Subaru Just Raised Prices – But These Summer Deals Are Still Worth a Look

Subaru just became the latest automaker to raise vehicle prices, and it likely won’t be the last. As new tariffs and 2026 model-year pricing updates collide, car shoppers across the U.S. are noticing a troubling new trend: mid-year price hikes. But there’s still a window of opportunity: Subaru’s latest offers include low-APR financing and compelling lease deals.

If you’re planning to buy a new Subaru this summer, now may be your best chance to lock in a deal before the next round of price hikes hits.

Subaru Price Increases Hit Forester, Outback, WRX and More

Subaru of America is the latest automaker to hike vehicle prices as the cost of doing business rises. While many suspected tariffs were the cause, Subaru instead cited “current market conditions” and a need to “offset increased costs while maintaining a solid value proposition.”

According to a now-deleted dealer bulletin shared by Car and Driver, price increases range from $750 to $2,055, depending on the model and trim. As best as we can tell, these price hikes apply to all new Subaru models, meaning both 2025 and 2026 models. Here’s a breakdown of the new pricing changes:

• Crosstrek and Impreza: +$750
  
• Ascent: +$1,085 to $2,055
  
• Outback: +$1,715 to $1,820
  
• Forester: +$1,075 to $1,600
  
• Legacy (soon to be discontinued): +$1,600
  
• WRX and BRZ: +$2,000
  
• Solterra EV: No change
  

These new sticker prices are already beginning to show up on dealer lots, and Subaru has confirmed that MSRP updates are rolling out immediately. However, it remains unclear how quickly they’ll affect prices for older inventory.

Subaru’s 2025 price hikes follow a familiar strategy. The best-selling Subaru models see the greatest price hikes, and those with sluggish sales are barely budging. For fans of the Ascent, Outback, and Forester, nearly $2,000 in price hikes will be an unwelcome sight.

Why Subaru Won’t Be the Last

Subaru’s latest price hike is part of a broader trend. Across the industry, automakers are dealing with a one-two punch: steep new tariffs on imported vehicles and parts, and 2026 model-year pricing creeping in. Add slow but steady inflationary pressures to the mix, and what you get is automakers like Subaru announcing mid-year price adjustments. 

While Subaru avoided directly blaming tariffs, the timing aligns with similar hikes from other automakers. And with roughly 45% of Subaru’s U.S. sales coming from imported models, the brand is especially vulnerable.

Expect more automakers to quietly follow suit in the coming months. Volkswagen Group, Mazda, and Honda all import a large portion of their U.S. sales volume, and are likely to respond to the challenges. If you’re car shopping this summer, locking in pricing sooner could help you avoid the next wave of increases.

What Should Subaru Shoppers Do?

If you’re in the market for a new Subaru, now is the time to act. The brand is raising prices by up to $2,055, and the most popular models are already impacted. While older inventory may still reflect lower pricing, that window is closing fast.

The good news? Subaru is still offering 0% APR on select models, including some of its most in-demand vehicles.

Here’s a rundown of Subaru’s latest offers in late May 2025:

• 0% APR for 72 months on the 2025 Solterra and 2024 WRX stand out as some of the longest no-interest terms available in today’s market.
• 1.9% APR for 72 months on most trims of the 2024 Subaru Forester.
• 3.9% APR for 72 months on most trims of the 2024 Subaru Crosstrek.
• 3.9% APR for 63 months on most trims of the 2025 Subaru Outback.

Final Thoughts

Subaru’s price increases are just the start of what’s shaping up to be a more expensive summer for car shoppers. With tariffs, MSRP hikes, and thinning incentives, it pays to act fast.

Whether you’re considering a Subaru or cross-shopping with competitors, the best deals won’t last long. Before you head to the dealership, make sure you’re prepared:

🔍 Check Dealer Invoice Pricing – Know what others are really paying before you negotiate.
🚗 Search Local Inventory – Compare prices near you and spot pre-hike listings.

Buy with confidence and save more with CarEdge on your side.