After seven consecutive years of declining U.S. sales, Stellantis is asking the impossible of its dealer network: sell 25% more vehicles in 2026. The ambitious target comes at a time when the automaker’s brands dominate the wrong kinds of headlines, from the slowest-selling cars in America to the bottom of the reliability rankings.

At the recent NADA Show, Stellantis executives announced they’re targeting retail sales of 1.15 million vehicles this year, according to Automotive News. In a flat or slightly declining market, hitting that 25% gain means clawing back serious market share from competitors. Retail sales chief Jeff Kommor told Automotive News that the company just wants to get back to where it was three years ago, before former CEO Carlos Tavares drove it into the ground. Tavares left just over a year ago.

But here’s the problem: Stellantis vehicles aren’t moving off dealer lots.

According to CarEdge data, Stellantis brands like Jeep, Dodge, Maserati, and Alfa Romeo have taken at least three of the ten spots in the slowest-selling cars rankings for eight months straight. In February, the Jeep Grand Wagoneer sits in second place with 463 days of market supply. Only the Volkswagen ID.4 has more inventory sitting around. The Dodge Charger and Maserati Grecale also made the list.

This puts dealers in an impossible spot. As Sean Hogan, chairman of the Stellantis National Dealer Council, told Automotive News, if the “customer doesn’t passionately love your product, it’s not going to sell.” That’s a product problem, not a dealer problem.

So what happened? Why did customers stop buying Jeeps and Dodges?

Reliability is a huge issue. Consumer Reports ranks Jeep dead last in reliability out of 31 brands. Dead last. Dodge, Alfa Romeo, and Chrysler all sit in the bottom quartile too. When buyers can’t trust a vehicle to stay out of the shop, they go somewhere else.

Then there’s pricing. The Ram 1500 Laramie now starts at $63,625 with destination fees. That’s up 45% from $43,675 just five years ago. The Ram 1500 Limited has jumped 30% since 2021 alone. The Jeep Grand Wagoneer, America’s second-slowest selling vehicle, averages $85,200. Who would’ve guessed a decade ago that a Jeep would cost $85,000?

The lineup just isn’t what it used to be. Stellantis killed off most of the V8s and Hemi engines that made Dodge and Ram famous. Yes, there are rumors they’re coming back, but the damage is done. The electric Dodge Charger bombed so badly it basically turned the 2023 gas Charger and Challenger into instant classics.

Stellantis is trying. New CEO Antonio Filosa wants to repair dealer relationships, and there’s a product refresh coming. Examples include the redesigned Jeep Cherokee and gas-powered Dodge Charger Sixpack. They’ve bumped up advertising money for dealers, too, raising local contributions from $250 to $400, according to Automotive News.

But new ads and a couple fresh models won’t fix reliability problems, sky-high prices, and damaged brand reputation overnight. Kommor says dealers are “equipped to make that happen,” noting that 1.15 million is less than what they sold from 2019-2022. True, but those years had different products with more affordable prices.

Stellantis dealers have some challenges ahead. They know you can’t get a 25% sales increase when your inventory sits for over a year without selling. Until corporate fixes the actual product and pricing problems, it will be tough for dealer efforts alone to close that gap.