New Jersey Dealer Fee Report
How transparent are car dealers in New Jersey? We analyzed 2,029 verified OTD quotes from 501 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
As of August 2026, the average doc fee at 391 rated New Jersey dealers is $712, $312 above the national average, based on 2,029 verified out-the-door quotes collected by CarEdge.
Data updated Aug 16, 2026 · How we score dealers
The Garden State
New Jersey's dealer grade: C
77/100 average transparency score
7th highest doc fees in the U.S.
Key Findings
- New Jersey has the 7th-highest average doc fee of the 51 states we track, at $712.
- 271 of 501 rated New Jersey dealers earned an A for transparency; 97 earned a D or F.
- Frank's GMC in Lyndhurst is the state's most transparent dealer at 100/100 from 3 verified quotes.
- Verified doc fees in New Jersey range from $49 to $2,644 — Land Rover Parsippany charges the most.
- The most common dealer add-on in New Jersey is accessories, appearing on 30% of itemized quotes at an average of $980.
New Jersey Dealer Grade Distribution
Top 10 Most Transparent Dealers in New Jersey
The most transparent dealers in New Jersey, from verified pricing data (3+ quotes each).
Frank's GMC
Lyndhurst, NJ
$323 below the New Jersey average
No mandatory add-ons · 3 verified quotes
See the quotesElkins Chevrolet
Evesham, NJ
No mandatory add-ons · 14 verified quotes
See the quotesLiberty Subaru
Emerson, NJ
No mandatory add-ons · 3 verified quotes
See the quotesThe Jeep Store
Ocean Township, NJOcean Township, NJ
Burlington Volkswagen
Burlington, NJBurlington, NJ
Prestige Volkswagen
Washington Township, NJWashington Township, NJ
Subaru Of Englewood
Englewood, NJEnglewood, NJ
Pumpkin Llc
Egg Harbor Township, NJEgg Harbor Township, NJ
Key Acura Of Atlantic City
Egg Harbor Township, NJEgg Harbor Township, NJ
Joshua Motor Car Company, Inc
Pennsauken Township, NJPennsauken Township, NJ
Look up any dealer’s transparency grade
Search any dealer in New Jersey or nationwide by name, brand, city, or zip.
Highest Doc Fees in New Jersey
These New Jersey dealers charge the most in documentation fees. The state average is $712.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Land Rover Parsippany | $1,008 | 5 |
| 2 | Paul Miller Volkswagen | $1,007 | 9 |
| 3 | Open Road Mazda Of Morristown | $999 | 12 |
| 4 | Dch Paramus Honda | $999 | 11 |
| 5 | Dch Freehold Toyota | $999 | 3 |
| 6 | Dayton Toyota | $999 | 3 |
| 7 | Hudson Honda | $999 | 8 |
| 8 | BMW Of Ramsey | $999 | 9 |
| 9 | Dch Kay Honda | $999 | 9 |
| 10 | Green Brook Chevrolet | $999 | 3 |
Lowest-Rated Dealers in New Jersey
These New Jersey dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Unique Auto Mall | F 38/100 | $895 | 6 |
| Dch Montclair Acura | F 58/100 | $999 | 3 |
| Xclusive Auto Xchange | D 60/100 | $0 | 5 |
| Paul Miller Toyota Of West Caldwell | D 62/100 | $966 | 18 |
| Land Rover Parsippany | D 63/100 | $1,008 | 5 |
| Excel Auto Lounge | D 63/100 | $899 | 7 |
| Northway Automotive Of Lake Hopatcong | D 67/100 | $919 | 7 |
| Toyota Of Vineland | C 70/100 | $549 | 5 |
| Paul Miller Subaru | C 70/100 | $995 | 86 |
| Bridgeton Auto Mall | C 70/100 | $899 | 3 |
Most Common Add-ons in New Jersey
The most frequently seen dealer add-ons in New Jersey, based on itemized OTD quotes.
Dealers by Brand in New Jersey
Which brands have the most transparent dealers in New Jersey?
Honda
34 dealers · Avg score: 85/100
Ram
33 dealers · Avg score: 71/100
Chevrolet
28 dealers · Avg score: 70/100
Ford
26 dealers · Avg score: 85/100
Toyota
26 dealers · Avg score: 79/100
Nissan
23 dealers · Avg score: 65/100
GMC
22 dealers · Avg score: 75/100
Jeep
22 dealers · Avg score: 64/100
Hyundai
22 dealers · Avg score: 80/100
Kia
21 dealers · Avg score: 68/100
Subaru
20 dealers · Avg score: 81/100
Volkswagen
20 dealers · Avg score: 71/100
Dodge
19 dealers · Avg score: 60/100
Chrysler
19 dealers · Avg score: 63/100
Buick
16 dealers · Avg score: 79/100
Ready to buy a car in New Jersey? Bring the real numbers.
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates on every listing in New Jersey — so you walk into a dealership already knowing what you should pay.
Try CarEdge ProFind the Best Dealer in New Jersey
Use our dealer search to find and compare dealers in New Jersey by location. See transparency scores, doc fees, and real pricing data before you visit.
How New Jersey compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
New Jersey Dealer Fee FAQ
What is the average dealer doc fee in New Jersey?
As of August 2026, the average documentation fee in New Jersey is $712, based on 2,029 verified out-the-door quotes from 391 dealers collected by CarEdge. That is $312 above the $400 national average.
Which New Jersey dealers charge the highest doc fees?
Land Rover Parsippany charges the highest verified doc fee in New Jersey at $1,008. Doc fees across the state range from $49 to $2,644.
Who is the most transparent car dealer in New Jersey?
Frank's GMC in Lyndhurst is the highest-rated dealer in New Jersey with a transparency score of 100/100 (Grade A) from 3 verified quotes.
Are dealer doc fees negotiable in New Jersey?
Doc fees themselves are often presented as non-negotiable, but the out-the-door price always is: if a New Jersey dealer charges a high doc fee, ask for an equivalent discount on the vehicle price. 271 of 501 rated New Jersey dealers earned an A for transparent, low-fee pricing.