Best Car Dealerships in Naples, Ranked by CarEdge Data
This is the CarEdge Dealer Transparency Index ranking for car dealerships in the Naples metro — every brand, scored on verified out-the-door quotes, not Google star ratings.
We graded 37 dealerships across the Naples area; below are the 15 most transparent by score.
Last updated November 11, 2026. CarEdge refreshes these rankings daily as new verified out-the-door quotes come in.
What is the best car dealership in Naples?
The best car dealership in Naples by verified out-the-door price data is Subaru Of Naples (Subaru, Naples, FL): A grade, 100/100 across 11 quotes from the past year, with no quoted add-ons in its 11 quotes from the past year.
Close behind:
- Devoe Cadillac (Cadillac, Naples), A grade, 100/100 across 10 quotes from the past year, with no quoted add-ons in its 10 quotes from the past year.
- Naples Acura (Acura, Naples), A grade, 100/100 across 8 quotes from the past year, with no quoted add-ons in its 8 quotes from the past year.
Best for:
- Lowest dealer fees: Coconut Point Ford (Ford, Estero), $600, against the FL median of $1,299.
- No quoted add-ons: Sam Galloway Ford (Ford, Fort Myers), none in its 12 quotes from the past year.
- Most quotes, past year: Sam Galloway Ford (Ford, Fort Myers), 12 quotes from the past year behind its A.
Among the A and B dealers ranked on this page.
Full ranking, dealer fees and quoted add-ons for every graded dealer are below.
Top 15 Car Dealerships in Naples
Ranked by CarEdge transparency score across all brands, highest to lowest.
#1 — Subaru Of Naples
Subaru · Grade: A · Score: 100/100 · Naples, FL
Subaru Of Naples is an A-grade Subaru dealer in Naples on verified out-the-door data — 100/100 across 11 quotes from the past year.
- Dealer fees: $899 — below the FL median of $1,299
- Quoted add-ons: None in 11 quotes from the past year
- Quotes, past year: 11
See full review & verified quotes →
#2 — Devoe Cadillac
Cadillac · Grade: A · Score: 100/100 · Naples, FL
Devoe Cadillac is an A-grade Cadillac dealer in Naples on verified out-the-door data — 100/100 across 10 quotes from the past year.
- Dealer fees: $999 — below the FL median of $1,299
- Quoted add-ons: None in 10 quotes from the past year
- Quotes, past year: 10
See full review & verified quotes →
#3 — Naples Acura
Acura · Grade: A · Score: 100/100 · Naples, FL
Naples Acura is an A-grade Acura dealer in Naples on verified out-the-door data — 100/100 across 8 quotes from the past year.
- Dealer fees: $1,205 — below the FL median of $1,299
- Quoted add-ons: None in 8 quotes from the past year
- Quotes, past year: 8
See full review & verified quotes →
#4 — Tamiami Ford
Ford · Grade: A · Score: 100/100 · Naples, FL
Tamiami Ford is an A-grade Ford dealer in Naples on verified out-the-door data — 100/100 across 8 quotes from the past year.
- Dealer fees: $1,218 — below the FL median of $1,299
- Quoted add-ons: None in 8 quotes from the past year
- Quotes, past year: 8
See full review & verified quotes →
#5 — Val Ward Cadillac
Cadillac · Grade: A · Score: 100/100 · Fort Myers, FL
Val Ward Cadillac is an A-grade Cadillac dealer in Naples on verified out-the-door data — 100/100 across 7 quotes from the past year.
- Dealer fees: $1,000 — below the FL median of $1,299
- Quoted add-ons: None in 7 quotes from the past year
- Quotes, past year: 7
See full review & verified quotes →
#6 — Coconut Point Ford
Ford · Grade: A · Score: 100/100 · Estero, FL
Coconut Point Ford is an A-grade Ford dealer in Naples on verified out-the-door data — 100/100 across 6 quotes from the past year.
- Dealer fees: $600 — below the FL median of $1,299
- Quoted add-ons: None in 6 quotes from the past year
- Quotes, past year: 6
See full review & verified quotes →
#7 — Naples Luxury Imports
Aston Martin · Grade: A · Score: 100/100 · Naples, FL
Naples Luxury Imports is an A-grade Aston Martin dealer in Naples on verified out-the-door data — 100/100 across 6 quotes from the past year.
- Dealer fees: $1,194 — below the FL median of $1,299
- Quoted add-ons: None in 6 quotes from the past year
- Quotes, past year: 6
See full review & verified quotes →
#8 — Devoe Buick Gmc
Buick · Grade: A · Score: 100/100 · Naples, FL
Devoe Buick Gmc is an A-grade Buick dealer in Naples on verified out-the-door data — 100/100 across 5 quotes from the past year.
- Dealer fees: $899 — below the FL median of $1,299
- Quoted add-ons: None in 5 quotes from the past year
- Quotes, past year: 5
See full review & verified quotes →
#9 — Volkswagen Of Fort Myers
Volkswagen · Grade: A · Score: 100/100 · Fort Myers, FL
Volkswagen Of Fort Myers is an A-grade Volkswagen dealer in Naples on verified out-the-door data — 100/100 across 5 quotes from the past year.
- Dealer fees: $1,035 — below the FL median of $1,299
- Quoted add-ons: None in 5 quotes from the past year
- Quotes, past year: 5
See full review & verified quotes →
#10 — Mercedes-Benz Of Naples
Mercedes-Benz · Grade: A · Score: 100/100 · Naples, FL
Mercedes-Benz Of Naples is an A-grade Mercedes-Benz dealer in Naples on verified out-the-door data — 100/100 across 4 quotes from the past year.
- Dealer fees: $1,201 — below the FL median of $1,299
- Quoted add-ons: None in 4 quotes from the past year
- Quotes, past year: 4
See full review & verified quotes →
#11 — Sam Galloway Ford
Ford · Grade: A · Score: 99/100 · Fort Myers, FL
Sam Galloway Ford is an A-grade Ford dealer in Naples on verified out-the-door data — 99/100 across 12 quotes from the past year.
- Dealer fees: $899 — below the FL median of $1,299
- Quoted add-ons: None in 12 quotes from the past year
- Quotes, past year: 12
See full review & verified quotes →
#12 — BMW Of Fort Myers
BMW · Grade: A · Score: 99/100 · Fort Myers, FL
BMW Of Fort Myers is an A-grade BMW dealer in Naples on verified out-the-door data — 99/100 across 10 quotes from the past year.
- Dealer fees: $800 — below the FL median of $1,299
- Quoted add-ons: On 1 of 10 quotes from the past year (10%)
- Quotes, past year: 10
See full review & verified quotes →
#13 — Volkswagen Of Naples
Volkswagen · Grade: A · Score: 99/100 · Naples, FL
Volkswagen Of Naples is an A-grade Volkswagen dealer in Naples on verified out-the-door data — 99/100 across 8 quotes from the past year.
- Dealer fees: $1,002 — below the FL median of $1,299
- Quoted add-ons: None in 8 quotes from the past year
- Quotes, past year: 8
See full review & verified quotes →
#14 — Germain Honda Of Naples
Honda · Grade: A · Score: 98/100 · Naples, FL
Germain Honda Of Naples is an A-grade Honda dealer in Naples on verified out-the-door data — 98/100 across 12 quotes from the past year.
- Dealer fees: $1,014 — below the FL median of $1,299
- Quoted add-ons: On 2 of 12 quotes from the past year (17%)
- Quotes, past year: 12
See full review & verified quotes →
#15 — Lexus Of Fort Myers
Lexus · Grade: A · Score: 97/100 · Fort Myers, FL
Lexus Of Fort Myers is an A-grade Lexus dealer in Naples on verified out-the-door data — 97/100 across 7 quotes from the past year.
- Dealer fees: $1,148 — below the FL median of $1,299
- Quoted add-ons: On 1 of 7 quotes from the past year (14%)
- Quotes, past year: 7
See full review & verified quotes →
About the CarEdge Dealer Transparency Index
Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.
Only quotes from the past year count. We split them into four groups, newest first: the newest counts 50%, then 30%, 15% and 5%.
Each dealer’s transparency score (out of 100) is weighted across four dimensions:
- Fee Transparency (30%) — Are the dealer’s fees reasonable? We add up every dealer fee and compare the total with the state median.
- Add-on Behavior (30%) — How often does the dealer include quoted add-ons like paint protection or theft deterrent, the kind you can’t say no to? Add-ons the dealer marks as optional don’t count against them.
- Price Accuracy (30%) — Does the advertised price include every charge you have to pay? We check each quote against the vehicle page: dealer fees, add-ons, the advertised price and the discount.
- Data Quality (10%) — Does the quote list taxes, dealer fees, add-ons and government fees each on its own line? Each one is worth a quarter.
Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60). Read the methodology →
Naples Car Dealer Rankings at a Glance
| # | Dealer | City | Grade | Score | Dealer Fees | Quoted Add-ons | Quotes, Past Year |
|---|---|---|---|---|---|---|---|
| 1 | Subaru Of Naples | Naples | A | 100 | $899 | None | 11 |
| 2 | Devoe Cadillac | Naples | A | 100 | $999 | None | 10 |
| 3 | Naples Acura | Naples | A | 100 | $1,205 | None | 8 |
| 4 | Tamiami Ford | Naples | A | 100 | $1,218 | None | 8 |
| 5 | Val Ward Cadillac | Fort Myers | A | 100 | $1,000 | None | 7 |
| 6 | Coconut Point Ford | Estero | A | 100 | $600 | None | 6 |
| 7 | Naples Luxury Imports | Naples | A | 100 | $1,194 | None | 6 |
| 8 | Devoe Buick Gmc | Naples | A | 100 | $899 | None | 5 |
| 9 | Volkswagen Of Fort Myers | Fort Myers | A | 100 | $1,035 | None | 5 |
| 10 | Mercedes-Benz Of Naples | Naples | A | 100 | $1,201 | None | 4 |
| 11 | Sam Galloway Ford | Fort Myers | A | 99 | $899 | None | 12 |
| 12 | BMW Of Fort Myers | Fort Myers | A | 99 | $800 | 10% | 10 |
| 13 | Volkswagen Of Naples | Naples | A | 99 | $1,002 | None | 8 |
| 14 | Germain Honda Of Naples | Naples | A | 98 | $1,014 | 17% | 12 |
| 15 | Lexus Of Fort Myers | Fort Myers | A | 97 | $1,148 | 14% | 7 |
How to Use This Data When You Shop
- Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
- Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
- Anchor to the OTD, not the advertised price. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the advertised number.
- Compare three dealers minimum. Even within the same metro, dealer fees, quoted add-ons and advertised price accuracy vary widely. Use this ranking as your shortlist.
Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. CarEdge refreshes the rankings daily as new verified quotes come in.
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