Buy a Car Online With These Email Templates (Copy & Paste)

Buying a car shouldn’t be so damn hard. Since the pandemic, more and more car dealerships have started offering ways for you to buy a car online. That being said, negotiating a fair car deal is (in some ways) easier than ever before.

To buy a car online you need to be prepared to contact multiple car dealers via email. We wrote an entire guide on this process. The purpose of this page is not to talk strategy, but rather to be a repository of email templates you can copy and paste while you buy a car online.

Please comment below if you have an email template request and we’ll add it to this page. Our hope is that you can copy and paste these email templates so that your online car buying experience is easier, less stressful, and potentially even fun (we said potentially).

Email Requesting the Best out the Door Price Quote

Hello,

My name is (your name), and I live in your area. My zip code is (Put in your zip code), and I am looking to purchase the following:

2020 Subaru Outback with the Premium package, no sunroof and a dark interior. (Be sure to put in the details of the vehicle, and specify a stock # if you have an exact vehicle in mind. Also check how long the vehicle has been in the dealership’s inventory.)

I noticed that this vehicle has been sitting for (put in the number of days it has been on the lot) and I would be happy to get this vehicle off your lot if the price was aggressive. I have already arranged for my own financing but I might be open to what financing options you offer. I would even entertain a pre-owned or retired service loaner if it would offer the appropriate savings. (Remove if not applicable) I am looking to take delivery by month end at the latest. I am prepared to move sooner if the deal warrants it.

Kindly provide me with your best detailed out-the-door price breakdown including dealer discounted selling price, less any manufacturer rebates, plus dealer and government fees. I will be contacting several dealers within a (enter a reasonable number, like 75 or 100) mile radius. I am a serious and committed buyer, ready to move forward with my purchase, provided that you supply me with the details that I have requested.

Thanks so much, and I look forward to hearing back from you.

All the best,
YOUR NAME

Email For When the Dealer Says “The Price is The Price”

Hello,

Thanks so much for getting back to me, I greatly appreciate it.

I understand that the price for the vehicle that I am interested in is non-negotiable, but I do have one question for you. I am assuming that your store, like most dealerships, has an aging policy for both new and used cars, correct?

If so, how often do you review your pricing, weekly, every 10 days or so? When you determine that your price needs to be adjusted downward, what would that price reduction look like, $500 less, $750 less, maybe even $1,000 less?

I’m sure that turning inventory quickly is important to you, especially considering the cost of flooring your inventory in today’s high interest rate environment. Pick a price reduction, let me know what it is, and I’ll come and buy the car today. Please let me know what number works for you.

Thanks again for all of your help, patience, and understanding.

I’ll await your reply,

YOUR NAME

Email Asking If a Car Is Still Available

This email should be sent to the sales department as a general inquiry, or to the internet department if a dealership has one. You can typically find the email address for these departments on the dealership’s website.

Hello,

The reason for this email is to confirm the availability of stock number (list the stock number that you are interested in) as listed on your dealership website. I realize that your inventory situation is fluid because of the number of sales that your store produces daily and that vehicle availability can change quickly. With that being said, is (stock number) still available?

Please let me know one way or the other so that I can plan my next step.

Thanks so much for your help. I look forward to hearing back from you soon.

I look forward to hearing back from you soon.

YOUR NAME

Email Asking For a Lease Quote

Hello,

My name is (your name), and I live in your area. My zip code is (Put in your zip code), and I am looking to lease the following:

2020 Subaru Outback with the Premium package, no sunroof and a dark interior. (Be sure to put in the details of the vehicle, and specify a stock # if you have an exact vehicle in mind). I noticed that this vehicle has been sitting for (put in the number of days it has been on the lot) and I would be happy to get this vehicle off your lot if the lease payment was aggressive.

I need a 36 month, 15,000 mile per year lease (replace with the lease details you need) and I only want to put the first payment down at signing. My credit score is (your credit score here). I am looking to take delivery by month end at the latest. I would move sooner if the deal warrants it.

Please provide me with a breakdown of all lease terms, including dealer discounted selling price, less and manufacturer customer rebates, residual value percentages, and money factor plus all dealer and government fees. I will be contacting several dealers within a (enter a reasonable number, like 75 or 100) mile radius. I am a serious committed buyer, ready to move forward with my lease, provided that you supply me with the details that I have requested.

Thanks so much, and I look forward to hearing back from you.

YOUR NAME

Email To Factory Order a New Car

Hello,

My name is (your name), and I live in your area. My zip code is (Put in your zip code), and I am looking to place a factory order.

I know exactly what I want, and I am not willing to settle for a vehicle that does not match what I am looking for. Because of this I think that it would be best to factory order my next vehicle. With that in mind, what is the expected time frame from order to delivery? How much deposit do you require to order the car?

I will agree to take delivery of my new vehicle within 72 hours after it’s arrival. This means your floor plan cost will be minimal at best. I will agree to pay the invoice amount, less any incentives available at that time, plus fees. You will collect the holdback and floor plan assistance as your profit. I trust that you would find this acceptable. If not, how close to the invoice can you get? Please let me know as I am contacting several dealers within a (enter a reasonable number, like 75 or 100) mile radius to see who is willing to make this happen. My preference would be to buy from you.

Thanks so much, and I look forward to hearing back from you.

YOUR NAME

Email for the General Manager or Dealer Principal

Hello,

A couple of days ago I requested information from your store regarding an out-the-door price for a vehicle I am interested in buying before the end of the month. The response I received from your staff was less than I had hoped for. I’ll attach the original email chain for your review at the bottom of this email.

I understand that the car business is very competitive, and I also recognize your fear that if you provide me with the information that I requested, I could run to your competitor and ask them to beat your price. That could happen, but it doesn’t have to. I realize that there is more to building a relationship than just price. Is price important? Yes but not necessarily the ultimate deciding factor.

You could share with me any number of reasons why I would be better off buying from you. You could tell me about your complimentary car washes after any service, you could review with me the comfort of your customer waiting area, or any awards that the dealership has received, or better yet, how you support our local community via sponsorships and charitable contributions. There is so much for you to share beyond just what I asked for that can and will factor into my decision!

So, hopefully you will embrace this as the opportunity to add a new member to your family of customers. To create a fan of your dealership who will direct others your way.

I look forward to hearing back from you soon.

YOUR NAME

Attach email chain from initial email and responses here

Email Response for When The Dealer Doesn’t provide the Info You Requested

Hello,

A couple of days ago I requested some information from you regarding an out the door price for the vehicle that I am interested in buying before month end and your response was to ignore my request, and to instead invite me to come in for a test drive. You assured me that your boss would be more than happy to work with me once I come in.

I get it, you have been trained to take control, to set an appointment, to bring the customer in before you can give them anything. Your boss beats that into your head everyday, “Every! Damn! Day!” So I get it. But it is a new world out there, and you either learn how to adapt or you perish. I’m hoping that you can adapt and that you can attain even greater success.

Normally, you have but one opportunity to make a good first impression, however I’ll give you a second chance. All I’m asking for is the information that I requested. provided that you actually include the information, the possibility of a sale exists. If you choose not to, then I can assure you there will be no sale. Potential sale or no sale, the outcome rests entirely on your response.

I’m betting that you could always use one more sale this month to hit your goal and well, with your help, I would like to be that sale.

I look forward to hearing back from you soon.

YOUR NAME

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