A
90–100 · Exceptional

Transparency Verdict

Honda earns an A.

One of the good ones.

You can walk in here with confidence. Fees are reasonable, add-ons are rare, and the final number usually matches the listing.

Moderate confidence — based on 11 verified out-the-door quotes and 1 tracked negotiation · Lakewood, NJ
Collected Aug 2, 2025Apr 7, 2026 · Updated May 1, 2026

Location

Lakewood, NJ

5 rated dealers within 30 miles · Open full map →

The full story

Why Honda earned this grade

Between August 2025 and April 2026, CarEdge negotiated or logged 11 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

What they do well

3 things

Doc fee is genuinely reasonable

$85 is $620 below the NJ average of $705. That's money you keep — most dealers in their market charge more.

Add-ons are the exception, not the rule

Only 27% of quotes include dealer-installed add-ons, averaging $512 when present. Most shoppers here never see them.

Advertised pricing is largely honest

On average, the quoted price is only 2.3% above the listing — small enough to be fees, not markup games.

! Where to push back:Nothing glaring. That's part of why they scored where they did.

11 verified OTD quotes from Honda

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

8 vehicle transactions11 individual quotes

2023 Honda PILOT

$37,999
$649doc fee$198add-ons
View Quote →

2026 Honda CR-V Hybrid

Sport-L (eCVT) 4dr Front-Wheel DrivRS5H8TJFWNew
$41,630
$799doc fee$349add-ons
View Quote →

2024 Honda Odyssey

EX-L (A10) Passenger VanUsed
$39,796
$899doc fee$990add-ons
View Quote →

2021 Subaru Outback

Limited (CVT) 4dr All-wheel DriveUsed2 quotes
$26,714
doc feeNo add-ons
View 2 Quotes →

2023 Honda Accord

LX (CVT)Used3 quotes
$24,397
doc feeNo add-onsSaved $75
View 3 Quotes →

2025 Honda Passport

$42,873
$85doc feeNo add-ons
View Quote →

2026 Honda Passport

$50,406
$403doc feeNo add-ons
View Quote →

2022 Honda Odyssey

Touring (A10) Passenger VanUsed
$38,567
$799doc feeNo add-ons
View Quote →

Most Common Add-ons

1
vehicle protection programavg $198
1 quote
2
muds/locksavg $349
1 quote
3
protection planavg $990
1 quote

At a Glance

Doc fee ($85) is at or below average
Minimal dealer markup above listing price

Tips for Honda

  • Minor add-ons (~$140) may appear. Ask what's included and if they can be removed.
  • A-rated dealer! Focus on vehicle price negotiation—fees are already competitive.
  • Doc fee ($85) is at or below national average. One less thing to negotiate.
  • Dealer markup is only +2% above listing (excluding taxes). This dealer keeps their fees minimal.

Frequently Asked Questions

What is Honda's doc fee?

Honda charges a typical documentation fee of $85. The NJ average is $705. This is based on 11 verified OTD quotes in our database.

Does Honda add mandatory add-ons?

Honda adds an average of $140 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Honda a good dealer?

Honda has a transparency score of 90.5/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 11 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Honda in Lakewood, NJ, that has meant 11 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to A.

Fee Transparency (30%)
100
Add-on Behavior (30%)
84
Price Accuracy (30%)
100
Data Quality (10%)
55

Doc Fee Comparison

This dealer$85
NJ avg$705
National avg$400

Pulled 11 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

CarEdge

Ready to buy from this dealer?

CarEdge Pro negotiates on your behalf — customers save an average of $2,200.

Try CarEdge Pro

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.