New Jersey Dealer Fee Report
How transparent are car dealers in New Jersey? We analyzed 1,376 verified OTD quotes from 356 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
As of July 2026, the average doc fee at 356 rated New Jersey dealers is $671, $271 above the national average, based on 1,376 verified out-the-door quotes collected by CarEdge.
Data updated Jul 6, 2026 · How we score dealers
The Garden State
New Jersey's dealer grade: C
75/100 average transparency score
9th highest doc fees in the U.S.
Key Findings
- New Jersey has the 9th-highest average doc fee of the 53 states we track, at $671.
- 162 of 356 rated New Jersey dealers earned an A for transparency; 82 earned a D or F.
- Cherry Hill Imports in Cherry Hill is the state's most transparent dealer at 100/100 from 5 verified quotes.
- Verified doc fees in New Jersey range from $0 to $1,165 — Genesis Of Denville charges the most.
- The most common dealer add-on in New Jersey is accessories, appearing on 32% of itemized quotes at an average of $1,013.
New Jersey Dealer Grade Distribution
Top 10 Most Transparent Dealers in New Jersey
The most transparent dealers in New Jersey, from verified pricing data (3+ quotes each).
Cherry Hill Imports
Cherry Hill, NJ
$28 above the New Jersey average
No mandatory add-ons · 5 verified quotes
See the quotesHudson Toyota
Jersey City, NJ
$28 above the New Jersey average
No mandatory add-ons · 3 verified quotes
See the quotesIrwin Lincoln
Freehold, NJ
$82 below the New Jersey average
No mandatory add-ons · 4 verified quotes
See the quotesColeman Buick GMC
Lawrence Township, NJLawrence Township, NJ
Pumpkin Llc
Egg Harbor Township, NJEgg Harbor Township, NJ
Cherry Hill Nissan
Cherry Hill, NJCherry Hill, NJ
Two Mannys Auto Sales, Inc.
Union City, NJUnion City, NJ
Auto Concepts
Gloucester Township, NJGloucester Township, NJ
Jim Curley GMC
Lakewood, NJLakewood, NJ
Hamilton Mazda
Hamilton Township, NJHamilton Township, NJ
Look up any dealer’s transparency grade
Search any dealer in New Jersey or nationwide by name, brand, city, or zip.
Highest Doc Fees in New Jersey
These New Jersey dealers charge the most in documentation fees. The state average is $671.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Genesis Of Denville | $1,123 | 8 |
| 2 | Land Rover Parsippany | $1,007 | 5 |
| 3 | Prestige Lexus | $999 | 5 |
| 4 | Dch Paramus Honda | $999 | 10 |
| 5 | Hudson Honda | $999 | 6 |
| 6 | Douglas Infiniti | $999 | 9 |
| 7 | BMW Of Ramsey | $999 | 4 |
| 8 | Hamilton Honda | $999 | 5 |
| 9 | Dch Kay Honda | $999 | 5 |
| 10 | BMW Of Freehold | $999 | 7 |
Lowest-Rated Dealers in New Jersey
These New Jersey dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Unique Auto Mall | F 41.8/100 | $895 | 6 |
| Honda Of Princeton | F 53/100 | $899 | 3 |
| Dch Montclair Acura | F 58.3/100 | $999 | 3 |
| Luxury Motor Cars | D 62/100 | $300 | 3 |
| Metro Honda | D 62.1/100 | $799 | 4 |
| Excel Auto Lounge | D 62.5/100 | $899 | 7 |
| Land Rover Parsippany | D 64.2/100 | $1,007 | 5 |
| Northway Automotive Of Lake Hopatcong | D 66.1/100 | $916 | 4 |
| Deluxe Auto Sales | D 67.6/100 | $798 | 7 |
| Avalon Honda | D 68.8/100 | $749 | 3 |
Most Common Add-ons in New Jersey
The most frequently seen dealer add-ons in New Jersey, based on itemized OTD quotes.
Dealers by Brand in New Jersey
Which brands have the most transparent dealers in New Jersey?
Honda
25 dealers · Avg score: 74/100
Toyota
23 dealers · Avg score: 74/100
Ram
22 dealers · Avg score: 74/100
Chevrolet
20 dealers · Avg score: 85/100
Ford
19 dealers · Avg score: 80/100
GMC
18 dealers · Avg score: 72/100
Hyundai
17 dealers · Avg score: 71/100
Kia
17 dealers · Avg score: 74/100
Subaru
16 dealers · Avg score: 82/100
Buick
15 dealers · Avg score: 73/100
Nissan
15 dealers · Avg score: 67/100
Jeep
13 dealers · Avg score: 75/100
Acura
12 dealers · Avg score: 71/100
BMW
12 dealers · Avg score: 90/100
Mazda
11 dealers · Avg score: 84/100
Ready to buy a car in New Jersey? Bring the real numbers.
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates on every listing in New Jersey — so you walk into a dealership already knowing what you should pay.
Try CarEdge ProFind the Best Dealer in New Jersey
Use our dealer search to find and compare dealers in New Jersey by location. See transparency scores, doc fees, and real pricing data before you visit.
How New Jersey compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
New Jersey Dealer Fee FAQ
What is the average dealer doc fee in New Jersey?
As of July 2026, the average documentation fee in New Jersey is $671, based on 1,376 verified out-the-door quotes from 356 dealers collected by CarEdge. That is $271 above the $400 national average.
Which New Jersey dealers charge the highest doc fees?
Genesis Of Denville charges the highest verified doc fee in New Jersey at $1,123. Doc fees across the state range from $0 to $1,165.
Who is the most transparent car dealer in New Jersey?
Cherry Hill Imports in Cherry Hill is the highest-rated dealer in New Jersey with a transparency score of 100/100 (Grade A) from 5 verified quotes.
Are dealer doc fees negotiable in New Jersey?
Doc fees themselves are often presented as non-negotiable, but the out-the-door price always is: if a New Jersey dealer charges a high doc fee, ask for an equivalent discount on the vehicle price. 162 of 356 rated New Jersey dealers earned an A for transparent, low-fee pricing.