855.587.2886 help@caredge.com
Ray Shefska pointing

Find the perfect car for you!

Select a car to get started.

The Jeep Dilemma: Inventory Surplus, Soaring Prices, and What it Means for Buyers

Last updated Oct 24, 2023

Jeep sales are slipping in 2023. Yes, the brand known for all-terrain traction is having a really hard time keeping up in today’s new car market. Inventory is piling up, 2022 models remain unsold, and yet, prices are soaring higher than ever. It seems that Jeep has plunged headlong into a sales crisis, leaving their brand new vehicles gathering dust on dealer lots.

At CarEdge, we’re all about empowering car buyers to take control of their deal. If you’re in the market for a new or used Jeep, you won’t want to miss this one. For the savvy Jeep fan, major savings could be on the horizon. Let’s dive in.

Jeep Inventory: Why It Matters

Inventory is the lifeblood of the car industry, and Jeep is no exception. An abundance of cars on the lot can indicate slow sales, creating an environment where buyers could potentially nab themselves an attractive deal. Simply put, it’s a buyer’s market when there’s too much inventory. That’s generally the case for any product, but it’s especially true for automakers as 2024 models are just around the corner.

Jeep Inventory Is Through the Roof

Jeep deals 2023

This year, however, it appears that Jeep has been having a hard time selling their cars. 2023 model-year inventory is through the roof, and last year’s cars are still in need of an owner. It’s amazing how much 2022 inventory Jeep still needs to sell, with nearly 10,000 new 2022 models on dealer lots nationwide. 

But let’s look deeper into the data. The Market Day Supply (MDS), the measure of how long it would take to sell all current inventory at the current sales rate, can provide critical insights into the state of sales. Right now, Jeep’s MDS dominates the list of the new cars with the most inventory. This is an alarming sign that Jeeps are spending far too much time on lots before finding a home.

Here’s a quick breakdown of every 2023 Jeep model’s inventory:

MakeModel (New 2023)Market Day SupplyNationwide Inventory
JeepGrand Wagoneer3133,744
JeepGrand Cherokee18739,874
JeepGrand Cherokee L17520,526
JeepWrangler Unlimited17027,837
JeepBrand Total153143,003

It’s clear that the Renegade, Cherokee, Compass, Gladiator and Grand Wagoneer are struggling the most with high MDS and large amounts of inventory still unsold, but they’re not outliers. All Jeep models aside from the Wrangler Unlimited have over 100 day supply right now. 

In the auto industry, a market day supply of 60 to 70 days is considered ‘healthy’. Jeep’s inventory has a high fever right now, and the only remedy is to sell cars soon.

For comparison’s sake, here are the ten new car models with the highest inventory right now.

MakeModelMarket Day SupplyAverage Transaction PriceTotal For SaleTotal Sold (45 Days)
RamRam 2500 Pickup460$88,67933,9083,316
RamRam 3500 Pickup367$81,26312,1641,492
JeepGrand Wagoneer336$104,8213,487467
ChryslerPacifica Hybrid331$56,1817,310995
RamRam 1500 Pickup238$60,76560,60611,454

Still not convinced it’s that bad? Here are the new cars with the lowest inventory. Note that this list is the result of both high sales volumes AND low production numbers for some automakers.

MakeModelMarket Day SupplyAverage Transaction PriceTotal For SaleTotal Sold (45 Days)
ToyotaCorolla Hybrid23$26,5631,0202,034
ToyotaCorolla Cross31$31,5159,25113,253

If you don’t mind buying a new car that’s already one year old, check out the remaining 2022 inventory at Jeep dealerships nationwide. That’s A LOT of unsold cars.

MakeModel (New 2022)Market Day SupplyNationwide InventoryTotal Sold (45 Days)
JeepGrand Wagoneer221610124
JeepGrand Cherokee1662,637716
JeepGrand Cherokee L11120483
JeepWrangler Unlimited178661167
JeepBrand Total1139,8313,920

Stellantis, Where Are the Incentives?!

Despite these alarming figures, Stellantis, the parent company of Jeep, remains undeterred. In fact, it appears that they are doubling down on their strategy of ‘price high, hope for the best’. The average transaction price for a Jeep is now $53,913. For the first time ever, Jeep buyers are more likely to pay luxury prices than anything remotely resembling the sub-$40,000 prices of yesteryear. 

And Stellantis is all-in on luxury pricing. The critically-acclaimed Jeep Grand Wagoneer starts with an MSRP north of $60,000, with most on the lot going for well over $75,000. A quick glance at CarEdge Car Search shows that even a humble Wrangler Unlimited is likely to cost you north of $50,000. See for yourself.

When it comes to an automaker’s #1 way to sell cars, Stellantis seems to be neglecting the Jeep brand. That would be incentives. Or in Jeep’s case, the lack thereof. 

We track manufacturer incentives monthly, and it couldn’t be more clear that Jeep’s parent company is in no hurry to move inventory. Despite dominating the Top 10 list for the most inventory, Jeep is nowhere to be seen on the list of best incentives this month. You’d think there would be a correlation there. Not so!

Dealers Make Matters Worse

To make matters worse, Jeep dealers have become notorious for making customers jump through hoops to get a fair price. We’ve recently seen $100,000+ Jeeps, and an abundance of bait and switch dealer pricing.

Here’s one of many examples that car buyers have shared on the CarEdge Community Forum. This Jeep dealer in Florida adds several thousand dollars in pointless fees to the already sky-high sticker price:

jeep fees

On top of the B.S. ‘Naples Advantage’ fee, there’s a $1,198 doc fee. That’s because Florida is one of the only states that doesn’t put a limit on doc fees, and dealers love taking advantage of that. Yup, over $1,000 to ‘file the paperwork’.

It is abundantly clear that Jeep dealer pricing is reliant on unaware, unsavvy car buyers who will pay the sticker price without hesitation. Fortunately, the car buyer in this example was a CarEdge member, and knew how to push back against B.S. dealer ripoffs.

This reliance on consumers’ lack of awareness doesn’t just reflect poorly on the dealers – it’s a black mark on Jeep itself. Jeep, it’s time to take better care of your customers!

Harness the Power of Data to Negotiate Jeeps Today

jeep inventory and prices in 2023

Unlike car buyers in decades past, you now have a powerful tool at your disposal: information. Knowledge is power in negotiation, and these high inventory numbers reveal a potentially golden opportunity. For the prepared and knowledgeable buyer, Jeeps will become increasingly negotiable through the remainder of 2023. But as we’ve seen, don’t expect dealers to be giving out great deals. You’ll almost certainly have to work for it.

Our CarEdge Car Coaches understand this and are ready to help you save thousands on your next vehicle. They know that the first step in getting a good deal is understanding the market conditions. Our team of experts is ready to help you identify savings opportunities, no matter what new or used car you’re in the market for.

Looking for DIY car buying help? Our CarEdge Data plan is just for you. Using behind-the-scenes market insights and the data goldmine found in every CarEdge Report, you’ll be equipped with insider tools to save you big-time. 

In summary, be savvy, do your research, and don’t be afraid to walk away if the deal isn’t right. It’s a great time to be a Jeep buyer—if you know what you’re doing. Dealers might be playing hardball, but you can play the game too. And now, you have the data to back you up.


CarEdge Extended Warranty

Peace of mind without the markup.
Flexible terms & pricing.
Coverage details


Email newsletter

Get instant access to members-only resources.

We'll email you updates
Or, we can text you
Subscribe to receive:

Do it yourself

CarEdge Data

$9.99 monthly subscription

Unlock now
Pay a fair price with insights and data to make informed car buying & selling decisions.
Market Insights

CarEdge Fair Price

10 CarEdge Reports monthly

20% off additional reports

Black Book Valuations

Learn More

Best Seller

Help as you need it

CarEdge Consult

Sold out

Schedule now
Connect with an industry expert at your convenience.

Personalized 1:1 guidance via video or phone call
Expert help in selecting a vehicle and negotiating the fair price
Assistance with trade-in, financing, leasing, insurance, and warranties
Empowering you to make informed decisions effortlessly

Learn More

We do it with you

CarEdge Coach

$99 monthly subscription

Buy now
Get guidance and maximize your savings with an industry expert in your pocket.
Car Coach Live Chat

Discounted consult calls

Deal School

CarEdge Fair Price

Market Insights

9 CarEdge Reports monthly

20% off additional reports

Black Book Valuations

Learn More

Auto insights. Right in your inbox.

We'll email you updates
Or, we can text you
Subscribe to receive:

Get the latest trends and money-saving strategies, once a week.

We'll email you updates
Or, we can text you
Subscribe to receive:

Related articles

The Best Time to Buy a Car Is Here

The Best Time to Buy a Car Is Here

Is there truly a perfect moment to buy a car? As it turns out, there most certainly is. In fact, the difference is so...


Submit a Comment

Your email address will not be published. Required fields are marked *

Share This