Consistently among the fastest-selling car brands, this import automaker enters the first quarter of 2026 with a handful of can’t-miss lease and purchase deals. It’s worth pointing out that Toyota is already offering big incentives for brand-new 2026 models. Whether this is a sign of a slowing market or simply Toyota doing what it does best (aggressively taking market share) remains to be seen.

If you’ve casually been considering a new Toyota, these deals may not be groundbreaking enough to get you off the couch. But for those who want to negotiate during the last days of January (always the best time of the month to buy), game time is quickly approaching.

2025 Toyota Tundra

Best Deal: 0% APR for 60 months 

Situated among the best popular pickups available, the Toyota Tundra holds its own against domestic giants like Ford, Chevy, and RAM. No interest for five years on the outgoing Tundra model means you stand less of a chance of being underwater on your loan. That’s always a plus in today’s volatile car market.

Note that just 1,600 of the 25,000 Tundras on sale nationwide are 2025 models, so this offer will vanish soon.

This offer expires February 2, 2026. See Toyota for more details.

Explore Toyota Tundra deals using local market data

2026 Toyota Corolla SE

Best Deal: $209/month for 39 months with $3,999 down

Although the saying, “If it ain’t broke, don’t fix it,” fits the Toyota brand in general, it’s probably most applicable to the Corolla nameplate, which has been around longer than today’s Gen Z drivers have been alive. 

Offer ends February 2, 2026. See Toyota for more details.

Explore Toyota Corolla deals using local market data

2025 Toyota Tacoma

Best Deal: 3.99% APR for 72 months

Having already surpassed the Nissan Frontier as one of the leading smaller pickups, the Tacoma ranks third for best value—coincidentally, behind the GR86 and the Corolla Hatchback, two other Toyota models. 

Get this offer before it ends on February 2, 2026. See Toyota for more details.

Explore Toyota Tacoma deals using local market data

2026 Toyota RAV4

Best Deal: 5.99% APR for 72 months

All-new for 2026, the RAV4 is now more capable and feature-packed than ever before. Better yet, the price barely budged, even with several upgrades.

The fastest- and slowest-selling SUVs in January 2026 showcased the RAV4 as king, but you’ll find several other Toyota models among the top 10 as well. Toyota sold nearly 480,000 RAV4s in 2025. 

This offer expires February 2, 2026. See Toyota for more details.

Explore Toyota RAV4 deals using local market data

2026 Toyota Corolla Cross L

Best Deal: $259/month for 39 months with $3,999 down 

Compact SUVs have been edging out four-door sedans for a few years now, and the Corolla Cross is one of Toyota’s newest models on the scene. It also costs less than $5,900 to maintain over the first decade of ownership—among the most affordable crossovers to maintain, period. 

Get this offer before it expires on February 2, 2026. See Toyota for more details.

Explore Toyota Corolla Cross deals using local market data

How Honda Deals Compare in January

We ranked Toyota first among brands with the best resale value after five years, but its long-standing rival, Honda, is only a few spots behind. Competition pits the Honda CR-V against the Toyota RAV4 in the SUV arena, but the big “H” leaves CR-V fans wanting with little in the way of compelling incentives. Select markets offer 3.99% APR financing for 60 months on the 2026 CR-V, but remember that the RAV4 is all-new for 2026, making the now-outdated CR-V a tough sell without better incentives.

In January, most buyers cross-shopping the two rivals will go for Toyota’s offers. 

Why It Pays to Do Your Homework in 2026

Although we’ve officially closed the books on 2025, the automotive industry continues to shift in response to evolving hot-button issues, from trade-related tariffs to the future of electric vehicles. Staying current with everything can prove exhausting, but with CarEdge Pro, you gain access to insider data and an AI agent that negotiates on your behalf. 

At CarEdge, we’re simply here to make buying a car more transparent, fair, and less stressful. Here’s how we can help.