Dealer Reviews

Best Nissan Dealerships in Florida, Ranked by CarEdge Data

ZS
Zach Shefska
Published Updated 13 min read

This is the CarEdge Dealer Transparency Index ranking for Nissan dealers across Florida. We grade dealers using verified out-the-door quotes — real PDFs, emails, and signed deals — not Google star ratings.

We graded 25 Nissan dealers across Florida; below are the top 20 by transparency score. One of them, Crown Nissan, is CarEdge Certified. If you’re shopping a specific metro, jump to the city-by-city rankings below for a tighter local shortlist.

Last updated October 22, 2026. CarEdge refreshes these rankings daily as new verified out-the-door quotes come in.

What is the best Nissan dealer in Florida?

The best Nissan dealer in Florida by verified out-the-door price data is Beck Nissan (Palatka, FL): A grade, 97/100 across 4 verified quotes, with no dealer add-ons in any verified quote.

Close behind:

  1. Coggin Nissan At The Avenues (Jacksonville), A grade, 96/100 across 5 verified quotes, with no dealer add-ons in any verified quote.
  2. Nissan Of St. Augustine (St. Augustine), A grade, 94/100 across 19 verified quotes, with quotes 3.0% below the advertised price.

Best for:

  • Lowest doc fee: Coggin Nissan At The Avenues (Jacksonville), $799, against the FL average of $970.
  • No dealer add-ons: Crown Nissan (St. Petersburg), none in any of its 8 verified quotes.
  • Selling price under the listing: Crown Nissan (St. Petersburg), quotes average 6.8% below the advertised price.
  • Most verified quotes: Nissan Of St. Augustine (St. Augustine), 19 verified quotes behind its A.

Among the A and B dealers ranked on this page.

Full ranking, fees and add-on data for every graded dealer are below.

CarEdge Certified Nissan Dealers in Florida

Crown Nissan is the only CarEdge Certified Nissan dealer in Florida. CarEdge Certified is a tier above a letter grade. Certified dealers hold an A grade on the CarEdge Dealer Transparency Index and guarantee four things on every deal:

  • All-in out-the-door price up front
  • No surprise add-ons
  • Fast, real answers
  • An honest, no-pressure experience

CarEdge verifies the guarantee with ongoing AI mystery shops, and a dealer that slips below an A grade loses the badge. Certification is earned from data, never bought.

Crown Nissan: CarEdge Certified Nissan dealer in St. Petersburg

Crown Nissan in St. Petersburg, FL is CarEdge Certified. It holds an A grade on the CarEdge Dealer Transparency Index (93/100 across 8 verified out-the-door quotes) and guarantees an all-in out-the-door price up front, no surprise add-ons, fast, real answers, and an honest, no-pressure experience on every deal.

  • Doc fee: $1195 — well above the FL average of $970
  • Add-ons disclosed in written quotes: None detected in verified quotes

See Crown Nissan’s grade and verified quotes →

See every CarEdge Certified dealer →

Top 20 Nissan Dealers in Florida

Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.

#1 — Beck Nissan

Grade: A · Score: 97/100 · Palatka, FL

Beck Nissan is the top-graded Nissan dealer in Florida by verified data — A grade, 97/100, based on 4 verified OTD quotes.

  • Doc fee: $995 — above the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 4.3% below the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#2 — Coggin Nissan At The Avenues

Grade: A · Score: 96/100 · Jacksonville, FL

Coggin Nissan At The Avenues adds zero dealer add-ons in any verified quote — rare for an A-grade Nissan dealer.

  • Doc fee: $799 — below the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 1.0% below the advertised listing
  • Verified quotes: 5

See full review & verified quotes →

#3 — Nissan Of St. Augustine

Grade: A · Score: 94/100 · St. Augustine, FL

Nissan Of St. Augustine quoted prices 3.0% below the advertised listing — the kind of discount that rewards getting the OTD in writing.

  • Doc fee: $992 — above the FL average of $970
  • Add-ons: 26% of quotes, avg $262
  • Listing accuracy: 3.0% below the advertised listing
  • Verified quotes: 19

See full review & verified quotes →

#4 — Lorenzo Nissan Fort Lauderdale

Grade: A · Score: 94/100 · Fort Lauderdale, FL

Add-ons showed on only 8% of Lorenzo Nissan Fort Lauderdale’s verified quotes — restrained by segment standards.

  • Doc fee: $1004 — above the FL average of $970
  • Add-ons: 8% of quotes, avg $100
  • Listing accuracy: 4.0% above the advertised listing
  • Verified quotes: 13

See full review & verified quotes →

#5 — Jenkins Nissan Lakeland

Grade: A · Score: 94/100 · Lakeland, FL

Jenkins Nissan Lakeland keeps add-ons on just 20% of verified quotes — light for an A-grade dealer.

  • Doc fee: $999 — above the FL average of $970
  • Add-ons: 20% of quotes, avg $299
  • Listing accuracy: 1.4% below the advertised listing
  • Verified quotes: 5

See full review & verified quotes →

#6 — Crown Nissan

Grade: A · Score: 93/100 · CarEdge Certified · St. Petersburg, FL

Crown Nissan is the only CarEdge Certified Nissan dealer in Florida. Beyond its A grade (93/100 across 8 verified OTD quotes), it guarantees an all-in out-the-door price up front, no surprise add-ons, fast, real answers, and an honest, no-pressure experience, verified by ongoing CarEdge AI mystery shops.

  • Doc fee: $1195 — well above the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 6.8% below the advertised listing
  • Verified quotes: 8
  • CarEdge Certified: Yes. Guarantee verified by ongoing CarEdge AI mystery shops. What CarEdge Certified means

See full review & verified quotes →

#7 — Sutherlin Nissan Orlando

Grade: A · Score: 93/100 · Orlando, FL

Sutherlin Nissan Orlando quotes prices within 0.1% of the advertised listing — one of the cleanest pricing patterns on this list.

  • Doc fee: $1198 — well above the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: Quoted price matches the advertised listing
  • Verified quotes: 8

See full review & verified quotes →

#8 — Coggin Nissan On Atlantic

Grade: A · Score: 93/100 · Jacksonville, FL

What Coggin Nissan On Atlantic advertises is what its verified quotes show — within 0.4% of listing.

  • Doc fee: $799 — below the FL average of $970
  • Add-ons: 25% of quotes, avg $171
  • Listing accuracy: Quoted price matches the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#9 — Reed Nissan Orlando

Grade: A · Score: 91/100 · Orlando, FL

Reed Nissan Orlando adds zero dealer add-ons in any verified quote — rare for an A-grade Nissan dealer.

  • Doc fee: $1199 — well above the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: Quoted price matches the advertised listing
  • Verified quotes: 5

See full review & verified quotes →

#10 — Universal Nissan

Grade: A · Score: 90/100 · Orlando, FL

Not one verified quote from Universal Nissan carried a dealer add-on — a clean record at the A grade.

  • Doc fee: $1198 — well above the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 0.6% above the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#11 — Greenacres Nissan

Grade: B · Score: 88/100 · Greenacres, FL

Add-ons showed on only 10% of Greenacres Nissan’s verified quotes — restrained by segment standards.

  • Doc fee: $1269 — well above the FL average of $970
  • Add-ons: 10% of quotes, avg $100
  • Listing accuracy: 2.1% above the advertised listing
  • Verified quotes: 10

See full review & verified quotes →

#12 — Deland Nissan

Grade: B · Score: 88/100 · DeLand, FL

Deland Nissan earns a solid B on verified data — a doc fee at or below the FL average. The one watch-out: add-ons show on 50% of quotes (avg $448).

  • Doc fee: $799 — below the FL average of $970
  • Add-ons: 50% of quotes, avg $448
  • Listing accuracy: 4.0% above the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#13 — Maus Nissan Of Brooksville

Grade: B · Score: 87/100 · Brooksville, FL

Verified quotes from Maus Nissan Of Brooksville came in 4.6% under the advertised listing.

  • Doc fee: $1095 — above the FL average of $970
  • Add-ons: 25% of quotes, avg $499
  • Listing accuracy: 4.6% below the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#14 — Nissan Of Orange Park

Grade: B · Score: 86/100 · Jacksonville, FL

Nissan Of Orange Park adds zero dealer add-ons in any verified quote — rare for a B-grade Nissan dealer.

  • Doc fee: $1198 — well above the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 4.8% above the advertised listing
  • Verified quotes: 5

See full review & verified quotes →

#15 — Gainesville Nissan

Grade: B · Score: 85/100 · Gainesville, FL

Not one verified quote from Gainesville Nissan carried a dealer add-on — a clean record at the B grade.

  • Doc fee: $1299 — well above the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 3.1% above the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#16 — Harbor Nissan

Grade: B · Score: 84/100 · Port Charlotte, FL

Harbor Nissan keeps add-ons on just 20% of verified quotes — light for a B-grade dealer.

  • Doc fee: $1146 — above the FL average of $970
  • Add-ons: 20% of quotes, avg $240
  • Listing accuracy: 4.3% above the advertised listing
  • Verified quotes: 5

See full review & verified quotes →

#17 — Reed Nissan Clermont

Grade: B · Score: 82/100 · Clermont, FL

Add-ons showed on only 17% of Reed Nissan Clermont’s verified quotes — restrained by segment standards.

  • Doc fee: $1199 — well above the FL average of $970
  • Add-ons: 17% of quotes, avg $397
  • Listing accuracy: 6.1% above the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#18 — Marianna Nissan

Grade: B · Score: 81/100 · Marianna, FL

Marianna Nissan keeps add-ons on just 17% of verified quotes — light for a B-grade dealer.

  • Doc fee: $899 — below the FL average of $970
  • Add-ons: 17% of quotes, avg $633
  • Listing accuracy: 4.8% above the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#19 — Courtesy Nissan Of Tampa

Grade: C · Score: 79/100 · Tampa, FL

Courtesy Nissan Of Tampa grades a C — add-ons appear on 100% of verified quotes, averaging $1,265. Ask for an itemized OTD before signing.

  • Doc fee: $799 — below the FL average of $970
  • Add-ons: 100% of quotes, avg $1,265
  • Listing accuracy: 1.7% below the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#20 — Nissan Of Fort Pierce

Grade: C · Score: 79/100 · Fort Pierce, FL

Nissan Of Fort Pierce grades a C — add-ons appear on 50% of verified quotes, averaging $1,523. Ask for an itemized OTD before signing.

  • Doc fee: $1000 — above the FL average of $970
  • Add-ons: 50% of quotes, avg $1,523
  • Listing accuracy: 3.0% above the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

About the CarEdge Dealer Transparency Index

Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.

Each dealer’s transparency score (out of 100) is weighted across four dimensions:

  • Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
  • Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
  • Price Accuracy (30%) — Does the listing price match the actual OTD price?
  • Data Quality (10%) — More verified quotes mean higher confidence in the grade.

Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).

Nissan Dealers by Metro in Florida

Shopping a specific city? These metro-level rankings drill into Nissan dealers near each major Florida market:

Florida Nissan Dealer Rankings at a Glance

#DealerCityGradeScoreDoc FeeAdd-OnsQuotes
1Beck NissanPalatkaA97$995$04
2Coggin Nissan At The AvenuesJacksonvilleA96$799$05
3Nissan Of St. AugustineSt. AugustineA94$992$26219
4Lorenzo Nissan Fort LauderdaleFort LauderdaleA94$1004$10013
5Jenkins Nissan LakelandLakelandA94$999$2995
6Crown Nissan (CarEdge Certified)St. PetersburgA93$1195$08
7Sutherlin Nissan OrlandoOrlandoA93$1198$08
8Coggin Nissan On AtlanticJacksonvilleA93$799$1714
9Reed Nissan OrlandoOrlandoA91$1199$05
10Universal NissanOrlandoA90$1198$06
11Greenacres NissanGreenacresB88$1269$10010
12Deland NissanDeLandB88$799$4484
13Maus Nissan Of BrooksvilleBrooksvilleB87$1095$4994
14Nissan Of Orange ParkJacksonvilleB86$1198$05
15Gainesville NissanGainesvilleB85$1299$06
16Harbor NissanPort CharlotteB84$1146$2405
17Reed Nissan ClermontClermontB82$1199$3976
18Marianna NissanMariannaB81$899$6336
19Courtesy Nissan Of TampaTampaC79$799$1,2656
20Nissan Of Fort PierceFort PierceC79$1000$1,5234

How to Use This Data When You Shop

  1. Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
  2. Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
  3. Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
  4. Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.

Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. CarEdge refreshes the rankings daily as new verified quotes come in.

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