note. This is a steal considering the legendary reliability and overall value of the Toyota Corolla. If you’re not ready to go electric for your work or school commute, this is a great, affordable alternative.
This offer expires on February 2, 2026. See offer details.
Browse Toyota listings with the power of local market data
2026 Chevrolet Silverado 1500
Best Deal in January: Lease the 2026 Silverado 1500 LT 4WD from just $379/month for 36 months with only $1,379 due
Although Ford’s F-150 lease deal is even better, Chevy loyalists will have a hard time beating this Silverado lease deal with little money due at signing. It’s a great offer for those who want a full-size pickup without owning it long term.
This offer expires on January 2, 2026. See offer details.
Browse Silverado listings with the power of local market data
2025 Ford Bronco Sport
Best Deal in January: This zero-down lease for the 2025 Bronco Sport Big Bend 4×4 starts at $399/month for 36 months with just the first month due at signing.
The off-road capable crossover segment has gotten crowded in recent years. Now, Ford is fighting to reclaim market share with a zero-down lease deal for the Bronco Sport Big Bend.
This offer expires on February 2, 2026. See offer details.
See Bronco Sport listings with the power of local market data
2025 Ford Explorer
Best Deal in January: Lease the Explorer Active 4WD from $499/month for 36 months with $499 due at signing
Ford’s best-selling family SUV is available for a dirt-cheap lease in January. Time is of the essence, as this offer expires right after MLK Jr. Day, so act fast.
This offer expires on January 20, 2026. See offer details.
Browse Explorer listings with the power of local market data
2026 BMW X3
Best Deal in January: 1.9% APR for 60 months
In early 2026, BMW has more inventory than they’re used to. In order to move the metal, they’re offering a rare low-APR offer on a top-selling model in the entry-level luxury market, the 2026 BMW X3 xDrive.
This offer expires on February 2, 2026. See offer details.
Browse BMW X3 listings with the power of local market data
January’s deals show automakers face mounting inventory
Last month’s huge sales have now been followed up with fewer true gems. Last month, there were 44 offers of zero-percent financing. In January 2026, there are just 18 interest-free deals. Still, these ten top incentives show that inventory is building for some models, and automakers are looking to get ahead before they have a problem on their hands. For buyers and lessees, that’s good news. It’s still a buyer’s market in January.
Tired of the car buying hassle? CarEdge Concierge handles the entire process for you, from finding the right vehicle to negotiating the best price. Or, if you prefer a DIY approach with professional tools, CarEdge Pro gives you insider data and an AI agent to negotiate on your behalf.
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