Get access to the same vehicle valuation tool that dealers rely on. With Black Book, you’ll have insider data to accurately assess trade-in and purchase values—empowering you to negotiate the best possible deal.
A month after sweeping automotive tariffs took effect, new car prices in the U.S. remain remarkably steady. CarEdge’s latest analysis of transaction data shows that despite headlines and automaker warnings, buyers haven’t felt the sting of higher prices—yet.
But don’t get too comfortable. As early signs from Ford suggest, automakers may soon begin passing on the cost of tariffs to buyers. Here’s what we’re seeing so far—and what to expect next.
America’s Best-Selling Cars Hold Steady
On April 1, 2025, just two days before new auto tariffs took effect, the average selling price of the 25 best-selling vehicles in the United States was $41,338. By May 1, it had risen by just $2 to $41,340.
That’s a negligible increase—especially considering typical spring seasonality in car sales. Among these top-sellers, only the Subaru Crosstrek and Chevrolet Trax saw prices rise by more than half a percent. The Honda Accord followed closely with a modest 0.48% increase.
Here’s a look at how prices changed for the top 25 best-selling vehicles in America from April to May 2025, with data sourced from CarEdge Insights, which is open to all:
The takeaway? For now, mainstream car buyers aren’t seeing noticeable price hikes, even in a market rattled by global trade policy.
What About Tariff-Exposed Imports from Mexico?
Vehicles imported from Mexico also show minimal pricing movement. In fact, the average price increase across 20 Mexico-built models sold in the U.S. was just 0.03% from April to May.
Still, a few models stand out with larger increases:
Canada is home to production for several popular American-market vehicles, and these models saw a 0.82% average increase in selling prices from April to May 2025.
The Dodge Charger stands out with a 3.50% increase—but that jump has an explanation. Dodge continues to sell a mix of older 2023 models and newer 2025 Charger Daytona EVs. The newer, higher-priced models are beginning to make up a larger share of monthly sales. It’s 2025, but Stellantis continues to sell a few hundred 2023 Chargers every month.
Here’s how prices changed for all Canada-built vehicles exported to the U.S.:
Make
Model
Country of Origin
4/1/25 Avg Selling Price
5/1/25 Avg Selling Price
Price Change
Chrysler
Pacifica
Canada
$47,735
$48,140
0.85%
Chrysler
Voyager
Canada
$40,633
$40,655
0.05%
Dodge
Charger
Canada
$58,055
$60,086
3.50%
Honda
CR-V
U.S. and Canada
$37,972
$38,043
0.19%
Honda
Civic
U.S. and Canada
$28,791
$28,825
0.12%
Lincoln
Nautilus
China and Canada
$61,361
$61,503
0.23%
Warning Signs Ahead: Ford Raises Prices on Tariff-Exposed Models
While average prices haven’t surged yet, some automakers are already adjusting. In early May, Ford quietly raised MSRP on three of its most tariff-exposed models—all built in Mexico:
Price hikes reached up to $2,000, according to dealer communications reviewed by Reuters.
Why does this matter? Because it suggests the real effects of tariffs are just beginning to show. Automakers may have waited until inventory cleared or pricing strategies were finalized before making any major moves. Perhaps they’ve been holding off on price hikes to show goodwill to their customers. Either way, now that Ford has blinked, others may follow.
Expect broader price adjustments to emerge in the coming weeks as automakers update pricing strategies for the 2026 model year. Stay tuned to CarEdge for the latest updates. We’ll be back with our next auto tariff price check in early June.
As Memorial Day car sales heat up, many shoppers are comparing two of the most trusted automakers in America: Toyota and Honda. Both brands offer strong incentives this May, but depending on the type of vehicle you’re after, one stands out as the better deal. So who’s winning Memorial Day 2025? Let’s break it down.
Honda Edges Ahead—But Not in Every Category
When it comes to overall savings, Honda beats Toyota in most Memorial Day offers for 2025, especially for buyers financing with low APR. Models like the Honda Accord and Honda Passport come with market-leading financing rates, and better lease terms in many regions.
However, Toyota’s not out of the game. In fact, shoppers looking to lease a compact sedan or a minivan will find Toyota’s deals hard to beat, especially for the ToyotaCorolla and Sienna.
Let’s compare the top matchups in May to see where the real deals lie.
RAV4 vs CR-V: Honda’s APR Wins, Toyota’s Lease Is Lower
2025 Toyota RAV4 – 4.99% APR for 60 months – Lease the LE from $319/month for 36 months with $3,999 due
2025 Honda CR-V – 3.49% APR for 60 months – Lease the EX from $369/month for 36 months with $3,899 due
Verdict: Honda takes the win on financing, but Toyota offers the more affordable lease. The better deal depends on how you plan to pay.
Camry vs Accord: Honda Dominates in Both APR and Lease
2025 Toyota Camry – 4.99% APR for 60 months – Lease the LE from $259/month for 36 months with $3,999 due
2025 Honda Accord – 2.99% APR for 60 months – Lease the LX from $279/month for 36 months with $3,699 due
Verdict: Honda wins this one easily, offering a lower APR and a lease with less due at signing.
Corolla vs Civic: Toyota Wins by a Mile
2025 Toyota Corolla – 4.99% APR for 60 months – Lease the LE from $199/month for 36 months with $3,999 due
2025 Honda Civic – 5.99% APR for 60 months – Lease the Sport from $289/month for 36 months with $3,799 due
Verdict: This is Toyota’s strongest Memorial Day deal. The Corolla’s lower lease price and financing beat Honda’s Civic by a wide margin.
Highlander vs Passport: Honda’s Passport Has the Upper Hand
2025 Toyota Highlander – 4.99% APR for 60 months – Lease the SR5 from $469/month for 36 months with $4,999 due
2025 Honda Passport – 1.99% APR for 60 months – Lease the 2026 Passport AWD RTL from $509/month for 36 months with $5,099 due
Verdict: While the Highlander lease is more affordable, Honda’s APR financing blows Toyota’s out of the water. Financing? Go with the Passport.
Sienna vs Odyssey: Families Will Love Toyota’s Lease Deal
2025 Toyota Sienna – Lease from $399/month for 36 months with $3,999 due – No APR offers advertised in May
2025 Honda Odyssey – 4.99% APR for 60 months – Lease the EX from $499/month for 36 months with $3,699 due
Verdict: Families looking for a minivan lease will find better value with the Toyota Sienna. Monthly payments are $100 lower than the Odyssey.
Final Thoughts: Check Regional Toyota Incentives Before Deciding
While Honda has stronger national Memorial Day offers in 2025, Toyota’s regional incentives can vary a lot, and in some areas, you might find even better lease or finance deals than those listed above. Always check your local Toyota incentives before ruling them out.
Looking for the easiest way to buy or lease a car this Memorial Day? CarEdge’s Car Buying Servicescan help you secure the best deal—without the stress. From full-service Concierge help to budget-friendly negotiation support, we’ve got your back.
Car shoppers expecting blowout Memorial Day deals in 2025 may have noticed something different this year: the discounts just aren’t what they used to be. From lackluster financing specials to higher-than-usual lease payments, automakers appear to be holding back. The reason? A sudden drop in new car inventory has automakers tightening the reins.
Here’s a look at the latest new car inventory numbers, and how automakers are responding to this temporary ‘buyer’s market’.
New Car Inventory Drops Sharply Heading Into May
From April to May 2025, new-vehicle inventory in the U.S. fell from 3.08 million to 2.8 million vehicles — a 10% decline. The latest numbers are courtesy of inventory management firm Lotlinx, which shared their market update with Automotive News. That’s the steepest drop we’ve seen since early 2023, and it’s no coincidence.
As buyers rushed to beat potential tariff-related price hikes, dealer lots thinned out fast. With fewer cars available, many automakers have pulled back on Memorial Day incentives, especially for popular models.
The latest inventory tally found that the estimated days’ supply of new cars shrank to 58 days, down from 71 days a month prior.
Compare that to a year ago, when inventory stood at 2.86 million with a 75-day supply — and you can see why 2025 isn’t delivering the same sales splash. Although inventory levels are similar to May of 2024, cars are selling much faster right now.
Ford and Toyota Pull Back the Most
Among the seven automakers that report monthly inventory and sales data, Ford and Toyota saw the sharpest declines in supply. Toyota continues to operate with the tightest inventory in the U.S., holding less than 30 days’ supply.
Lotlinx data shows hybrids are in the shortest supply at just 48 days nationwide. Traditional gas-powered vehicles follow at 59 days, with electric vehicles sitting at 90 days of supply — a month-over-month increase for the EV segment.
Here’s a quick snapshot of May inventory by new car segment:
Sedans: 50 days’ supply
SUVs: 56 days
Pickups: 69 days
Crossovers: 74 days
Even the highest-supply category — crossovers — saw declines from April levels.
Fewer Deals, But Not No Deals
Although overall Memorial Day incentives are milder in 2025, there are still some solid offers out there — especially if you’re flexible on model, trim, or location. We rounded up the Best Memorial Day Car Deals of 2025, including great lease specials, 0% financing, and up to $10,000 in cash offers. The deals are out there this May, if you know where to look.
But if you’re shopping for a high-demand model like the Honda CR-V, Toyota RAV4, or any hybrid under $35K, expect dealers to play hardball. With dwindling inventory, there’s just no reason to discount deeply — and they know it.
In 2025, the landscape for British car exports to the United States has been significantly influenced by recent trade developments, particularly the imposition of tariffs and subsequent negotiations between the two nations. In 2024, UK automakers exported 106,000 cars to the United States, but that figure is expected to plummet in 2025. This has American car buyers asking, ‘Which cars are made in the United Kingdom for export to the US?’ How can car buyers prepare for the latest developments in US-UK trade relations?
Here’s the comprehensive list of cars manufactured in the UK that are shipped to the US market, and how the latest US-UK trade deal could impact availability and prices.
British-Made Cars Exported to the US in 2025
Several UK-based manufacturers continue to export vehicles to the US in 2025, predominantly in the premium and luxury segments:
Production Sites: Solihull, Halewood, and Castle Bromwich in the United Kingdom
U.S. Market Share: Approximately 25% of JLR’s global sales are in the US, equating to over 94,000 vehicles in 2024.
Recent Developments: In April 2025, JLR paused shipments to the US due to a 25% tariff imposed by the Trump administration. Shipments resumed in early May, despite the tariffs remaining in effect. The US-UK trade agreement announced on May 8, 2025 will lower tariffs from 25% to 10%.
2. MINI (BMW Group)
Models: MINI Cooper, Countryman, Convertible. See the lineup.
Production Site: Oxford, UK
U.S. Sales: Mini sold 26,299 units sold in 2024, a 22% decrease from the year prior.
Market Position: Catering to the ultra-luxury segment in the US Of Rolls Royce’s 5,712 global sales in 2024, 1,765 of those were in the U.S. market.
4. Aston Martin
Model: DB12, Vantage, DBX, Vanquish, Valhalla, Valkyrie, Valour, Valiant. See all models.
Production Site: Gaydon, England and St. Athan, Wales, UK
U.S. Strategy: The company has indicated plans to share the cost of tariffs with customers and manage inventory levels accordingly. Aston Martin remains a low-volume brand in the United States, selling 6,030 vehicles stateside in 2024.
5. McLaren
Models: Various supercars, from the 750S and Artura to the Senna. See all models.
Production Site: Woking, England, UK
U.S. Sales: Approximately 2,100 units sold annually in America.
U.S. Market: Bentley maintains a steady presence in the ultra-luxury segment, totaling a few thousand sales in America annually.
The Impact of US Tariffs on UK Car Exports – May 2025 Update
In April 2025, the U.S. government imposed a 25% tariff on imported cars and parts, significantly affecting UK manufacturers. Jaguar Land Rover temporarily halted shipments to the US to assess the financial implications. Other manufacturers, including Rolls-Royce and Aston Martin, evaluated their responses to these tariffs.
The UK government engaged in trade negotiations with the US to address these challenges. On May 8, 2025, a trade agreement was announced, reducing US tariffs on British car exports from 27.5% to 10% for up to 100,000 vehicles annually. Tariffs on steel and aluminum were eliminated, which will benefit the UK automotive industry indirectly.
Outlook for UK-Built Car Buyers
The recent trade agreement offers a more favorable environment for UK car manufacturers exporting to the US. However, the industry remains cautious, as the deal is provisional and requires further finalization. Manufacturers are closely monitoring the situation and adjusting their strategies to navigate the evolving trade landscape.
If you’re eyeing a UK-made vehicle for purchase in the United States, it’s important to shop around to compare prices as tariff impacts remain uneven across the nation. Some dealers have been reportedly adding tariff price hikes to their limited inventory allocations, while others have been left without much inventory at all.
Use CarEdge Insights to leverage local car market data and save time, money, and stress in 2025. Looking for personal assistance with your deal? CarEdge Concierge is here for you. We’re here to help!
As Memorial Day car sales heat up across the country, most automakers are pulling out all the stops to move inventory. Not Ford. While competitors like Chevrolet, Jeep, and Ram are offering thousands off in cash allowances and low-APR financing, Ford’s incentives are noticeably absent—or underwhelming at best. At the same time, Ford is raising prices on three of its most popular models, all while sitting on one of the highest inventories in the market.
It’s a bold move, and not a good sign.
New tariffs imposed by the Trump administration are beginning to ripple through the auto market, and Ford’s latest actions suggest it’s feeling the pressure more than most. From new price hikes to a disappointing Memorial Day sales strategy, the evidence is piling up: Ford is hurting.
Ford Raises Prices as Tariffs Hit Home
Effective May 2, Ford began raising prices on three of its most in-demand, Mexico-built vehicles: the Mustang Mach-E, Maverick, and Bronco Sport. The hikes—up to $2,000 on select trims—arrived just days after Ford warned investors that tariffs would add $2.5 billion in costs this year and suspended its earnings guidance.
A Ford spokesperson claimed the move was part of “usual” mid-year adjustments, “combined with some tariffs we are facing.” But calling this business-as-usual is a stretch. Ford is among the first major automakers to increase sticker prices in response to the tariffs, and it likely won’t be the last.
What’s especially notable is who hasn’t raised prices yet: General Motors. GM says it will also face billions in additional costs from tariffs, but so far, it has not raised MSRPs. That puts Ford in a uniquely precarious position—caught between bloated inventory and rising production costs, with few appealing offers to draw in buyers.
Ford’s Memorial Day Deals Fall Flat
Ford’s Memorial Day incentives are lackluster to say the least. In contrast to Chevrolet, Jeep, and Ram, which are offering steep discounts and compelling APR financing, Ford is mostly sticking to the basics during a prime time for selling cars. For shoppers hoping for big Memorial Day deals from the Blue Oval, it’s slim pickings.
Here’s how Ford’s incentives stack up against rival brands for top models:
Offers for the Ford F-150 are no where near the deals available for other full-size trucks.
APR Offer
Cash Offer
Lease Offer
F-150
None advertised
Employee pricing ($3,000 – $5,000 savings est.)
Lease the XLT from $619/mo for 48 months with $5,388 due
Silverado 1500
0.9% APR for 60 months
$3,500 cash allowance
Lease the LT 2FL from $409/mo for 36 months with $5,289 due
Ram 1500
1.9% APR for 72 months
$7,000 cash for FCA lessees, and employee pricing ($3,000 – $5,000 savings est.)
Lease the Big Horn from $369/mo for 42 months with $4,519 due
The Explorer is Ford’s #2 seller, after the F-Series truck. The absence of lease specials and noteworthy cash offers is telling during a top month for incentives.
APR Offer
Cash Offer
Lease Offer
Ford Explorer
5.9% APR for 72 months
Employee pricing ($2,000 – $4,000 savings est.)
None advertised
Chevrolet Traverse
None advertised
None advertised
Lease from $429/mo for 24 months with $5,539 due
Jeep Grand Cherokee
6.9% APR for 72 months
$4,500 cash for FCA lessees, and employee pricing ($2,000 – $4,000 savings est.)
Lease from $259/mo for 24 months with $3,769 due
The Chevrolet Blazer, GMC Terrain, and Jeep Compass all have better offers for Memorial Day.
FCA lessees can lease from $279/mo for 42 months with $4,159 due
Chevrolet is looking to dominate Memorial Day SUV sales with 0% financing on last year’s Tahoe and Suburban models. Ford’s Expedition will be a serious underdog with GM’s May incentives.
Employee pricing ($3,000-$5,000 savings est.), & $2,500 in cash
None advertised
The Ford Escape sells in great numbers — Ford sold 147,000 copies in 2024. This Memorial Day, competitors are looking to take back market share. With offers like this, they’re likely to succeed.
Lease from $259/mo for 36 months with $4,469 due (for FCA lessees)
Chevrolet Equinox
2.9% APR for 36 months
None advertised
Lease from $299/mo for 36 months with $2,449 due
Toyota RAV4
4.99% APR for 60 months
None advertised
Lease from $329/mo for 36 months with $3,999 due
Clearly, Ford’s offers pale in comparison to GM, Stellantis, and others. This isn’t a normal Memorial Day playbook—it’s a sign that Ford may not be in a position to offer better deals, even if it wants to.
Inventory Levels Signal a Bigger Problem
Ford’s pricing strategy becomes even more puzzling when you look at its inventory. As of early May 2025, the overall new car market has about 73 days of supply. Ford? 105 days. That’s 44% higher than average, with 496,328 new Ford vehicles sitting on dealership lots. Lincoln, Ford’s luxury arm, is in similar shape with 107 days of supply.
Any automaker with this much unsold inventory would normally be slashing prices, not raising them.
Let’s compare Ford’s inventory to its competitors. All numbers reflect Market Day Supply:
Only Jeep has more bloated inventory than Ford. This underscores just how much trouble Ford may be in.
What It All Means for Shoppers and the Industry
Ford’s latest moves—raising prices while letting inventory swell—paint the picture of an automaker caught off guard. While other brands use Memorial Day to clear out excess stock, Ford appears unable or unwilling to match their deals.
It’s not just a missed opportunity—it’s a warning sign.
Rising costs from tariffs are impacting the whole industry, but Ford’s early price hikes and weak incentive strategy show it may be struggling more than its peers. And if the 25% tariff on imported vehicles remains in place, analysts say the U.S. auto market could shrink by over 1 million vehicles a year. Ford’s aggressive pricing shifts could be a signal of what’s to come.
Final Thoughts
Ford’s Memorial Day playbook is unlike anything we’ve seen from the company in years—and not in a good way. The combination of rising prices, massive inventory, and timid incentives suggests Ford is under significant pressure. While other automakers are absorbing tariff-related costs or offering buyers compelling reasons to act now, Ford is sending mixed signals.
For shoppers, it’s a reminder to compare deals carefully. If you’re in the market for a new vehicle this Memorial Day, Ford might not be the best place to start.
