Buying a car is extremely confusing. There are add-on offers, sales prices, the out the door price, special rebates … The list goes on and on. By the time you finally agree to the numbers, you’re...
Month: Last updated Apr 25, 2023
Topic . Guides
What is Car Dealer Holdback?
Dealer holdback is an amount of money paid to a car dealership from the manufacturer on each new vehicle they sell. Every automaker offers a different amount, but typically, dealer holdback is a...
What to Do at the End of a Car Lease
When it comes to the end of a car lease, you have a few different options for what you can do. To make the best choice possible, it’s important to understand a few factors that go into the different...
CarMax Love Your Car Guarantee: What You Need to Know
CarMax just announced a new program that is the first of its kind: The CarMax Love Your Car Guarantee. We scoured the Internet for every piece of information we could find on this new guarantee to...
F&I Menu Selling: Don’t Fall for It!
🚘 Search for cars with no ads You just negotiated and agreed to a car deal. Congratulations! Now isn’t the time to put down your guard … As one sales process ends, another...
The 4-Square: Don’t Get !@#$%& When Buying a Car
Misdirection is the secret to every magic trick ever created. It's also the secret to the smoothest tricks performed by car salespeople. One classic old-school dealer close is called the 4-square...
The 3 “M” Close: Don’t Fall for It When You’re Buying a Car!
Over the years I’ve heard (or used) every old-school dealer close in the book. “Closes” range from the salesperson putting “soft” pressure on you while acting as your “friend” to more advanced...
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