B
80–89 · Above average

Transparency Verdict

Honda Universe earns a B.

Mostly honest. Stay alert.

Fair on the big stuff, but there are small things to watch. Read the out-the-door carefully before you sign.

Developing confidence — based on 8 verified out-the-door quotes and 2 tracked negotiations · Lakewood, NJ
Collected Nov 22, 2025Apr 4, 2026 · Updated Apr 28, 2026

Location

Lakewood, NJ

4 rated dealers within 30 miles · Open full map →

The full story

Why Honda Universe earned this grade

Between November 2025 and April 2026, CarEdge negotiated or logged 8 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

What they do well

2 things

Doc fee is in line with the market

At $649, their doc fee sits at or just under the NJ average. Not exceptional, but nothing to fight over.

The price you see is the price you get

Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."

! Where to push back

1 thing

Add-ons are baked into almost every deal

100% of quotes include dealer add-ons, averaging $198. This is their business model — inflate the OTD, then hope you don't line-item it.

TipDemand an itemized quote before signing anything. Every add-on is optional — refuse them unless you actually want them.

8 verified OTD quotes from Honda Universe

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

3 vehicle transactions8 individual quotes

2023 Honda Pilot

2 quotes
$38,000
$649doc fee$198add-onsSaved $3,400
View 2 Quotes →

2023 Honda CR-V Hybrid

3 quotes
$31,000
$649doc fee$198add-ons
View 3 Quotes →

2024 Honda CR-V Hybrid

New3 quotes
$33,900
$649doc fee$198add-onsSaved $1,213
View 3 Quotes →

Most Common Add-ons

1
vin etchavg $198
8 quotes

At a Glance

Minimal dealer markup above listing price

Tips for Honda Universe

  • Doc fee ($649) is slightly above average. Worth asking for a reduction.
  • Minor add-ons (~$198) may appear. Ask what's included and if they can be removed.
  • Dealer markup is about 2% below listing (excluding taxes). This dealer keeps fees very low.
Live inventory

On the lot right now

Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What is Honda Universe's doc fee?

Honda Universe charges a typical documentation fee of $649. The NJ average is $630. This is based on 8 verified OTD quotes in our database.

Does Honda Universe add mandatory add-ons?

Honda Universe adds an average of $198 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Honda Universe a good dealer?

Honda Universe has a transparency score of 81.4/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 8 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Honda Universe in Lakewood, NJ, that has meant 8 verified OTD quotes across 2 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to B.

Fee Transparency (30%)
98
Add-on Behavior (30%)
40
Price Accuracy (30%)
100
Data Quality (10%)
100

Doc Fee Comparison

This dealer$649
NJ avg$711
National avg$400

Pulled 8 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.