New Jersey Dealer Fee Report
How transparent are car dealers in New Jersey? We analyzed 2,392 verified OTD quotes from 648 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
As of October 2026, the average doc fee at 548 rated New Jersey dealers is $732, $328 above the national average, based on 2,392 verified out-the-door quotes collected by CarEdge.
Data updated Oct 15, 2026 · How we score dealers
The Garden State
New Jersey's dealer grade: B
81/100 average transparency score
8th highest doc fees in the U.S.
Key Findings
- New Jersey has the 8th-highest average doc fee of the 52 states we track, at $732.
- 366 of 648 rated New Jersey dealers earned an A for transparency; 132 earned a D or F.
- Hamilton in Allentown is the state's most transparent dealer at 100/100 from 5 verified quotes.
- Verified doc fees in New Jersey range from $29 to $2,483 — Jersey City Kia charges the most.
- The most common dealer add-on in New Jersey is accessories, appearing on 32% of itemized quotes at an average of $877.
New Jersey Dealer Grade Distribution
Top 10 Most Transparent Dealers in New Jersey
The most transparent dealers in New Jersey, from verified pricing data (3+ quotes each).
Hamilton
Allentown, NJ
$133 below the New Jersey average
No mandatory add-ons · 5 verified quotes
See the quotesParkway Toyota
Englewood Cliffs, NJ
$133 below the New Jersey average
No mandatory add-ons · 9 verified quotes
See the quotesPark Ave Acura
Rochelle Park, NJ
$227 below the New Jersey average
No mandatory add-ons · 3 verified quotes
See the quotesMiller Subaru
Lumberton, NJLumberton, NJ
Cherry Hill Imports
Cherry Hill, NJCherry Hill, NJ
Cherry Hill Volvo
Cherry Hill, NJCherry Hill, NJ
Mercedes-Benz of Atlantic City
Egg Harbor Township, NJEgg Harbor Township, NJ
Acura of Ocean
Ocean Township, NJOcean Township, NJ
Maple Shade Mazda
Maple Shade, NJMaple Shade, NJ
Liberty Subaru
Emerson, NJEmerson, NJ
Look up any dealer’s transparency grade
Search any dealer in New Jersey or nationwide by name, brand, city, or zip.
Highest Doc Fees in New Jersey
These New Jersey dealers charge the most in documentation fees. The state average is $732.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Jersey City Kia | $1,697 | 3 |
| 2 | Richard Lucas Subaru | $1,295 | 6 |
| 3 | Dch Kay Honda | $1,017 | 12 |
| 4 | Dch Freehold Toyota | $1,013 | 3 |
| 5 | Land Rover Parsippany | $1,008 | 5 |
| 6 | Paul Miller Subaru | $1,008 | 17 |
| 7 | Paul Miller Volkswagen | $1,008 | 10 |
| 8 | Paul Miller Toyota of West Caldwell | $1,008 | 18 |
| 9 | Dch Paramus Honda | $999 | 5 |
| 10 | Dch Academy Honda | $999 | 4 |
Lowest-Rated Dealers in New Jersey
These New Jersey dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Jersey City Kia | F 32/100 | $1,697 | 3 |
| Unique Auto Mall | F 46/100 | $895 | 10 |
| Manahawkin Kia | F 52/100 | — | 7 |
| Luxury Motor Cars | F 56/100 | $899 | 3 |
| Dch Montclair Acura | F 59/100 | $999 | 3 |
| Paul Miller Subaru | D 60/100 | $1,008 | 17 |
| Salerno Duane Jeep Chrysler Dodge | D 60/100 | — | 3 |
| Kenny Auto Sales | D 60/100 | — | 3 |
| Excel Auto Lounge | D 64/100 | $899 | 5 |
| Land Rover Parsippany | D 65/100 | $1,008 | 5 |
Most Common Add-ons in New Jersey
The most frequently seen dealer add-ons in New Jersey, based on itemized OTD quotes.
Dealers by Brand in New Jersey
Which brands have the most transparent dealers in New Jersey?
Ram
43 dealers · Avg score: 77/100
Honda
37 dealers · Avg score: 86/100
Ford
33 dealers · Avg score: 94/100
Chevrolet
33 dealers · Avg score: 78/100
Jeep
31 dealers · Avg score: 73/100
Toyota
30 dealers · Avg score: 85/100
Chrysler
30 dealers · Avg score: 72/100
GMC
29 dealers · Avg score: 84/100
Dodge
28 dealers · Avg score: 75/100
Nissan
25 dealers · Avg score: 75/100
Kia
24 dealers · Avg score: 79/100
Hyundai
23 dealers · Avg score: 89/100
Subaru
22 dealers · Avg score: 91/100
Buick
22 dealers · Avg score: 88/100
Volkswagen
21 dealers · Avg score: 86/100
Ready to buy a car in New Jersey? Bring the real numbers.
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates on every listing in New Jersey — so you walk into a dealership already knowing what you should pay.
Try CarEdge ProFind the Best Dealer in New Jersey
Use our dealer search to find and compare dealers in New Jersey by location. See transparency scores, doc fees, and real pricing data before you visit.
How New Jersey compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
New Jersey Dealer Fee FAQ
What is the average dealer doc fee in New Jersey?
As of October 2026, the average documentation fee in New Jersey is $732, based on 2,392 verified out-the-door quotes from 548 dealers collected by CarEdge. That is $328 above the $404 national average.
Which New Jersey dealers charge the highest doc fees?
Jersey City Kia charges the highest verified doc fee in New Jersey at $1,697. Doc fees across the state range from $29 to $2,483.
Who is the most transparent car dealer in New Jersey?
Hamilton in Allentown is the highest-rated dealer in New Jersey with a transparency score of 100/100 (Grade A) from 5 verified quotes.
Are dealer doc fees negotiable in New Jersey?
Doc fees themselves are often presented as non-negotiable, but the out-the-door price always is: if a New Jersey dealer charges a high doc fee, ask for an equivalent discount on the vehicle price. 366 of 648 rated New Jersey dealers earned an A for transparent, low-fee pricing.