CarEdge

Gene Messer Toyota

Lubbock, TX·5 verified quotes*

Nov 7, 2025Nov 13, 2025· Score updated Apr 3, 2026

F
58.8/100
Doc Fee
$225

$7 below TX average

TX caps at $150

Add-on Rate
100%of quotes

Avg $2,188 when present

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Price vs. Days on Lot

Vehicles in the upper-right are expensive and slow to sell — best negotiation opportunities.

0d125d250d375d500d$9k$32k$56k$79k$103kDays on Lot
New
Used
Negotiable

Days on Market

How long vehicles have been listed. Older stock means more room to negotiate.

Fresh stock
Normal
Aging
Negotiate

Transparency Score Breakdown

Fee Transparency (30%)
95
Add-on Behavior (30%)
20
Price Accuracy (30%)
61
Data Quality (10%)
60
  • Doc fee ($225) is at or below TX average ($232)
  • Average dealer add-ons of $2,188 when present
  • Fees average 7.7% above listing (~$2,695 on a $35k vehicle) — high

Doc Fee Comparison

This dealer$225
TX avg$232
National avg$398

Recent Quotes

Verified out-the-door prices from real transactions

1 vehicle transaction5 individual quotes

2026 Toyota Grand Highlander Hybrid

New5 quotes
$59,601
$225doc fee$499add-onsSaved $541
View 5 Quotes →

Most Common Add-ons

1
gene messer toyota connectavg $499
3 quotes
2
tintavg $499
2 quotes
3
cargo netavg $75
2 quotes
4
carpet mat packageavg $388
2 quotes
5
connectivity kitavg $75
2 quotes
6
cross barsavg $369
2 quotes
7
illuminated cargo sillavg $345
2 quotes
8
illuminated door sillavg $395
2 quotes
9
integrated dashcamavg $499
2 quotes
10
logo side puddle lampsavg $175
2 quotes

Nearby Rated Dealers

These dealers near Lubbock have transparency scores based on verified pricing data.

Frequently Asked Questions

What is Gene Messer Toyota's doc fee?

Gene Messer Toyota charges a typical documentation fee of $225. The TX average is $177. This is based on 5 verified OTD quotes in our database.

Does Gene Messer Toyota add mandatory add-ons?

Gene Messer Toyota adds an average of $2,158 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Gene Messer Toyota a good dealer?

Gene Messer Toyota has a transparency score of 58.8/100, earning a Grade F. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 5 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.

At a Glance

High add-ons averaging $2,158
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Tips for Gene Messer Toyota

  • This dealer often adds $2,158 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
  • Low-rated dealer. Get everything in writing. Ask for an itemized OTD quote before visiting.
  • Doc fee ($225) is at or below national average. One less thing to negotiate.
  • Dealer markup is only +8% above listing (excluding taxes). This dealer keeps their fees minimal.
How are scores calculated? →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.