The Best Selling New Cars in Wausau, WI

These are the most popular new cars and trucks selling in the highest volume in Wausau, Wisconsin right now.

In Wausau, WI: The 2026 Subaru Outback is the best-selling car with 35 units sold in 45 days - while the 2026–2027 Honda CR-V is the fastest selling with just 23 days of supply.

Best Selling New Cars in Wausau (by Volume)

Ranked by total units sold in Wausau, WI in the last 45 days.

# Vehicle MDS Sold
1 2026 Subaru Outback 57 days 35 8%
2 2026 Subaru Forester 36 days 29 4%
3 2026–2027 Honda CR-V 23 days 27 23%
4 2026 Subaru Crosstrek 37 days 23 12%
5 2027 Kia Telluride 26 days 19 New
6 2026 Toyota Tacoma 33 days 19 12%
7 2026 Honda Pilot 35 days 18 50%
8 2026 Chevrolet Silverado 1500 82 days 16 6%
9 2027 Chevrolet Equinox 59 days 13 63%
10 2026 Toyota Tundra 76 days 13 35%

▲ / ▼ show month-over-month change on the Sold column vs. the previous month's snapshot. New means the vehicle wasn't in last month's top rankings.

Key Data Insights

  • The top 5 best sellers in Wausau, WI account for 133 units sold in the last 45 days.
  • Subaru dominates Wausau, WI's best sellers with 3 models in the top 10.

How to Use This Data When Shopping in Wausau

  • Popular models move fast: Best-selling cars have strong demand, so expect to pay at or near MSRP. Use CarEdge dealer ratings to find transparent dealers near Wausau.
  • Look for deals on slow sellers: Check our slowest selling cars in Wausau page for the best negotiating opportunities.
  • Compare prices: Use CarEdge car search to compare prices across dealerships near Wausau.

Our Data & Methodology

New Car Market Snapshot in Wausau, WI

713

Total New Listings

713

On Dealer Lots

0

In Transit (0%)

0

Unavailable / Excluded

How We Calculate Market Day Supply

Market Day Supply (MDS) measures how long it would take to sell all available inventory at the current sales pace. We calculate it as:

MDS = On-Lot Inventory ÷ Average Daily Sales Rate (over 45 days)

Importantly, we use on-lot inventory only - vehicles physically at dealerships and available for immediate purchase. We exclude:

  • In-transit vehicles (0% of market) - cars that have been built and shipped but haven't arrived at the dealer yet. These aren't available to test drive or buy today.
  • Excluded listings - vehicles flagged as unavailable, sold, or otherwise not actively for sale.

We also exclude vehicles with fewer than 100 on-lot listings nationwide. This filters out ultra-low-volume models (limited editions, commercial variants, etc.) where small inventory swings would produce misleading MDS numbers.

This means our "For Sale" numbers reflect what you'd actually find on a dealer lot or available to purchase on CarEdge car search - not inflated totals from industry databases that count every car on a truck.

Why This Matters

For newly launched or redesigned models, the difference can be dramatic. A car might have 20,000 units in the industry pipeline, but only 8,000 on dealer lots. Using the larger number would make the car look like it's sitting unsold when in reality dealers can barely keep up. Our on-lot methodology gives you the most accurate picture of what's actually happening at dealerships.

Data Sources

Inventory and sales data is aggregated from dealership listings across the United States, covering new vehicles at the year/make/model level. Sales volume reflects the past 45 days. Data was last updated on October 1, 2026.

Other Cities in Wisconsin

Related Resources

Data analysis by the CarEdge Research Team. Our data covers 713 vehicles on dealer lots in Wausau, WI.