In April 2025, Stellantis — the automaker behind Jeep, Ram, Dodge, and Chrysler — announced its “Freedom of Choice” employee pricing program. The name sounds empowering, especially during a time of uncertainty around tariffs and rising vehicle costs.
But here’s the fine print: employee pricing cannot be combined with any other offers. Car shoppers can choose the offer that works best for them, and rarely does that turn out to be employee pricing.
We reviewed Stellantis’ current April incentives and compared employee pricing savings to the brand’s traditional financing and cash offers. The verdict? In most cases, you’ll save more by skipping employee pricing entirely.
Employee Pricing vs. Other Incentives
Jeep, Ram, Dodge, and Chrysler shoppers have reportedly been told by dealers that this month’s employee pricing offer roughly equates to 5% below dealer invoice pricing, plus a $200 administrative fee. Using our free Dealer Invoice Price calculator, we did some simple math to estimate what buyers will end up paying with the “Freedom of Choice” employee pricing offer.
Here’s our closest estimation of how much you can save with Stellantis employee pricing compared to April’s best manufacturer incentives:
| Model | Estimated Employee Pricing Savings | Savings From Other Offers |
| Ram 1500 | $1,700 – $5,800 | Up to $10,500 |
| Jeep Grand Cherokee | $900 – $1,800 | Up to $7,000 |
| Jeep Wrangler | $800 – $1,200 | $4,000 – $6,000 |
| Jeep Compass | $500 – $700 | Up to $7,500 |
| Dodge Durango | $1,200 – $1,500 | $1,000 |
When we look at the best available April incentives, we see exactly why employee pricing is rarely the better offer:
- Jeep Grand Cherokee: Up to $7,000 cash allowance for current lessees
- Jeep Wrangler: 10% off MSRP (~$4,800), or 0% APR for 36 months
- Jeep Compass: $7,500 cash allowance, or 0% APR for 36 months
- Ram 1500: $10,500 total cash savings for current lessees
- Dodge Durango: Just $1,000 cash allowance, which is close to the employee pricing discount
The bottom line: The other incentives usually beat employee pricing by thousands—especially if you qualify as a current lessee.
Where Employee Pricing Actually Makes Sense
There’s one notable exception: the Dodge Durango. With only $1,000 in cash available through traditional incentives, employee pricing of $1,200 to $1,500 may offer a slight edge.
However, this is the exception—not the rule. On every other top-selling Stellantis model we analyzed, employee pricing resulted in smaller savings than the cash or APR offers already on the table.
Why Stellantis’ “Freedom of Choice” Program Is Mostly Marketing
Stellantis wants to frame this promotion as a win for buyers—but in practice, it’s a strategic move to repackage existing discounts under a new label. And with auto tariffs now in effect, automakers are under pressure to maintain demand as affordability takes a hit.
Here’s the current context:
- Tariffs are live: The U.S. government’s 25% import duty on foreign-built vehicles began in early April. While many Stellantis models are assembled in North America, tariffs still increase parts and production costs across the board. See which models are impacted.
- Inventory is high: According to CarEdge Insights, Stellantis is sitting on plenty of unsold 2024 inventory, particularly for models like the Ram 1500 and Jeep Compass. Here’s a breakdown of new car inventory for Stellantis brands in April 2025:
- Ram: 137 days of market supply (88% above the industry average)
- Jeep: 121 days of market supply (66% above the industry average)
- Dodge: 127 days of market supply (74% above the industry average)
- Chrysler: 78 days of market supply (7% above the industry average)
- Cash is king: With large cash incentives and 0% APR financing still in effect, most buyers will do better with traditional offers than with employee pricing.
So… Is Stellantis’ Employee Pricing a Good Deal?
Not really — at least, not for most buyers. This promotion is about reshaping perception more than reducing prices. The idea of paying “what the employees pay” sounds like a deal. But when it’s your money on the line, the only numbers that matter are how much you’ll actually save.
Before you head to the dealership:
- Check the Dealer Invoice Price with CarEdge to see what others are really paying
- Compare all available incentives, including cash back, APR offers, and lease deals
👉 Take these car buying cheat sheets with you to the dealership!
And remember , you can always have us negotiate the best deal on your behalf. We’re simply here to help!
0 Comments