CarEdge Insights
Out with the old, and in with the new seems to be the theme in this month’s rankings of the fastest and slowest-selling SUVs and crossovers. In early 2026, the glory days of EV sales are gone, and reliable namesakes from Toyota are back at the top. Right now, some SUVs are being scooped up as soon as they hit the lot, while others are sitting unsold for nearly a year on average.
We analyzed January 2026 auto market data to find the SUVs with the lowest and highest market day supply (MDS). MDS is a measure of how many days it would take to sell through current inventory at the current sales pace. Here are the winners and losers so far in 2026’s SUV market.
Top 10: The Fastest-Selling SUVs Right Now
These are the SUVs and crossovers with the lowest market day supply in January 2026. That means they’re in high demand right now, and are likely harder to negotiate on due to limited availability.
| Make | Model | Market Day Supply | Total For Sale | 45-Day Sales | Average Selling Price |
|---|---|---|---|---|---|
| Toyota | RAV4 | 24 | 38,923 | 73,186 | $37,389 |
| Lexus | NX | 24 | 3,008 | 5,713 | $51,475 |
| Lexus | RX Hybrid | 25 | 5,027 | 9,227 | $64,200 |
| Cadillac | Escalade ESV | 25 | 1,149 | 2,057 | $127,519 |
| Cadillac | Escalade | 27 | 2,381 | 3,919 | $125,506 |
| Mercedes-Benz | G-Class | 29 | 1,062 | 1,643 | $201,631 |
| Toyota | Highlander | 30 | 5,480 | 8,100 | $52,703 |
| Lexus | RX | 30 | 5,954 | 8,828 | $59,760 |
| Toyota | Sequoia | 31 | 3,644 | 5,254 | $84,101 |
| Toyota | Corolla Cross | 34 | 15,087 | 20,040 | $31,703 |
Source: CarEdge Pro
Toyota is back on top yet again in January. Seven of the 10 fastest-selling SUVs are Toyota or Lexus models. If you’ve been following along for a while, this isn’t unusual. Toyota’s reputation for reliability, affordability, and overall value continues to be a hit with buyers. Consumer Reports named Toyota as the most-reliable brand yet again last year.
If you haven’t noticed, SUVs are no longer budget-friendly vehicles for the most part. No one wants a $50,000 crossover that lacks in reliability. Buyers are valuing reliability and affordability above all else right now, and the latest data reflects that.
The Slowest-Selling SUVs in January 2026
These SUVs have the highest market day supply, which means they’re sitting unsold for longer. Buyers may be able to score better deals on these slowest-selling SUVs in January 2026, especially with this new AI negotiator doing the work for you.
| Make | Model | Market Day Supply | Total For Sale | 45-Day Sales | Average Selling Price |
|---|---|---|---|---|---|
| Volkswagen | ID.4 | 527 | 1,500 | 128 | $49,534 |
| Maserati | Grecale | 302 | 638 | 95 | $84,448 |
| Jaguar | F-PACE | 292 | 2,148 | 331 | $69,503 |
| Alfa Romeo | Stelvio | 217 | 887 | 184 | $55,467 |
| Buick | Envision | 217 | 8,352 | 1,735 | $40,150 |
| Jeep | Compass | 203 | 27,375 | 6,063 | $32,392 |
| Chysler | Pacifica | 194 | 16,442 | 3,815 | $46,694 |
| Hyundai | IONIQ 5 | 190 | 10,693 | 2,536 | $47,865 |
| Kia | Sorento | 178 | 35,349 | 8,955 | $40,126 |
| Mitsubishi | Eclipse Cross | 178 | 2,715 | 685 | $30,058 |
Source: CarEdge Pro
With the federal EV tax credit now over, the Volkswagen ID.4 is the slowest-selling car in America for the second month in a row. There’s a year and a half of market supply right now, meaning that an ID.4 on a dealer’s lot today may see 2027 before finding a buyer.
Several of the others fall into the luxury segment. With recent inflation and persistently high interest rates, buyers are thinking twice about buying luxury vehicles in 2026.
Four Stellantis models are in the bottom 10 this month. Jaguar’s F-PACE has been a slow-selling model for all of the past year, despite being the top model by volume for the British automaker.
For any of these slow-selling SUVs, prices will be more flexible if you come equipped with negotiation know-how.
What This Means For SUV Shoppers
If you’re looking for a SUV deal in 2026, start with the slowest sellers this month. High inventory levels mean dealers are likely motivated to talk pricing if you negotiate with confidence. It’s always best to take a look at the best incentives of the month, too.
“If you’re shopping for a slow-selling SUV, the ball is in your court,” says auto industry veteran Ray Shefska. “Dealers know those vehicles aren’t moving, and that gives you the upper hand in price negotiations.”
Shopping Toyota, Honda, or Lexus? Expect tighter inventory and less room for negotiation unless market dynamics shift dramatically. You may need to move quickly if you find the right trim. However, this is no reason to pay for unwanted add-ons or dealer markups!
With CarEdge Concierge, our experts do the legwork for you, from researching inventory to negotiating with dealers. Already know what you want? Use our AI Negotiation Expert service and have CarEdge AI negotiate with car dealers anonymously!
Explore more free tools and resources with car buying guides, cost of ownership comparisons, and downloadable cheat sheets. There’s no reason to shop unprepared in 2026.
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