Spring car buying season is here, and that means so are some of the best car deals we’ve seen in months. 2025 models are filling dealer lots, yet many automakers are struggling to offload last year’s inventory. That means more negotiating power for you, if you know where to look.

Based on current market trends, these five automakers are most likely to roll out the biggest discounts, low-APR offers, and lease specials in April 2025.

Jeep – Zero Percent APR Isn’t Going Anywhere

Jeep continues to lead the pack when it comes to excess inventory, and that means buyers can expect another month of strong incentives.

Here’s why Jeep will likely offer big deals in April:

• 165,000 new Jeeps are sitting on dealer lots, equal to 144 days of market supply—that’s 62% above the industry average.
• There are still 28,000 leftover 2024 models, including many Grand Cherokees, Wagoneers, and Gladiators.
• Dealerships in the Upper Midwest and Pacific Northwest have the highest supply — and likely the most negotiable prices.

Jeep’s move upmarket hasn’t worked out as planned. As a result, premium models like the Grand Wagoneer and the all-new Wagoneer S electric SUV are being deeply discounted. Expect 0% APR offers and aggressive lease specials across Jeep’s SUV lineup in April.

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Nissan – Financial Troubles Are Brewing

Nissan’s U.S. outlook is shaky, and its overstocked lots reflect that. With warnings about Nissan’s financial challenges growing more urgent, it’s not clear if the automaker will survive to see the next decade. But for now, slowing sales equals bigger incentives for buyers in 2025.

Here’s why we expect Nissan to offer some of the best deals in April:

• 129-day supply of vehicles heading into April.
• Around 12,000 leftover 2024 models remain unsold.
• Key models like the Altima, Armada, and Frontier each have ~160 days of supply.
• The Murano and Armada just received facelifts, but plenty of older inventory still needs to sell.

Nissan’s deep incentives might not help their bottom line, but they’re great for shoppers. Expect continued 0% APR offers on models like the Rogue and Altima, plus lease and finance specials to help move aging stock.

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Mazda – Losing Ground to Competitors

Mazda is facing inventory pressure it hasn’t seen in years. If sales don’t catch up, expect Mazda to start rolling out more aggressive deals in April.

Why Mazda could be a top pick for April savings:

• 142-day supply — nearly 3.5 months of unsold inventory.
• Mazda is not accustomed to this level of supply, so incentives are likely to ramp up quickly.
• To compete with Toyota, Honda, and Hyundai, Mazda may lean heavily on financing deals.

In March, Mazda offered 0.9% APR for 36 months across much of its lineup. For April, we’re watching for a return to 0% APR for 60 months on models like the CX-50, CX-90, and Mazda 3.

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Ram – Last Year’s Trucks Need to Go

Ram is sitting on a mountain of trucks, and dealers are eager to make room for 2025 models. With slowing demand and rising prices, April could be one of the best times to buy a truck.

Current Inventory Snapshot:

• 144 days of supply, with 114,000 trucks available nationwide.
• 27% of Ram inventory is made up of leftover 2024 models.
• 3,457 unsold 2023 trucks are still on lots in 2025.
• Ram sales have declined three years in a row.

Ram’s problem is affordability. Many of their trucks are priced near or above $80,000, and that’s tough to finance in today’s high-interest-rate environment. In March, Ram offered 1.9% APR for 72 months and up to $6,500 in cash allowances. April deals could be even better.

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Ford – Inventory Pressure Builds

Ford is heading into April with bloated inventory, especially for its most popular SUVs and trucks. That’s a sign that bigger deals are on the way.

Ford’s Inventory Situation:

• 134 days of market supply heading into April.
• The Escape, Bronco, Maverick, and F-150 are among the most overstocked.
• Ford dealers in the Upper Midwest have the highest inventory levels.

So far, Ford has focused the best incentives on EVs. However, if gas-powered inventory keeps piling up, expect larger discounts and better APR offers on SUVs and trucks in April.

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Final Thoughts: April Deals Are Heating Up

April 2025 is shaping up to be a great month for car shoppers, especially if you’re flexible about the brand or model. Jeep, Nissan, Mazda, Ram, and Ford are all under pressure to move vehicles quickly. That gives you the upper hand in negotiations.

For car buyers, that means:

• Lower interest rates on financing deals
• Hefty cash discounts on slow-selling models
• More negotiability as dealers work to clear out old stock

🚗 Before you buy, make sure you’re getting the best deal possible. Use CarEdge’s Free Car Buyer’s Guide to compare offers, track inventory trends, and negotiate with confidence.