The Worst Selling New Cars in Massachusetts
These are the least popular new cars and trucks in Massachusetts right now, ranked by the fewest units sold. Low sales volume often means dealers are eager to make a deal — making these models prime candidates for negotiation and below-MSRP pricing.
In Massachusetts: The 2026 Cadillac Lyriq is the worst-selling car with just 2 units sold in 45 days — while the 2026 Mercedes-Benz Sprinter Cargo Van is the slowest-selling with 698 days of supply.
Worst Selling New Cars in Massachusetts (by Volume)
Ranked by the fewest units sold in Massachusetts in the last 45 days — the least popular new cars on the market.
| # | Vehicle | MDS | Sold |
|---|---|---|---|
| 1 |  2026 Cadillac Lyriq | 540 days | 2 |
| 2 |  2026 RAM 3500 Chassis | 473 days | 2 |
| 3 | 2026 RAM Ram 5500 Chassis Cab | 473 days | 2 |
| 4 |  2026 Audi SQ5 | 750 days | 3 |
| 5 | 2026 Cadillac Vistiq | 439 days | 4 |
| 6 |  2026 Honda Prelude | 270 days | 4 |
| 7 |  2026 Ineos Grenadier | 360 days | 5 |
| 8 | 2026 Audi Q5 | 413 days | 6 |
| 9 |  2026 Genesis Gv80 Coupe | 315 days | 6 |
| 10 | 2026 Genesis G80 | 450 days | 6 |
Key Data Insights
- The 5 worst sellers in Massachusetts average only 3 units sold in 45 days — potential deal opportunities.
- 5 of the 5 worst sellers have over 3x more inventory than recent sales, giving buyers strong negotiating power.
- Low-selling models in Massachusetts tend to be pricier, averaging $75,261 — dealers may be more willing to deal on these.
What Is Market Day Supply?
Market Day Supply (MDS) measures how many days it would take to sell all current inventory of a vehicle at the current rate of sales. A low MDS (under 30 days) means the vehicle is selling faster than dealers can stock it. A high MDS (over 100 days) means there's more inventory than demand — which is where buyers have leverage to negotiate discounts.
How to Find Deals on Unpopular Models in Massachusetts
- Low volume = opportunity: Cars with the fewest sales often have the biggest discounts. Dealers want to clear inventory on models that aren't moving.
- Check incentives: Manufacturers frequently offer aggressive rebates on their worst sellers. Combine manufacturer incentives with dealer discounts for maximum savings.
- Compare with slow sellers: Visit our slowest selling cars in Massachusetts page — models with both low volume and high MDS offer the strongest negotiating position.
- Find transparent dealers: Use CarEdge dealer ratings to find dealers in Massachusetts that offer fair pricing.
- Compare prices: Use CarEdge car search to compare prices across dealerships in Massachusetts.
Our Data & Methodology
New Car Market Snapshot in Massachusetts
61,310
Total New Listings
45,283
On Dealer Lots
15,381
In Transit (25%)
1,027
Unavailable / Excluded
How We Calculate Market Day Supply
Market Day Supply (MDS) measures how long it would take to sell all available inventory at the current sales pace. We calculate it as:
Importantly, we use on-lot inventory only — vehicles physically at dealerships and available for immediate purchase. We exclude:
- In-transit vehicles (25% of market) — cars that have been built and shipped but haven't arrived at the dealer yet. These aren't available to test drive or buy today.
- Excluded listings — vehicles flagged as unavailable, sold, or otherwise not actively for sale.
We also exclude vehicles with fewer than 100 on-lot listings nationwide. This filters out ultra-low-volume models (limited editions, commercial variants, etc.) where small inventory swings would produce misleading MDS numbers.
This means our "For Sale" numbers reflect what you'd actually find on a dealer lot or available to purchase on CarEdge car search — not inflated totals from industry databases that count every car on a truck.
Why This Matters
For newly launched or redesigned models, the difference can be dramatic. A car might have 20,000 units in the industry pipeline, but only 8,000 on dealer lots. Using the larger number would make the car look like it's sitting unsold when in reality dealers can barely keep up. Our on-lot methodology gives you the most accurate picture of what's actually happening at dealerships.
Data Sources
Inventory and sales data is aggregated from dealership listings across the United States, covering new vehicles at the year/make/model level. Sales volume reflects the past 45 days. Data was last updated on April 6, 2026.
Related Resources
Data analysis by the CarEdge Research Team. Our data covers 45,283 vehicles on dealer lots in Massachusetts.