7 New Cars with Falling Prices in 2024

Key Takeaways

  • As sales slow, several OEMs are dropping prices in 2024, bucking previous trends.
  • EV prices are falling fast, but traditional Jeep and Mazda models are cheaper too.
  • Secure years of savings by taking advantage of 0% APR offers.

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Last updated Mar 19, 2024

Despite new car prices remaining at historically high levels, a sales slowdown has led to MSRP reductions for multiple models in the first three months of the year. An oversupply of electric vehicles has intensified competition, prompting major automakers like Ford, Hyundai, Chevrolet, and Nissan to cut prices on their flagship models. But it’s not just EVs – even popular Jeep and Mazda models are now thousands of dollars cheaper. Here are seven models that have actually gotten cheaper in 2024.

Jeep Grand Cherokee

Price Drop: -$4,525

Jeep Grand Cherokee price cut 2024

The Details: For the 2024 model year, Jeep has significantly reduced prices across most of the Grand Cherokee lineup. Price reductions range from $2,000 on lower trims to $4,595 on the high-end Summit Reserve trim, bringing its starting price below $70,000. These cuts are consistent across both two-row and three-row models, with the exception of the Laredo A and hybrid 4xe trims.

Jeep inventory has been building to record levels, adding a particular sense of urgency to Jeep’s sales push. Smart buyers can take advantage of this negotiability to save even more.

👉 Today’s Best Offer: $3,500 cash allowance, or $3,000 in lease support.

See Jeep Grand Cherokee listings with local market insights.

Jeep Gladiator

Price Drop: -$1,725

Jeep Gladiator prices 2024

The Details: The 2024 Jeep Gladiator has been updated with a new grille and a 12.3-inch touchscreen, with its starting price reduced by $1,725 to $39,790 for the base Sport model. Opting for the Sport S trim raises the starting price to $43,290, while the more luxurious and capable Rubicon and Mojave trims are priced at $54,890.

There are plenty of Jeep Gladiators to choose from on dealer lots. CarEdge Data shows a current day supply of 79 days for the nearly 10,000 remaining 2023 Gladiators, and 163 days of supply with new 2024s taken into the picture. 

👉 Today’s Best Offer: 15% below MSRP, or lease for $589/month for 36 months with $5,599 due.

See Jeep Gladiator listings with local market insights.

Ford Mustang Mach-E

Price Drop: -$8,100

Mustang Mach-E prices 2024

The Details: Believe it or not, every single Mustang Mach-E on dealer lots in March was a 2023 model. Why introduce the new model year when over 20,000 of last year’s vehicles remain unsold? That’s the predicament Ford finds themselves in. It’s also why Ford is continuing a rare 0% APR incentive for the Mach-E. 

The good news is that all 2023 Mustang Mach-Es have received a massive price cut. The Mustang Mach E now has a base MSRP of $39,895, down from $42,995. The higher-end Mach-E GT spec will cost about $7,600 less, at $52,395. Other versions including the extended-range premium version will drop in price by $8,100 to $48,895.

👉 Today’s Best Offer: 0% APR for 72 months + $3,000 cash offer. Lease for $403/month for 36 months with $5,473 due.

See Ford Mustang Mach-E listings with local market insights.

Chevrolet Blazer EV

Price Drop: -$6,520

Blazer EV prices 2024

The Details: 2024 Chevrolet Blazer EV sales have resumed following a software-related stop-sale. In a push to garner interest, GM dropped prices for the Blazer EV across the board. The least expensive version now starts at $50,195 for the LT AWD trim, and that’s before the $7,500 EV tax incentive. More versions of the Blazer EV are on the way later in 2024, including the more affordable base model.

👉 Today’s Best Offer: Lease from $469/month for 36 months with $2,939 due.

See Chevrolet Blazer EV listings with local market insights.

Nissan Ariya

Price Drop: -$6,000

New car prices in 2024 - Nissan Ariya

The Details: Nissan has reduced the price of its 2024 Ariya, with the base front-wheel-drive model now starting at $40,980, a $3,600 decrease. Higher trims saw larger price cuts of up to $6,000. The top-end 389-hp e-4ORCE Platinum+ version is priced at $55,580. Despite not qualifying for the $7,500 federal tax credit due to its Japanese manufacturing, these reductions make the Ariya more competitive, especially against rivals like the Ford Mustang Mach-E and electric offerings from Hyundai and Kia.

👉 Today’s Best Offer: 0% financing for 72 months plus $1,000 loyalty cash.

See Nissan Ariya listings with local market insights.  

Mazda CX-90

Price Drop: -$4,000

Mazda CX-90 prices 2024

The Details: Mazda’s newly-arrived flagship model, the three-row CX-90, is already receiving significant price cuts. Everyone seems to love the CX-90, but at near-luxury prices, perhaps Mazda’s fanbase was disinterested with today’s financing costs. The highest trim, the Turbo Premium Plus, has seen the most significant price reduction of $4,050, now priced at $50,275. The 340-hp Turbo S models have also seen price cuts of $4,000. The base Turbo Select model’s price has decreased by $1,750, bringing it under $40,000 to $39,220.

👉 Today’s Best Offer: Lease from $379/month for 36 months with $4,899 due. Buy with 2.9% APR financing + $1,500 conquest cash bonus.

See Mazda CX-90 listings with local market insights.

Hyundai IONIQ 6

Price Drop: -$4,000

Hyundai IONIQ 6 price drop 2024

The Details: The 2024 Hyundai Ioniq 6 is now up to $4,100 cheaper, starting at $38,615. This reduction applies to the base rear-drive, standard-battery model, with other versions seeing cuts between $2,450 and $3,050. These price adjustments are attributed to improved production efficiencies and scale. The standard battery version of the Ioniq 6 offers a 240-mile driving range, while models with the larger battery can achieve up to 361 miles. 

👉 Today’s Best Offer: $7,500 total cash savings + 2.99% APR financing or lease from $249/month.

See IONIQ 6 listings with local market insights.

More Price Drops to Come? It’s Likely

As we navigate through mid-2024, the persistence of high interest rates is setting the stage for potential further MSRP reductions, particularly from Nissan and Stellantis brands like Ram, Dodge, and Jeep. These brands have witnessed a noticeable build-up in inventory levels, indicating a shift in consumer preference and a growing need to adjust pricing strategies. In simple term, more price cuts are likely on the way. 

Check back for the latest price updates as we move further into 2024.


  1. Ed J Doherty

    Love the info!!! So much to learn but you two are killing it! You seem though to focus on the cars with the worst CR ratings. How about some knowledge about the good stuff. Toyota, Subaru for example. Any neat info there? Keep on keeping on! Ps. When showing screen shots of cars/prices/etc…..do full screen and highlight what you’re talking about. I find myself distracted when such shots are quick blinks and share space with the speaker. Just a thought.

    • Christine Arias

      I agree with you. Any price drops in your crystal ball for Toyo, Lexus and Subaru. Outback XT. Also rating on longevity, maintenance for XT and Lexus Toyo Hybrid.

  2. Alan Broviak

    Thanks for keeping us up to date with Mazda. Looking for more info on Toyota and Subaru, please. Not interested in Nissan. If they disappeared tomorrow, how many would notice?

  3. Kyle P Barnett

    No Toyota or Honda. Just garbage EVS and junk cars nobody wants!


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