Transparency Verdict
Impex earns a B.
Mostly honest. Stay alert.
Fair on the big stuff, but there are small things to watch. Read the out-the-door carefully before you sign.
Moderate confidence — based on 14 verified out-the-door quotes and 2 tracked negotiations · Reidsville, NC
Collected Oct 28, 2025 – Apr 13, 2026 · Updated May 3, 2026
The full story
Why Impex earned this grade
Between October 2025 and April 2026, CarEdge negotiated or logged 14 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
1 thingAdvertised pricing is largely honest
On average, the quoted price is only 3.0% above the listing — small enough to be fees, not markup games.
! Where to push back
2 thingsDoc fee is slightly padded
$799 is $3 above the NC average of $796. Not outrageous, but worth questioning.
TipAsk them to match the average. If they won't, factor it into your overall price — every dollar here is negotiable.
Add-ons are baked into almost every deal
71% of quotes include dealer add-ons, averaging $469. This is their business model — inflate the OTD, then hope you don't line-item it.
TipDemand an itemized quote before signing anything. Every add-on is optional — refuse them unless you actually want them.
14 verified OTD quotes from Impex
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
7 vehicle transactions — 14 individual quotes
2024 Ford F-150
2023 Chevrolet Silverado 1500
Most Common Add-ons
At a Glance
Tips for Impex
- Doc fee is $399 above national average. Ask if they'll match competitors or reduce it.
- Minor add-ons (~$335) may appear. Ask what's included and if they can be removed.
- Dealer markup is only +3% above listing (excluding taxes). This dealer keeps their fees minimal.
Nearby Rated Dealers
These dealers near Reidsville have transparency scores based on verified pricing data.
Frequently Asked Questions
What is Impex's doc fee?
Impex charges a typical documentation fee of $799. The NC average is $796. This is based on 14 verified OTD quotes in our database.
Does Impex add mandatory add-ons?
Impex adds an average of $335 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Impex a good dealer?
Impex has a transparency score of 85.6/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 14 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Impex in Reidsville, NC, that has meant 14 verified OTD quotes across 2 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 14 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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