Naples

Name: NAPLES
Address: 1271 Airport-Pulling Road, Naples, FL, 34104, US
Telephone: 239-336-9921
Price range: Doc Fee: $995
Rating: 3.3

Naples, FL11 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Data: Jul 29, 2025 - Jan 13, 2026

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66.8/100

Shop Inventory 239-336-9921 Website

Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.

$995

Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.

$997

Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.

+0.0%

Avg NegotiatedThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.

$2,026

Naples Data-Driven Review

Based on 11 verified OTD quotes collected between Jul 2025 and Jan 2026, Naples earns a Grade D transparency score of 66.8/100. Their doc fee of $995 is $496 above the national average ($499). Add-ons average $997 when present — ask for an itemized breakdown. Buyers who negotiated saved an average of $2,026.

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.50

Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.57

Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100

Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.46

✓Doc fee ($995) is at or below FL average ($999)
✓Average dealer add-ons of $997 when present
✓Dealer markup averages 0.0% above listing (excellent — minimal fees beyond the vehicle price)

Doc Fee Comparison

This dealer$995

FL avg$999

National avg$398

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Vehicle	Final PriceOut-the-door (OTD) price is the total amount you'll pay, including the vehicle price, taxes, fees, and any add-ons. This is the number that matters when comparing deals.	SavingsThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.	Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.	Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.	OTD
2024 Jeep Grand Cherokee SUMMIT 4X4 (22S;23S)	$45,946	$676	$1,298	$995	View
2025 Land Rover Range Rover	$134,213	$3,186	$995	None	View
2025 Jeep Gladiator 4D CREW CAB MOJAVE 4WD (24D)	$51,619	$2,145	—	None	View
2019 Lexus GX 5D WAGON GX 460	$39,226	—	$1,298	$1,995	View
2024 Ford Super Duty F-350 SRW CREW CAB XL SRW 4WD	$65,927	$2,097	$1,298	None	View
2022 Honda Civic Sedan 4D SEDAN 2.0L LX AUTO	$21,837	—	—	$1,995	View

2024 Jeep Grand Cherokee

SUMMIT 4X4 (22S;23S)

$45,946

Doc Fee$1,298

Add-ons$995

Savings$676

View Original OTD Quote

2025 Land Rover Range Rover

$134,213

Doc Fee$995

Add-onsNone

Savings$3,186

View Original OTD Quote

2025 Jeep Gladiator

4D CREW CAB MOJAVE 4WD (24D)

$51,619

Doc Fee—

Add-onsNone

Savings$2,145

View Original OTD Quote

2019 Lexus GX

5D WAGON GX 460

$39,226

Doc Fee$1,298

Add-ons$1,995

Savings—

View Original OTD Quote

2024 Ford Super Duty F-350 SRW

CREW CAB XL SRW 4WD

$65,927

Doc Fee$1,298

Add-onsNone

Savings$2,097

View Original OTD Quote

2022 Honda Civic Sedan

4D SEDAN 2.0L LX AUTO

$21,837

Doc Fee—

Add-ons$1,995

Savings—

View Original OTD Quote

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

preferred ppp+avg $1,745

4 quotes

recommended ppp+avg $1,995

1 quote

accessoriesavg $1,995

1 quote

Frequently Asked Questions

What is Naples's doc fee?

Naples charges a typical documentation fee of $995. The state average is $499. This is based on 11 verified OTD quotes in our database.

Does Naples add mandatory add-ons?

Naples adds an average of $997 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Naples a good dealer?

Naples has a transparency score of 66.8/100, earning a Grade D. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 11 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.

At a Glance

Minimal dealer markup above listing price

Doc fee ($995) is well above average ($499)

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Tips for Naples

💰Doc fee is $597 above national average. Ask if they'll match competitors or reduce it.
⚠️Expect ~$997 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
✅Dealer markup is only +0% above listing (excluding taxes). This dealer keeps their fees minimal.

Data Summary

Total Quotes: 11
Recent (12mo): 11
Complete Data: 5

What to Expect

When shopping at Naples:

Expect a doc fee around $995
Add-ons may total around $997
OTD price is typically 0-1% above listing

How are scores calculated?Learn about our methodology →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.