Priority Ford

Norfolk, VA·11 verified quotes*

Sep 15, 2025Oct 2, 2025· Score updated Mar 14, 2026

B
CarEdgeVerified
Transparent Dealer
Score: 81.7/100
Shop Inventory757-255-8946Website
Doc Fee
Add-on Rate
Avg Negotiated
$305
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Priority Ford Review

Based on 11 verified OTD quotes from Sep 2025 to Oct 2025, Priority Ford earns a Grade B (81.7/100). Create a free account to see doc fee details.

Transparency Score Breakdown

Fee Transparency (30%)50
Add-on Behavior (30%)89
Price Accuracy (30%)100
Data Quality (10%)100
  • Doc fee ($999) is slightly above VA average ($799)
  • Average dealer add-ons of $325 when present
  • Price accuracy is excellent — quotes closely match advertised prices

Doc Fee Comparison

This dealer$999
VA avg$799
National avg$398

Recent Quotes

3 vehicle transactions11 individual quotes

2025 Ford F-150

Raptor 4x4 SuperCrew Cab 5.5 ft.New2 quotes

2025 Ford F-150 Lightning

W3LNew8 quotes

2018 Honda HR-V

EX-L w/NavigatiUsed

Most Common Add-ons

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Frequently Asked Questions

What is Priority Ford's doc fee?

Create a free account to see Priority Ford's doc fee and how it compares to the VA average. Based on 11 verified OTD quotes.

Does Priority Ford add mandatory add-ons?

Create a free account to see Priority Ford's add-on details and how they compare to other dealers.

Is Priority Ford a good dealer?

Priority Ford has a transparency score of 81.7/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 11 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

At a Glance

Minimal dealer markup above listing price
Doc fee is well above average
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Tips for Priority Ford

  • Doc fee is above national average. Ask if they'll match competitors or reduce it.
  • Minor add-ons may appear. Ask what's included and if they can be removed.
  • Dealer markup is about 3% below listing (excluding taxes). This dealer keeps fees very low.

Data Summary

Total Quotes
11
Recent (12mo)
11
Complete Data
11

What to Expect

When shopping at Priority Ford:

  • Doc fee details available with a free account
  • Add-on details available with a free account
  • OTD price is typically about 3% below listing
How are scores calculated? →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.