If you’re waiting to buy a 2026 model hoping for better prices, you might want to reconsider. A growing number of 2026 vehicles are debuting with higher MSRPs—some subtly, others sharply. Only a small fraction of 2026 models are out now, but the list is growing each day. We analyzed base and fully-loaded MSRP changes from 2025 to 2026, and the trends are clear: price hikes are back.
By the Numbers: 2026 Car Price Trends
We analyzed recently announced pricing for 15 2026 models, and compared MSRPs to their 2025 counterparts. Here’s what we found:
- 60% of models saw an increase in MSRPs.
- The average base MSRP increase was about $691, or 1.4%.
- For fully-loaded trims, the average increase was $1,126, or 1.8%.
While these numbers might not seem dramatic, they’re not pocket change either.
The Biggest Price Hikes for 2026

Some models saw bigger-than-average bumps. Here’s a look at the Top 5 increases by base MSRP:
- 2026 Honda Passport: 5.1% price increase
- 2026 Kia Sportage: 4.3% price increase
- 2026 Genesis GV70: 3.6% price increase
- 2026 Genesis Electrified GV70: 3.3% price increase
- 2026 Cadillac CT5: 2.0% price increase
For a broader look at 2025 car prices, here are the MSRP changes for every 2026 model announced as of early May 2025. Prices included mandatory destination fees:
Make | Model | 2025 Base MSRP | 2026 Base MSRP | Base Price Change | 2025 Top-End MSRP | 2026 Top-End MSRP | Top-End Price Change |
---|---|---|---|---|---|---|---|
BMW | 4-Series | $52,325 | $52,675 | 0.66% | $74,025 | $76,225 | 2.89% |
BMW | 5-Series | $59,875 | $59,875 | 0.00% | $74,575 | $74,575 | 0.00% |
BMW | 8-Series | $92,875 | $92,875 | 0.00% | $117,175 | $117,175 | 0.00% |
BMW | i5 | $68,275 | $68,275 | 0.00% | $71,275 | $71,275 | 0.00% |
BMW | M4 | $80,875 | $81,275 | 0.49% | $96,295 | $97,375 | 1.11% |
Buick | Encore GX | $27,395 | $27,295 | -0.37% | $32,895 | $32,795 | -0.30% |
Cadillac | CT4 | $36,490 | $37,095 | 1.63% | $48,790 | $51,495 | 5.25% |
Cadillac | CT5 | $49,090 | $50,095 | 2.01% | $58,490 | $59,095 | 1.02% |
Chevrolet | Equinox | $29,995 | $29,995 | 0.00% | $34,395 | $34,395 | 0.00% |
Chevrolet | Trailblazer | $24,495 | $24,395 | -0.41% | $29,095 | $28,995 | -0.34% |
Genesis | Electrified GV70 | $68,400 | $70,700 | 3.25% | $73,750 | $76,800 | 3.97% |
Genesis | GV70 | $47,650 | $49,435 | 3.61% | $69,850 | $71,545 | 2.37% |
Honda | Passport | $43,850 | $46,200 | 5.09% | $49,920 | $53,900 | 7.38% |
Kia | Sportage | $28,785 | $30,085 | 4.32% | $39,685 | $40,985 | 3.17% |
Toyota | Crown | $42,575 | $43,050 | 1.10% | $56,125 | $56,600 | 0.84% |
What’s Driving the Price Hikes?

There are a few major forces behind the 2026 price increases. One of the biggest is the impact of tariffs. While the full consequences haven’t hit just yet, many automakers are already adjusting their pricing strategies in anticipation of higher import costs, particularly for vehicles manufactured outside the U.S.
Another factor is the inclusion of new technology and features in 2026 models. Whether it’s upgraded safety features, enhanced driver-assistance systems, or the latest battery tech in EVs, these improvements often come with a higher price tag.
Electrification hasn’t been cheap for legacy automakers like Ford, General Motors, and Stellantis. As OEMs look to make up for massive capital investments in EV powertrains, even ICE vehicle prices are pushed higher.
Inflation and supply chain pressures are still in play, too. Costs for raw materials, parts, and labor have continued to rise, and automakers are passing those expenses on to consumers.
Finally, pricing changes may be strategic. Rather than implementing massive hikes all at once, automakers could be gradually increasing MSRPs to soften the blow—and avoid backlash—from buyers and headlines.
What This Means for Buyers
For car buyers, the biggest takeaway is simple: don’t assume that newer is better. In many cases, 2025 models are nearly identical to their 2026 replacements. As the year progresses, more 2025 models will be advertised with generous incentives, and better negotiation opportunities will follow.
See how CarEdge can help you save thousands of dollars, and eliminate the stress of car buying.
Prices Are Creeping Up — Act Accordingly
2026 may be shaping up as the year of the quiet price hike. If you’re shopping for a new car this year, pay close attention to MSRP changes—especially for models imported from tariff-affected regions.
🔎 Want help navigating your next purchase? Connect with a CarEdge expert and shop with confidence.
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