Ford just dropped a major deal that’s sure to grab attention — and save you thousands if you’re car shopping this spring. As new auto tariffs take effect, Ford is flipping the script with its bold new “From America, For America” campaign. What does that mean for you? Starting now, most new Ford and Lincoln vehicles are available at employee pricing — yes, the same deal Ford workers get.
Ford’s promotion is expected to run through June 2, giving shoppers an extended window to snag steep discounts on nearly every model in the lineup. But Ford isn’t doing this purely out of a good gesture. We’ll take a look at how Ford’s inventory situation is ripe for a clearance sale.
Ford’s Inventory Is Piling Up
According to CarEdge Insights, Ford is sitting on a mountain of unsold inventory — over 522,000 new vehicles nationwide in early April, which equals a 122-day supply. More than 194,000 of those are leftover 2024 models, which dealers are eager to move before newer shipments arrive.
Ford’s inventory levels have been well above the industry average for months, and with 25% tariffs on imported vehicles kicking in, the pressure is on. Ford’s North American operations are expected to take a hit, and this employee pricing strategy looks like a smart play to clear out excess inventory quickly — before the market gets even more volatile.
What Is Ford Employee Pricing?
Normally reserved for Ford employees, “A Plan” pricing gives you access to the lowest available price on a new vehicle — well below MSRP. Typically, this is referred to as Ford Invoice Pricing. Now, Ford is extending that deal to everyday buyers in an effort to cut through the confusion as tariffs begin to ripple through the market.
Thousands in savings are now on the table, especially on popular models like the F-150, Escape, Explorer, and even foreign-built Fords like the Maverick, Bronco Sport, and Mustang Mach-E.
What’s Included in the Employee Pricing Deal?
Here’s a look at what’s included in Ford’s employee pricing promotion from April to June 2025.
Included models:
- Most 2024 and 2025 Ford and Lincoln vehicles
- Foreign-built Fords like the Maverick, Bronco Sport, and Mustang Mach-E
- Lincoln Nautilus (yes, even though it’s built in China)
Excluded models:
- 2025 Ford Expedition
- 2025 Lincoln Navigator
- 2025 Ford Super Duty trucks
- Ford Raptors
- Fleet sales
This is a retail-focused promotion, so it’s aimed squarely at individual car buyers looking to save on a new Ford this spring.
Here’s a real-world example of employee pricing at the dealership, courtesy of one of our CarEdge Car Buying Service customers. The A Plan pricing that Ford is offering is in red:
Ford’s offer is for ‘A Plan’ employee pricing, which you can see above alongside various other incentive levels. Wondering what ‘DB’ is? It’s something the public normally doesn’t see: dealer holdback. Dealer holdback is an amount of money paid to a car dealership from the manufacturer on each new vehicle they sell. As you can see, Ford’s promotion is a great deal, offering rock-bottom prices just as new cars are set to rise due to tariffs.
Why Is Ford Doing This?
In a statement to The Detroit News, Ford execs said they want to bring “clarity and certainty” to buyers amid rising prices and economic uncertainty. With plenty of inventory sitting on dealer lots and consumer sentiment cooling, Ford is hoping this price drop will keep buyers engaged — even as tariffs drive up costs behind the scenes.
“Even after a really strong March, our inventory levels are super healthy across our dealer network,” said Robert Kaffl, Director of U.S. Sales and Dealer Relations at Ford. “This employee pricing adds some certainty to what could be an uncertain situation.”
In other words, Ford has an oversupply of new cars and trucks in 2025. With tariffs casting tremendous uncertainty in the broader car market, and Ford looking to bear the brunt of tariff impacts, Ford is looking to get ahead of the situation with what amounts to a clearance sale. We may even see competing OEMs, notably GM and Stellantis, follow suit to remain competitive.
How Much Can You Save with Ford Employee Pricing?
Employee pricing often means thousands off MSRP, but if you want to know exactly how much you’ll save on the Ford you’ve got your eye on, we’ve got the perfect tool for you.
👉 Check the Dealer Invoice Price on Any Ford
With the CarEdge Dealer Invoice tool, you can:
- See what dealers actually paid for any Ford or Lincoln
- Compare it to MSRP and employee pricing
- Know what’s negotiable before you step foot in the dealership
Invoice pricing is a great estimation of Ford’s employee pricing. It’s simply the price of the vehicle, with all dealership profits removed. If you’re looking to estimate how much you could save with Ford employee pricing, our Dealer Invoice Price tool is what you’re looking for.
Should You Buy Now?
If you’ve been waiting for the right time to buy a Ford, this might be it. With employee pricing available to all and inventory high, Ford dealers are ready to deal. But don’t wait too long — this promotion ends June 2, and exclusions apply to newly launched models.Want to get the best price? Check the dealer invoice price first, then go in with confidence. Happy spring car shopping! We’ll share the best spring car deals as they arrive. We keep track of all of the best manufacturer offers over at CarEdge Best Deals.
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