As 2023 comes to a close, the new car market is brimming with opportunities for big savings. With an increase in inventory and the arrival of 2024 models, Mazda and Subaru dealers, along with their manufacturers, are feeling an increased urgency to sell off their current stock. Here, we’ve highlighted the best year-end deals for Mazda and Subaru in 2023, with the spotlight on low APR SUVs available for a limited time.
The Best Mazda Year-End Sales
0% Financing: 2024 Mazda CX-5
Starting MSRP: $29,300
Current Market Day Supply: 115 days
Negotiability Score: High
0% APR for 60 months + No payments for 90 days (ends 1/2/24)
The CX-5 comes with standard all-wheel drive, a rarity outside of Subaru. 2024 model year CX-5s have recently arrived at dealership lots, and with zero percent financing, it’s clear that Mazda is looking to sell them immediately. Mazda also has several models at 0.9% to 1.9% APR in December, including the popular CX-30, CX-50, and the large CX-90.
2024 Mazda CX-5 dealer inventory is down slightly over the past month, from 144 days of supply to 115 days of supply. That’s still twice the market norm of roughly 60 days. This indicates that Mazda dealers should be willing to negotiate, at least before the end of 2023. Dealers and salespeople are eager to meet year-end sales targets.
See 2024 Mazda models at $500 below invoice, and 2023 Mazda models at $1,000 below invoice!
0.9% Financing: CX-90, CX-30
2024 Mazda CX-90
Starting MSRP: $39,595
Current Market Day Supply: 135 days
Negotiability Score: High
0% APR for 36 months + No payments for 90 days (ends 1/2/24)
This Mazda offer applies to the Turbo Select, Turbo Preferred, Turbo Preferred Plus, Turbo Premium, or Turbo Premium Plus trims only. The 3-row CX-90 is Mazda’s largest model, with 74.3 cubic feet of cargo volume with the seats down. It comfortably seats 7 passengers. Reviewers agree that the all-new CX-90 is a shockingly luxurious mid-size SUV, and represents incredible value at the price point.
With so many CX-90s shipped to dealer lots, inventory is currently very high at 135 days. With a financing offer like this, we’re left wondering why more SUV buyers aren’t taking advantage of this deal.
See Mazda CX-90 inventory priced at $500 below invoice!
Learn more about offer details.
2023 Mazda CX-30
Starting MSRP: $22,950
Current Market Day Supply: 32 days
Negotiability Score: Low
0% APR for 36 months + No payments for 90 days (ends 1/2/24)
The 2024 CX-30 gets a $2,000 price increase for 2024, so buyers are taking advantage of great financing offers for remaining 2023 CX-30 inventory. With standard all-wheel drive, 191 horsepower and combined 29 miles per gallon, this crossover is a compromise that simply works.
There are only 2,000 2023 CX-30s remaining nationwide, so this deal won’t last.
See Mazda CX-30 inventory priced at $1,000 below invoice!
Learn more about offer details.
The Best Subaru Year-End Sales
Subaru is ending the year with a rare offer for its second most popular model, the Outback. If you haven’t sat in an Outback for several years, you’d be surprised how far this model has come. Featuring modern tech that perfectly compliments the Outback’s beloved all-terrain capability, this financing offer is one to get excited about.
2024 Subaru Outback
Starting MSRP: $28,895
Current Market Day Supply: 85 days
Negotiability Score: Above Average
1.9% APR for 48 months (ends 1/2/24)
Currently, there are nearly 27,000 Outbacks sitting on dealer lots, of which 26,000 are new 2024 models. With 85 days of market supply, there are more Outbacks available than normal. Negotiability is possible, but not what we’d consider likely. Dealers know the Outback is popular, and may be willing to hold on to them into the new year.
See Subaru Outback inventory with local market data.
Buy Now Or Wait Until 2024?
For new car shoppers considering Subaru and Mazda, December 2023 is an exceptional time to find the year’s most attractive deals. With a range of incentives, the year-end rush to sell, and the availability of 2023 Subaru and Mazda models, holding off until 2024 might mean missing out on current opportunities.
The situation in the used car market, however, is less clear-cut. Recent trends indicate a drop in prices, but the full impact of these changes and their duration remains to be seen. Particularly for Subaru and Mazda used cars, the market’s fluctuating dynamics make predicting the best time to buy in 2024 somewhat uncertain. See our December used car market update here.
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