CarEdge

Icon Motors Llc

Janesville, WI·3 verified quotes*

Nov 12, 2025Nov 13, 2025· Score updated Apr 2, 2026

B
CarEdgeVerified
Transparent Dealer
Score: 84.7/100
Add-on Rate
100%of quotes

Avg $565 when present

Learn how dealer fees work

Transparency Score Breakdown

Fee Transparency (30%)
100
Add-on Behavior (30%)
60
Price Accuracy (30%)
100
Data Quality (10%)
67
  • Doc fee ($299) is at or below WI average ($432)
  • Average dealer add-ons of $565 when present
  • Fees average 2.6% above listing (~$910 on a $35k vehicle) — minimal

Doc Fee Comparison

This dealer$299
WI avg$432
National avg$398

Recent Quotes

Verified out-the-door prices from real transactions

1 vehicle transaction3 individual quotes

2009 Toyota Tacoma

Access CabUsed3 quotes
$15,465
$299doc fee$3add-ons
View 3 Quotes →

Most Common Add-ons

1
fees to appear on mv11avg $256
2 quotes
2
services feeavg $299
2 quotes
3
other (non-taxable)avg $10
2 quotes
4
other feeavg $10
1 quote
5
fees to appear on mv11 (non-taxable)avg $256
1 quote
6
service feeavg $299
1 quote

Frequently Asked Questions

What is Icon Motors Llc's doc fee?

Icon Motors Llc charges a typical documentation fee of $299. The WI average is $312. This is based on 3 verified OTD quotes in our database.

Does Icon Motors Llc add mandatory add-ons?

Icon Motors Llc adds an average of $7 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Icon Motors Llc a good dealer?

Icon Motors Llc has a transparency score of 84.7/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 3 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

At a Glance

Doc fee ($299) is at or below average
Minimal dealer markup above listing price
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Tips for Icon Motors Llc

  • Minor add-ons (~$7) may appear. Ask what's included and if they can be removed.
  • Doc fee ($299) is at or below national average. One less thing to negotiate.
  • Dealer markup is only +3% above listing (excluding taxes). This dealer keeps their fees minimal.
  • Limited data (3 quotes). Score may change as we collect more information.
How are scores calculated? →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.