Simplify car buying · Empower customers · Drive change

Buying a car is broken. Come fix it.

We’re building a two-sided marketplace that puts buyers and dealers on equal footing. It runs on AI, a community of more than a million subscribers, and a team of people who are inspired by transparency, fairness, and efficiency.

The CarEdge team together at a company escape roomCarEdge co-founder Ray Shefska laughing with two teammatesA CarEdge teammate working remotely from a sunny patio

Why CarEdge

Bringing trust, transparency, and efficiency to retail auto.

CarEdge was founded in 2020 by a father-and-son team, Ray Shefska and his son and co-founder Zach Shefska. Ray spent 43 years inside dealerships; Zach set out to challenge how the business works. Together they built CarEdge on one mission: simplify car buying, empower customers, and drive change.

Plenty of companies say they put the customer first while quietly running the same old playbook. We’re building the opposite: an AI-powered Copilot that helps buyers research, negotiate, and buy with confidence, and a Dealer Transparency Index that holds dealers to a credible, public standard. We’re here to reform car buying for good, not just look like the good guy.

1,000,000+
Social media followers and counting
12,000+
Dealers graded on our Transparency Index
250+
Years of combined experience in the auto industry

The same fight since 1983

“It Takes Two To Make a Trustworthy Transaction.”

We didn’t start this seven years ago. We’ve been at it for over four decades.

1983A 1983 article in The Press of Atlantic City headlined 'It Takes Two To Make a Trustworthy Transaction,' featuring a young Ray Shefska
The Press of Atlantic City, October 8, 1983.
42 years
TodayCarEdge co-founders Ray and Zach Shefska today
Ray and Zach today, still at it.

That headline ran above a profile of a young car salesman named Ray Shefska. He spent nearly 50 years pushing for the same things we push for today: transparency, trust, and fairness. Four decades later, he and his son and co-founder Zach are still fighting that fight, and we are not going anywhere.

Read Zach’s full story

Our culture

We take our work seriously, and make time to have some fun.

We’re remote-first and spread across the country, so when we get together it counts. On a recent company onsite in Las Vegas, we spent a morning volunteering at a local food bank.

Life at CarEdge

Offsites, escape rooms, long dinners, and a whole lot of laughing.

“Work can be fun, and you can surround yourself with people you enjoy spending time with.”

Meet the whole team
The CarEdge team together at a company escape room
CarEdge co-founders Ray and Zach Shefska with a Mini
CarEdge co-founder Ray Shefska laughing with two teammates
The CarEdge team out for a group dinner
A CarEdge teammate working remotely from a sunny patio
CarEdge teammates showing off their cars and trophies
The CarEdge team sharing dinner during a company onsite
Co-founder Ray Shefska with a teammate downtown
The CarEdge team together at a company escape room
CarEdge co-founders Ray and Zach Shefska with a Mini
CarEdge co-founder Ray Shefska laughing with two teammates
The CarEdge team out for a group dinner
A CarEdge teammate working remotely from a sunny patio
CarEdge teammates showing off their cars and trophies
The CarEdge team sharing dinner during a company onsite
Co-founder Ray Shefska with a teammate downtown
Two teammates throwing peace signs at a team outing
Two CarEdge teammates out together
Three CarEdge teammates at a team dinner
Behind the scenes of a CarEdge video shoot in New York
Two teammates holding a CarEdge sign on the road
Two teammates laughing together on a CarEdge trip
Teammates out together at a team event
Two teammates throwing peace signs at a team outing
Two CarEdge teammates out together
Three CarEdge teammates at a team dinner
Behind the scenes of a CarEdge video shoot in New York
Two teammates holding a CarEdge sign on the road
Two teammates laughing together on a CarEdge trip
Teammates out together at a team event

Who we do it for

Real people. Real cars. Real happy.

We work for our community. These are a few of the buyers who used CarEdge to get a fair deal and drive home grinning.

David with his new 2026 Kia Sportage
Earl with his new 2026 Toyota Camry
Ed with his new 2026 Toyota Camry
Eric with his new 2026 Toyota Crown Signia
Erin with her new 2026 Mini Countryman
Fernando with his new 2025 Toyota Tacoma
Grant and his wife with their Toyota RAV4
Jimmy with his new 2026 Toyota Camry
Julie and Adrienne with their new Kia K5 GT
A happy CarEdge buyer with their new 2026 Subaru Forester
A happy CarEdge buyer with their new 2026 Dodge Durango
Nattalie with her new 2026 Mazda CX-70
Patrick with his 2023 Ford F-150
David with his new 2026 Kia Sportage
Earl with his new 2026 Toyota Camry
Ed with his new 2026 Toyota Camry
Eric with his new 2026 Toyota Crown Signia
Erin with her new 2026 Mini Countryman
Fernando with his new 2025 Toyota Tacoma
Grant and his wife with their Toyota RAV4
Jimmy with his new 2026 Toyota Camry
Julie and Adrienne with their new Kia K5 GT
A happy CarEdge buyer with their new 2026 Subaru Forester
A happy CarEdge buyer with their new 2026 Dodge Durango
Nattalie with her new 2026 Mazda CX-70
Patrick with his 2023 Ford F-150