The Fastest and Slowest Selling SUVs in August 2025
Key Takeaways
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Toyota and Honda SUVs dominate the top 10 in August 2025.
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Luxury SUVs are struggling, especially from Jaguar, Maserati, and Infiniti.
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SUVs with higher inventory are more negotiable for buyers. The exception is after the arrival of factory deliveries.
It’s true that SUVs have taken over the car market in recent years, but not all are hot sellers. In fact, the gap between the fastest and slowest-selling models is growing. In 2025, some SUVs and crossovers are being scooped up as soon as they hit the lot, while others are sitting unsold for more than six months. Whether you’re a buyer looking for a great deal or a seller trying to time the market, understanding which SUVs are moving (or not) is essential.
We analyzed August car market data to find the SUVs with the lowest and highest market day supply (MDS). MDS is a measure of how many days it would take to sell through current inventory at the current sales pace. Here are the winners and losers in 2025’s SUV market.
Top 10: The Fastest-Selling SUVs Right Now
These are the SUVs and crossovers with the lowest market day supply as of August 2025. That means they’re in high demand right now, and are likely harder to negotiate on due to limited availability.
| Make | Model | Market Day Supply | Total For Sale | Total Sold (45 days) | Average Selling Price |
|---|---|---|---|---|---|
| Toyota | Corolla Cross | 22 | 9,443 | 18,965 | $31,181 |
| Toyota | Sienna | 28 | 9,572 | 15,344 | $51,591 |
| Toyota | Sequoia | 28 | 3,348 | 5,325 | $83,490 |
| Lexus | RX Hybrid | 28 | 2,511 | 4,085 | $63,083 |
| Toyota | Highlander | 30 | 5,470 | 8,172 | $52,052 |
| Lexus | NX Hybrid | 31 | 2,750 | 3,962 | $54,654 |
| GMC | Yukon | 32 | 4,373 | 6,126 | $87,674 |
| Honda | Odyssey | 34 | 5,654 | 7,574 | $46,334 |
| Toyota | RAV4 | 36 | 56,325 | 69,950 | $37,540 |
| Acura | ZDX | 36 | 1,217 | 1,501 | $68,906 |
Source: CarEdge Pro
Toyota’s reputation for reliability, fuel efficiency, and value continues to drive strong demand for Toyota SUVs like the Corolla Cross, Sienna, and Sequoia. Seven of the 10 fastest-selling SUVs in 2025 are Toyota or Lexus models. Lexus joins the mix with the RX and NX Hybrids, two compact options that luxury buyers love. GMC’s Yukon is the only ‘Detroit Big Three’ SUV on the list this month.
Bottom 10: The Slowest-Selling SUVs in 2025
These SUVs have the highest market day supply, which means they’re sitting unsold for longer. Buyers may be able to score better deals on these slowest-selling SUVs in August, especially with this new AI negotiator doing the work for you.
| Make | Model | Market Day Supply | Total For Sale | Total Sold (45 days) | Average Selling Price |
|---|---|---|---|---|---|
| Jaguar | F-PACE | 310 | 2,751 | 399 | $69,742 |
| Dodge | Hornet | 271 | 2,911 | 484 | $36,536 |
| Maserati | Grecale | 258 | 631 | 110 | $79,872 |
| Ford | Mustang Mach-E | 239 | 22,597 | 4,247 | $48,656 |
| Infiniti | QX55 | 210 | 936 | 201 | $53,990 |
| Nissan | Murano | 189 | 20,164 | 4,797 | $47,020 |
| BMW | X2 | 185 | 1,238 | 301 | $52,596 |
| Kia | EV6 | 184 | 4,613 | 1,128 | $50,536 |
| Alfa Romeo | Stelvio | 180 | 842 | 210 | $56,239 |
| Audi | Q5 | 179 | 7,566 | 1,898 | $56,305 |
Source: CarEdge Pro
Many of these models fall into EV or luxury segments where buyer demand is softer in 2025. Jaguar’s F-PACE is the slowest-selling SUV today. Surprisingly, just three Stellantis models are in the bottom 10. The Ford Mustang Mach-E stands out as an electric SUV with sluggish sales despite aggressive incentives. There’s a lot more competition in the electric crossover segment, and Ford is struggling to keep up with hot sellers from GM, Hyundai, and Tesla.
For any of these slow-selling SUVs, prices will be more flexible if you come equipped with negotiation know-how.
What This Means For SUV Shoppers
If you’re looking for a deal, start with the slowest sellers this month. High inventory levels mean dealers are likely motivated to talk pricing if you negotiate with confidence. It’s always best to take a look at the best incentives of the month, too.
“If you’re shopping for a slow-selling SUV, the ball is in your court,” says auto industry veteran Ray Shefska. “Dealers know those vehicles aren’t moving, and that gives you the upper hand in price negotiations.”
Shopping Toyota, Honda, or Lexus? Expect tighter inventory and less room for negotiation. You may need to move quickly if you find the right trim. However, this is no reason to pay for unwanted add-ons or dealer markups!
Thinking about EVs? There are some good deals out there, but know what you’re getting into. EVs like the Mustang Mach-E might feature great incentives, but they also depreciate quickly. Unless you know you’ll be keeping your EV for several years, leasing is the smarter choice.
Want Help Navigating the SUV Market?
With CarEdge Concierge, our experts do the legwork for you, from researching inventory to negotiating with dealers. Already know what you want? Use our AI Negotiation Expert service and have CarEdge AI negotiate with car dealers anonymously!
Explore more free tools and resources with car buying guides, cost of ownership comparisons, and downloadable cheat sheets. There’s no reason to shop unprepared in 2025!
About CarEdge
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