Fourth of July Car Sales Present a Rare Opportunity For Deals

Key Takeaways

  • It’s a buyer’s market as we approach Fourth of July car sales
  • High inventory and incoming 2025 models point towards bigger sales than usual
  • The best deals are always year-end sales, but June and July present a good time to buy

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Last updated Jun 7, 2024

As we enter the heart of summer, car shoppers have every reason to mark their calendars for July 4th. For those who can’t wait until year-end car sales, the summer holiday is an excellent time to negotiate a deal, or simply to take advantage of manufacturer incentives. 2024’s Fourth of July car sales are poised to be especially big. This year, the combination of abundant new car inventory and incoming 2025 models is creating an ideal environment for jaw-dropping discounts.

Here’s why 2024’s July 4th sales will be special.

It’s a Buyer’s Market (For Most)

fourth of july car sales 2024

Most automakers are grappling with unusually high levels of new car inventory. According to CarEdge Insights, June opened with 87 days of new-vehicle supply industry-wide, which translates to 3.1 million units. In a normal car market, that figure would be closer to 60 days of supply, give or take a few. New car inventory is rising as fluctuating consumer demand and high interest rates keep many buyers out of the market. The result: manufacturer incentives that offer low or zero percent APR, huge cash discounts, and great lease deals.

This new car oversupply is particularly pronounced in the truck, SUV, and luxury vehicle sectors. But not all car brands are approaching the summer holiday on the same footing. Domestic brands from Stellantis, Ford, and GM are more negotiable in 2024 due to higher inventory. However, shoppers with eyes set on a new Toyota or Honda will have a harder time securing a deal. But even for these brands, great APR and lease offers exist.

Brands On Track For Big Fourth of July Car Sales

July 4th car sales

Despite the modest gains in sales, certain brands like Ram, Jeep, Mazda, Ford, and Nissan are facing significant inventory excesses compared to their competitors. These brands are likely to offer bigger discounts for July 4th as they strive to sell cars. In fact, we’re already seeing them bring out the deals.

This is especially true for Ram, who has already started shipping 2025 truck models to dealerships. With 114,000 model year 2023-2024 Ram trucks left to sell, dealers are ready to ‘move the metal’ as they like to say. Truck lots are getting more crowded by the day.

Car brands with less inventory include Toyota, Subaru, and Honda. These brands are less likely to offer big APR and cash discounts in June and July as a buyer’s market remains elusive for the hot-selling Japanese brands. 

👉 See the fastest and slowest-selling new cars right now

Low APR Incentives: A Closer Look

Low APR deals are a win-win for both dealers and buyers. For dealers, it’s about liquidating stock without slashing sticker prices dramatically, which can devalue the brand. For buyers, these subsidized rates lower the monthly payment, making an upgrade more feasible. Expect to see APR offers as low as 0% for qualified buyers on select models, alongside generous cash-back offers and lease deals.

In fact, there are already several 0% APR offers on the market today…

👉 See the best APR and cash offers right now (updated monthly)

The Most Negotiable New Cars and Trucks

As we inch closer to Fourth of July car sales, certain vehicles stand out for their negotiability. While the specific models and deals will be confirmed as the holiday approaches, here are some categories to watch:

  • Truck Deals: Automakers have simply priced new trucks too high, and buyers are pushing back. This has led to an oversupply of new trucks on dealer lots. Expect big deals on the Chevrolet Silverado 1500, Ram 1500, and Ford F-150. In fact, there are already some great low APR offers out there. Check out the truck deals here.
  • Electric Vehicles: Despite their steadily growing popularity, certain EV models are still struggling to find their market footing, leading to potentially larger discounts. Electric offerings from Kia, Hyundai, Chevrolet and Nissan are all advertised with big discounts. See the best EV offers this month.

Even if you’re looking elsewhere in the market, great deals far below MSRP can be won, especially with negotiation know-how. Be sure to take these free negotiation tools with you. Or, you can skip the dealership altogether!

👉 Browse car listings with the power of local market data

Skip the Dealership this Fourth of July

What is a car concierge - CarEdge

Most folks dread buying a car. The salespeople, the misleading pricing, and pressure tactics make for one unpleasant experience. That’s a shame, because buying a car is the second largest purchase that most consumers will ever make. 

Finally, there’s a better way to buy a car. Let a pro negotiate the perfect car on your behalf with CarEdge Concierge. Never step foot in a dealership again with home delivery and personalized service. Learn more about CarEdge Concierge, the most-trusted car buying service out there!


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