Looking to score a great deal on a new car in 2025? Some models will be tougher to negotiate than others. High demand, limited production, and niche appeal make these vehicles nearly impossible to get below MSRP. Our CarEdge Concierges, who negotiate deals every day for our top-rated car buying service, have identified these as the hardest cars to negotiate this year. If you’re shopping for one of these, expect stiff competition and minimal discounts. Let’s take a look at the toughest cars to negotiate this year.

1. Toyota – 6 Models That Are Tough to Negotiate

Toyota GR Corolla

Tough to find trims: Core, Circuit Edition, MORIZO Edition
Why it’s tough to negotiate: The GR Corolla is a specialty entry-level sports car with few direct competitors. Demand is high, and Toyota isn’t flooding the market with them.

Toyota Supra

Tough to find trims: Manual transmission versions
Why it’s tough to negotiate: With only 211 units available on dealer lots in March 2025, this performance coupe remains in limited supply. Manual Supras are toughest to negotiate right now.

Toyota Land Cruiser

Tough to find trims: All trims
Why it’s tough to negotiate: Toyota’s revived off-roader has just 9,000 units available and a mere 64 days of market supply—making it one of the hardest vehicles to find at a discount.

Toyota Tundra TRD Pro

Tough to find trims: TRD Pro
Why it’s tough to negotiate: While the base Tundra is more available, the off-road-ready TRD Pro model remains a top choice, keeping prices high.

Toyota RAV4 Prime (Plug-in Hybrid)

Tough to find trims: SE, XSE
Why it’s tough to negotiate: The RAV4 Prime is one of the best-selling plug-in hybrids, making it hard to find at a discount. Some buyers even put down deposits before the cars arrive.

Toyota Highlander Hybrid

Tough to find trims: Platinum, Limited
Why it’s tough to negotiate: As a rare three-row hybrid SUV without minivan styling, the Highlander Hybrid has just 1.5 months of supply, far below industry averages.

2. Lexus – 3 Popular Luxury SUVs

Lexus RX 500h (Hybrid)

Tough to find trims: All trims
Why it’s tough to negotiate: The RX is already Lexus’ best-seller. With the hybrid powertrain, it gets even more attention thanks to impressive fuel economy.

Lexus NX 450h (Hybrid)

Tough to find trims: F Sport, Premium
Why it’s tough to negotiate: Entry-level luxury combined with hybrid efficiency makes this a sought-after model with little room for price negotiations.

Lexus GX 550

Tough to find trims: All trims
Why it’s tough to negotiate: The GX is essentially a luxury Land Cruiser, making it highly desirable. Expect to pay well over the $65,200 starting price.

3. Land Rover – Luxury Without a Discount

Land Rover Defender 130

Tough to find trims: All trims
Why it’s tough to negotiate: As the best value in the Defender lineup, this model has high demand and little incentive for dealers to discount it.

Land Rover Range Rover

Tough to find trims: Autobiography
Why it’s tough to negotiate: The Autobiography trim is the most sought-after Range Rover spec, ensuring demand stays high.

Land Rover Range Rover Sport

Tough to find trims: Autobiography, First Edition
Why it’s tough to negotiate: Popular trims mean buyers have little leverage in negotiations.

4. Cadillac – Specialty Models Get Premium Pricing

Cadillac Escalade V

Tough to find trims: V
Why it’s tough to negotiate: Starting at $162,000, this high-performance Escalade is a low-volume model, meaning dealers have no problem selling them at MSRP or higher.

5. Ford – The Least Negotiable Truck Today

Ford F-150 Raptor

Why it’s tough to negotiate: The Raptor is a specialty off-road truck with a loyal following. Out of 134,000 new F-150s available, only 3,390 are Raptors, making them a rare find at a discount.

How to Get the Best Deal

If you’re set on buying one of these high-demand models, here are a few strategies to improve your chances:

• Look for dealer incentives – Some trims may have hidden rebates or financing offers.
• Be flexible on options – You might find better pricing on a less popular configuration.
• Consider ordering from the factory – Some dealers may be more willing to negotiate on custom orders.
• Expand your search radius – A dealership in a different market may have more inventory and better pricing.

Compare Cost of Ownership and Local Deals

Before committing, use CarEdge’s free tools to compare total ownership costs, including maintenance, insurance, and depreciation. 

Tired of the car buying hassle? No problem – we’re happy to do the negotiating for you. Learn more about CarEdge’s Car Buying Service.